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Six Of The Smartest Applications Of Artificial Intelligence In Business

Forbes Coaches Council

With its widespread use in customer service, manufacturing and quality control, artificial intelligence has secured its place as one of the most important technologies of the future. According to PricewaterhouseCoopers, nearly 90% of CEOs confirmed that AI is considered mainstream technology in their offices in 2021. 

Businesses that want to figure out how to best leverage AI can experiment with unique ways of using it. With the right team members in place, and through a process of trial and error, a company can track the results of AI initiatives and find out what works best for its specific needs. Below, six experts from Forbes Coaches Council examine some most innovative uses of AI in business that they’ve encountered.

1. Assisting People With Disabilities

One of the smartest uses of AI is adapting computers to assist people with disabilities in doing their jobs. Companies can use it not only to tailor jobs to be done remotely, but also to find creative ways to be truly inclusive. The innovations in AI that help people with intellectual or physical disabilities contribute and adapt to the workforce more effectively thrill me. - John M. O’Connor, Career Pro Inc.

2. Resolving Common Queries

A great use of AI involves resolving common queries in industries such as financial services and telecommunications through self-service or self-help processes. Why waste time waiting to speak to someone when the issue can be resolved efficiently based on algorithms designed to make it convenient for you? The questions we have to ask though, are where, when and if we should draw the line on how much should be AI-driven. - Arthi Rabikrisson, Prerna Advisory

3. Reducing Bias In Hiring Decisions

Any AI that can automate and streamline routine tasks in order to optimize the performance of your people is of tremendous value. One example is AI software that can remove personal identifying data from job application materials. This can help reduce the potential of implicit bias impacting hiring decisions, as all information that identifies factors such as gender and race is removed. - Jonathan H. Westover, Utah Valley University & Human Capital Innovations, LLC


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4. Enabling Everyday Marketing Applications

One of the best uses of AI in business is the everyday marketing that is all around us. This clever type of marketing can be used to quantify your business. The “if you like this, you’ll like this too” type advertising that sites such as Amazon use to lure in new business and upsell their customers is a seamless and wonderful use of AI technology. - Jon Dwoskin, The Jon Dwoskin Experience

5. Creating Systems For Coaching Discussions

Although it is in its infancy, I have been watching how companies are creating systems to use AI in coaching discussions. This concept, which began with search engines providing information in response to a question, evolved into personal voice assistants, such as Siri and Alexa. Now, there’s an effort to create an AI “coach” who can answer questions from clients in a Watson-like manner. - John Knotts, Crosscutter Enterprises

6. Enabling The Early Detection Of Certain Diseases

AI has many fascinating facets. It is still a nascent technology, but significant leaps for mankind have already been made with it. By this, I don’t mean facial recognition or speech recognition, but rather, the use of AI in medicine for early detection of diseases such as Parkinson’s, for example, based on fluctuations in the movement sequence that are determined via a motion sensor on your smartphone. - Michael Thiemann, Strategy-Lab™

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