Why Storytelling Matters in Talent Acquisition
APRIL 19, 2016
Then she hooked me with “opportunity” and “a chance to build something.” So I took an interview with the hiring manager, who happened to be SmashFly’s Chief Marketing Officer. walked through an empty floor looking out on a river in an old mill building (that now is the work habitat to more than 30 SmashFly employees). Smashfly is a client of TalentCulture and has sponsored this post.
How to Better Use Employee Stories in Your Recruitment Marketing Strategy
NOVEMBER 17, 2015
For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site 13 unique recruitment marketing practices. Up first: Employee Stories.
New Year – New Employees: Energize Your Recruitment Marketing Strategy in 2017
NOVEMBER 1, 2016
CNN Commentator Mel Robbins, Applied Futurist Tom Cheesewright, and SmashFly CEO Mike Hennessy are ready to lead the discussion of change management. This post is sponsored by TalentCulture client, Smashfly. Recruiting Talent Management HR HR pros recruiters recruitment marketing strategy smashfly talent managementTalent is the key to innovation and growth. Join Now. Join Now.
Where Do Candidates Come From?
MAY 19, 2015
Beyond Employees: Employee Referral Programs Redefined from Smashfly. The Smashfly presentation provides insight into the employee/candidate referral landscape with some interesting data: 77% of organizations currently have a formal referral program. Check out these reports from Rolepoint and Smashfly. Some think the juice isn’t worth the squeeze.
Top 4 Reasons Talent Pipelines are A No-Brainer
APRIL 5, 2016
According to SmashFly, make your career network accessible from as many ways as possible and keep it simple. This post is sponsored by SmashFly. For more content like this, follow SmashFly on Twitter , LinkedIn , YouTube and SlideShare. Talent Management career sites employe brand smashfly talent pipelinesLet’s take a look at the U.S. labor market, shall we? days).
Recruitment Marketing: Your Key to Recruiting Success [Webinar]
NOVEMBER 10, 2015
If this is what you’re focused on now and as we move into a new year, I hope you’ll join me and my friends at SmashFly for a webinar on best practices for recruitment marketing and how it’s driving transparency in today’s modern recruiting organizations. Recruitment marketing has never been more important. How valuable are your social media posts?
Reserve 10% of Your Recruitment Marketing Spend in 2017 for Experimentation.
The HR Capitalist
NOVEMBER 30, 2016
I had the opportunity to contribute to a project called the 2017 Recruitment Marketing Idea Book , sponsored and put together by Smashfly. My entry into the mix covered the need to experiment with your recruitment marketing spend every year. Most of us get into ruts where we rely on a single job board, Indeed, or similar service. Branding in HR Communications Recruiting
Why Storytelling Matters In Talent Acquisition
APRIL 21, 2016
Then she hooked me with “opportunity” and “a chance to build something.” So I took an interview with the hiring manager, who happened to be SmashFly’s chief marketing officer. walked through an empty floor looking out on a river in an old mill building (that now is the work habitat to more than 30 SmashFly employees). left the office being hugged by not only one, but two, SmashFly employees. The week my husband left for the Middle East, I started working at SmashFly. needed a change and a push, but I wasn’t seeking it. But a recruiter found me on LinkedIn. Find them.
Improve the Candidate “Shopping” Experience
MAY 31, 2016
Data from SmashFly states that 74% of candidates drop off of the apply process. Last fall, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 recruitment marketing practices. Of those companies, SmashFly found that 57% used employee stories on their career sites through either text or video. This post is sponsored by SmashFly.
#TChat Preview: Live from the 2015 #HRTechConf: Why Recruitment Should Be Transparent Marketing
OCTOBER 14, 2015
Last week we talked about the three steps to selecting the right HR technology , and this week we’re going to talk about why recruitment should be transparent marketing with Susan Vitale , Chief Marketing Officer at iCIMS; Lori Sylvia , Chief Marketing Officer at SmashFly; and Michele Ellner , Director of Marketing at Montage. But, today’s hiring economy is highly complex and competitive.
How Analytics are Used for Talent Acquisition: A Call for Best Practices
OCTOBER 30, 2015
Examples of some of these providers are: SmartRecruiters , Gild , and Smashfly. Smashfly automatically distributes jobs to the boards always used for certain jobs without recruiter involvement. Okay I admit it. I am a data geek, and a firm believer in the power of analytics. It is amazing the amount of intelligence that can be gleaned from publicly available data.
The Nature vs. Nurture of Sourcing
APRIL 12, 2016
This post is sponsored by SmashFly and was previously published on the Smashfly blog. For For more content like this, follow SmashFly on Twitter , LinkedIn , YouTube and SlideShare. Sourcers are always finding new ways to effectively use technology, street smarts and process of elimination to find quality candidates. But what about how the candidate is researching you?
Transform Your Recruitment Marketing
The Tim Sackett Project
AUGUST 24, 2016
Developed by the great team over at Smashfly, this is not a user conference this is a pilgrimage of the top recruitment marketing minds in the world being brought together in one place! I’m super geeked! I’m nerdy that way! I’m headed off to Boston this fall, November 2-4 to Emcee the 1st ever Recruitment Marketing Conference, called Transform! You can register now for the early bird pricing of $795, plus if you use the super awesome code TIMSACK you can get an extra $50off and a personal, not creepy hug from me until August 31st. After that is jumps up to $1195.
Think Beyond Mobile Apply for a Mobile Candidate Experience
NOVEMBER 29, 2015
For more insights on recruitment marketing best practices employed by the world’s leading organizations, including mobile candidate experience, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 unique recruitment marketing practices.
How Facebook Is Recruiting Exceptional Talent Today
AUGUST 11, 2016
Smashfly, a recruitment marketing platform vendor, is built around a concept it calls “ recruitment marketing “—the idea that finding the right candidate is a very similar process to acquiring ideal customers. Smashfly is a TalentCulture client but the views expressed in this post are my own. Facebook, the largest social network with 1.55 And that’s with the focus on connection.
The #1 Reason People Leave A Job Might Surprise You
MAY 27, 2016
According to Smashfly,* of the 2015 Fortune 500 companies, 57 percent share employee stories as part of their strategy to attract great candidates. Do you know the number-one reason employees leave a job? It isn’t because of their title, salary, or workload. They leave because of their managers. Surprised? You shouldn’t be. It makes sense, and we have the research to prove it. Gallup found “at least 75 percent of the reasons for voluntary turnover can be influenced by managers.”. When good intentions lead to bad management. Positive working relationships must be a priority. And then?
Notes to HR Tech Vendors – #10 – Your Real Competition
The Tim Sackett Project
OCTOBER 27, 2016
If you’re Smashfly (a CRM Tech) almost every single sale is going to be a “Yes” or a “No, we’ve decided we don’t need this right now” It’s almost never “hey, we’ve decided to buy Clinch , or Avature , or Ascendify , or Talemetry , or Beamery , or”…you get the picture! I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. ” What?
Most Mentioned Twitter IDs At HR Conferences
MARCH 4, 2016
Workday @Ceridian @hirevue @Informatica @UltimateHCM @OracleHCM @LinkedIn @ADP @Cerner @Globoforce @PeopleFluent @IBM @Benefitfocus @TalentWise @Glassdoor @ConstellationRG @Gartner_inc @CAinc @CornerstoneInc @smashfly @HRmarketer ( hey, we made the list ) @Monster @octanner @Ceridian_UK. Are they influencers? That’s up to you to decide. Our methodology was simple: 1. Media.
The #1 Reason People Leave a Job Might Surprise You
JULY 7, 2016
According to Smashfly,* of the 2015 Fortune 500 companies, 57 percent share employee stories as part of their strategy to attract great candidates. Do you know the number one reason employees leave a job? It isn’t because of their title, salary or workload. They leave because of their managers. Surprised? You shouldn’t be. It makes sense, and we have the research to prove it. And then?
#TransformRM – Day 1 of first ever Recruitment Marketing Conference!
The Tim Sackett Project
NOVEMBER 4, 2016
I’m at TransformRM this week in Boston as the folks from Smashfly are hosting the first ever Recruitment Marketing conference. Day 1 was packed with content as the designers of the conference mixed in quick-hitting 30-minute sessions around 50-minute keynotes. Turns out you don’t have to do an hour and fifteen minutes per session and your conference won’t explode! Who knew! loved it! Finally, TransformRM pulled in keynote speaker Mel Robbins , of TEDx fame, and her 5 Second Rule theory. She freaking killed it! She’s a legitimate speaking superstar.
6 Recruitment Marketing Trends Changing Talent Acquisition
MARCH 4, 2016
For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). Get the new eBook from SmashFly + Glassdoor: Nurturing Candidates from Attraction to Hire: A Guide to the Ultimate Candidate Experience. EVP is king. Brand over job. look at job ads.
HR Tech Conference Highlights through a Talent Acquisition Lens
OCTOBER 10, 2016
Great sourcing information : Smashfly provides clients with source of influence data to help them understand the influence of all their investments that touch candidates, and not just the last touch point that leads the candidate to the online application. This year’s conference in Chicago was no different. Providers outdid themselves with extensive booths, presentations, and strategy.
Top Funding News in the HR, Recruiting and Benefits Space | 2016
DECEMBER 30, 2016
The recruitment marketing platform Smashfly started off 2016 raising $22 million. Recruitment Platform SmashFly Raises $22 Million in Second Round of Funding. Funding Announcements in the HR, Recruiting and Benefits Space | 2016. January 2016. The first of many big funding announcements in 2016. Job Today inks $10 Million Series A. Millennial wellness site Greatist raises Series A.
PODCAST - #HRHappyHour 267 - Recruitment Marketing, Branding, and Technology
NOVEMBER 17, 2016
Recorded live at SmashFly Transform in Boston, Massachusetts. This was a fun show, thanks to Jared for sitting down with us, and thanks to SmashFly for having the HR Happy Hour at the Transform event. HR Happy Hour 267 - Recruitment Marketing, Branding, and Technology. Hosts: Steve Boese , Trish McFarlane. Guest: Jared Nypen, GreatClips. Listen to the show HERE.
3 Trends Defining Hiring Success In The Digital Economy
APRIL 29, 2016
This post is sponsored by SmashFly and was previously published on eremedia.com. For more content like this, follow SmashFly on Twitter , LinkedIn , YouTube and SlideShare. An organization’s ability to identify, attract, and plug in the most creative minds precisely when and where they are needed is the foundation for innovation. Therefore, designing and executing a strategy that does this well has become the competitive edge in a digital economy where the speed of innovation trumps all. According to a recent global study by McKinsey , as digitization accelerates, the U.S.
#TChat Recap: Live From #HRTechConf: Why Recruitment Should Be Transparent Marketing
OCTOBER 22, 2015
This week the TalentCulture team discussed why recruitment should be transparent marketing with Susan Vitale , Chief Marketing Officer at iCIMS; Lori Sylvia , Chief Marketing Officer at SmashFly; and Michele Ellner , Director of Marketing at Montage. Today’s hiring economy is highly complex and competitive and finding top talent is harder than ever. tchat #hrtech #icims. — Kevin W.
No More Silos: How HR Can Take Its Seat at the Table
Oracle HCM - Modern HR in the Cloud
MARCH 2, 2016
Matt oversees editorial strategy and content marketing for Recruiting Daily's portfolio of online properties, working with direct employers like Sonos, MEC and the American Heart Association as well as technology providers like Glassdoor, CareerBuilder, Indeed, Smashfly and Bullhorn. By Matt Charney. That is, if they see HR at all. It sits in a silo. HR is going to thrive.
4 Key Elements Your Job Posting is Missing
APRIL 20, 2015
That makes it integral to make sure you answer the simple question of why your organization is a place they should want to work at.” – Christopher Brablc, Recruiter & Marketing Geek at Smashfly Technologies. Job descriptions need to be informational and thorough but also lively and engaging. Make sure candidates remember your job even after they close the browser window. Perks!
Think Beyond Mobile Apply For A Mobile Candidate Experience
DECEMBER 3, 2015
This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 unique recruitment marketing practices. However, with SmashFly’s recent research, we wanted to measure the whole candidate experience, from attraction to research to apply. At SmashFly, we work with and speak to a lot of recruiting organizations who are looking to improve their recruiting strategies for mobile. This is the second post in a four-part series highlighting each integral best practice and how to use it in your recruitment marketing strategy. Key takeaways.
6 Recruitment Marketing Trends Changing Talent Acquisition
MARCH 2, 2016
For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. EVP is King.
WEBINAR: WALKING DEAD - Reviving your talent networks
FEBRUARY 18, 2016
Well, the fine folks at Fistful of Talent and Smashfly are here to help you turn those zombies into real-life candidates by reviving the talent networks you probably don’t even know you have. On February 24th at 2:00PM ET , the FOT crew and Smashfly will present the latest installment of the FOT free webinar series, titled WALKING DEAD: Reviving Your Talent Networks , where the gang will: --Show you the difference between a Talent Network and a Talent Community. It's possible that 'Peak Zombie' was reached a couple of years ago, say around 2009 or so.
My 2017 Recruiting Challenge — Get More Sourced Candidates Interested
JANUARY 10, 2017
date and time stamped every note so that everyone knew exactly when something happened and when the next action needed to be taken and by whom. I’m not the most detailed person in the world so this was challenging for me, and I am sure if I was using a recruiting CRM (a few that immediately come to mind are Avature , Workable , Bullhorn , SmashFly , Beamery and Jobvite ) I could have been a little bit more effective. even shamelessly wrote one (check it here ). The dialogue wasn’t so much about our problems finding talent, it was about how to get them interested in you.
Recruit Better By Thinking Like a Marketer (Free eBook)
FEBRUARY 29, 2016
Recruiting has been changing for some time. It’s no longer about simply tracking candidates–not if you’re trying to beat the competition, anyway. Sourcing, or seeking out candidates, is a powerful part of a recruiting strategy, but there are also elements of recruiting that have changed in recent years as the recruitment marketing field has grown into its own discipline.
6 Must-Attend Events At HR Tech Conference And Expo
OCTOBER 14, 2015
With guests Susan Vitale, Chief Marketing Officer at iCIMS; Lori Sylvia, Chief Marketing Officer at SmashFly; and Michele Ellner, Director of Marketing at Montage joining Meghan and Kevin, the special on-site show promises to be amazing! Oh my! There Here are my six must-attend events to attend while at the industry’s biggest show of the year. 1. Opening Night Reception in Expo.