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Office Hours: How Good Samaritan Refocused Its Business to Meet Customer Needs

Cornerstone Editors

Today, consumer trends evolve quickly, and it's often tough for businesses to keep up. In a recent PWC survey, 63 percent of business leaders said understanding what customers value and need is a challenge for company operations, and 61 percent said it's difficult for their operations to adapt fast enough to meet those needs.

Jan Ritter, the VP of workforce systems for the Good Samaritan Society, the largest not-for-profit provider of senior care and services in America, found that careful listening and observation were key to understanding customer needs quickly when the long-term care industry went through an unexpected shift.

In this video, Ritter discusses how Good Samaritan quickly refocused its business when "the silver tsunami"—a metaphor used to discuss aging baby boomers—unfolded in a way no one was expecting.

Play the video to find out exactly how they did it.

Photo: Creative Commons

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The 5 Employment Laws Every Manager Must Know

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The 5 Employment Laws Every Manager Must Know

Employment law is complicated and can have big repercussions for your company if employees fail to adhere to it — either out of ignorance or neglect. A talent contractor for Comcast was just forced to pay $7.5 million to settle a lawsuit over unpaid overtime — a violation of employment law. While you can't expect everyone at your company to be experts in the law (that's why you should have an attorney on retainer), your managers should be trained on the basics. Otherwise, you make your company susceptible to lawsuits.

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