32 Action Steps to Start and Market a Coaching Business

After you complete your coaching certification, to start a coaching business complete these steps:

1. Choose a Name (Personal Name or Business Name)
2. Define Your Coaching Niche
3. Describe Your Ideal Client:
4. Write Your Mission Statement
5. Write Your Vision Statement
6. Ethics – plan how provided to clients and where promoted
7. Define Your Core Values
8. Decide the Type of Legal Ownership and Complete the Registration
9. Decide on Insurance and Obtain
10. Set-up/Organize Office and Filing System
11. Define Your Goals:
    1. Income
    2. Number of Coaching Clients
    3. Ancillary Income
12. Develop Your Budget
13. Create Your Business Plan
14. Create Your Marketing Plan
15. Choose Your Colors, Theme, Look Description
16. Get or Design Your Logo
17. Create Your Marketing Message
18. Design and Print Business Cards
19. Develop a Website
    1. Choose Service, Buy Domain Name
    2. Choose Template or Hire Designer
    3. Write Content
    4. Create Draft
    5. Get Feedback and Make Changes
    6. Finalize and Publish
20. Design Brochures and/or Flyers
21. Develop Contact Database
22. Create/Finalize Forms
23. Set-up Blog
24. Write Article(s) and Submit to Other Blogs or Newsletters
25. Publish: in a book, a full book, white paper, manual
26. Develop 20 to 30-minute Speech
27. Develop 1-hour Workshop(s)
28. Develop 3 to 6-hour Seminar(s)
29. Speak or Train
30. Create Your Plan for Product Development and Promotion
31. Choose Online and/or Local Networking Groups and Join
32. Create Your Calendar Include: Phone Calls, Emails, Letters, Distributing Flyers or Brochures, Online Networking, Local Networking, Blogs and Articles, Seminars and Workshops, Speeches, etc.