Bobbi Brown On Reinvention And How Talking To Strangers Was The Key To Her Success
Long gone are the days when you choose one career path and do that for the rest of your life. Even when you’re the best at it.
Enter Bobbi Brown, famed cosmetics mogul who’s now in a new act of her career after selling her brand (and namesake). Aptly named, Brown’s new company Evolution promotes “beauty from the inside out”.
Brown and I discuss branding, market feedback, reinvention, support, the lessons she’s learned along the way, and well, evolution, of course.
Let’s dive in!
Darrah Brustein: What insights can you share about your experience expanding outside of what you’d become famous for, beauty, into another complementary arena, wellness?
Bobbi Brown: Well, as different as the two categories are, there are a lot of similarities. So, building a brand is a combination of knowing what you believe in, what you want, how you want it to be seen, and, whether it’s beauty on the inside or beauty on the outside. So, it’s really fun to be able to do something different from what I really was experienced doing.
Brustein: “Evolution” is the name of your new brand. What does evolution mean to you?
