People Analytics will change the way HR makes its decisions: but what’s driving this change?
Cognisess
FEBRUARY 6, 2019
Amongst marketing colleagues throughout any sector of business, it is inconceivable that customers would not have their fingerprints and footprints of their data analysed to the nth degree to better understand their value, buying behaviours, patterns of consumption and preferences. CRM and other data driven disciplines like ASO, SEO, NPS are the life-blood of decision making in marketing.
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