How Social is Your Social Marketing Strategy?
Working Girl
SEPTEMBER 6, 2010
'When pioneer social media tools such as Facebook and LinkedIn first became available, they weren’t all that ''social'' by today’s standards. Early adopters were people who wanted to network with others like themselves and you could only connect with friends or colleagues who accepted you. Blogs were more social because they enabled people outside of one''s immediate network to read, comment and join the discussion.
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