The Biggest Gen Y and Gender Myths and Why Your Company Should Care

by | Apr 9, 2013 | Across Generations, Emotional Intelligence at Work, Employee Engagement

I recently published my Harvard study in Harvard Business Review: Busting Gen Y & Gender Myths and Why Your Company Should Care unleashing new research on the work-life aspirations of elite Gen Y women and men. Surveying a group of Harvard and MIT MBAs, I found that they hold more traditional attitudes about gender roles in the workplace than the rest of the Gen Y cohort. What is more, the driver for these traditional attitudes about the work-life balance was not personal belief, but the career structure and expectations of the high-level organizations they enter.

As a follow-up to this piece, many corporate leaders have asked me:

What does this mean for companies hiring Elite Gen Yers? And what should my company do about all these Gen Y & Gender myths in the workplace?

As Gen Y rises in the workplace, Gen Y men and women still struggle to balance work and home. Gen Y men still feel the burden of being breadwinners and women feel more responsibility at home.

This is a conversation that few Gen Y men and women are having–in companies. They need safe spaces to hash out these challenges – together. And your company needn’t make it a work-life issue; it can be coached in terms of leadership, performance, and strategy

Here’s what I think your company should do about it:

  • Navigate the leadership conversation with language like strategy, and leadership, not work-family issues. This type of language makes it easier for organizations and Gen Y men and women to discuss why family issues play a role in career strategy.
  • Understand the link between the bottom line and employee engagement of Gen Y: According to Gallup, engaged employees are “more productive, profitable, safer, create stronger customer relationships, and stay longer with their company than less engaged employees.”
  • Know that the diversity of talent among Gen Y leads to better innovation. Dorothy Leonard’s concept of “creative abrasion” shows that innovative products and services derive from well-managed, diverse individuals across generations and genders.
  • Retain and engage Gen Y men and women – it leads to more effective innovations. Show your Gen Y workforce why this matters to their future.

For the full report and findings, sign up for my mailing listserve here and receive a free copy of the Busting Gen Y & Gender Myths report. For a deep dive at your company, check out Erica’s talent development young professional program.

Check out the resources in the InPower Coaching EQ at Work and Soft Skills Research Index.

Erica Dhawan

Erica Dhawan

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