Cathy Liska Marketing Tips for Wellness Coaches and Trainers
by Tom Jankowski, info@ptcert.co.uk
Wellness coaching is a field that is gaining a lot of popularity today. The busy kind of lifestyle people are living today exposes many people to conditions which unhealthy. Many people are therefore turning to the wellness centers and coaches that offer training, exercises, and support to help improve one’s health.
Competition and challenging economic situations require a smart marketing approach. 
Below are a few tips for wellness professionals.
Go Local
One of the best and more cost-effective strategies is to use online local marketing. Competing locally in search engines means less competition and often brings excellent results, plus local visitors to your website convert into customers more frequently.
Focusing on local marketing means you can use networking, flyers, and other events so it results in a lower marketing spend and customer acquisition cost. It is easy to build real community locally around your wellbeing business when you have events that bring them together in your area.
Provide Excellent Service
Acquiring new customers is expensive and time-consuming. For that reason, it is important you get repetitive business and referrals from your existing customer base.
To be able to win business from existing customers, focus on providing excellent service. Make sure the service you offer is consistent and of the highest level. A tip: Create clear terms of service to ensure your clients are fully aware of terms and accept them.
Reward your customers for being loyal. Offer them loyalty discounts and free sessions. Make them feel special and they will keep coming back. Satisfied clients are an excellent source of referrals.
Referral Marketing
Referral marketing is one of the smartest and least expensive marketing techniques and one of the most effective at the same time. Referrals come from people you network with, those who see you present, your network, and of course other clients.
Reward people who referrer you customers by offering free services or discounts for them and the people they refer.
Right Pricing of Services and Products
Deciding on the price for your products and services might be quite challenging especially for new and upcoming wellness professionals.
Check out what your competitors are offering as this will help you in gauging how to set your prices. Be reasonable when setting your prices; take into consideration the kind and nature of your target clients. Then, provide high value for their investment.
