Implementing Employee Engagement Surveys

by Jacqueline Martinez Feb 14,2020
Engagedly
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Employee engagement is one of the very important aspects of an organization and plays a vital role in employee productivity and employee retention. Employee engagement surveys are the surveys that measure to what extent your employees are engaged and also helps you understand the direction of organizational growth.

While most HR managers feel that employee engagement surveys are overrated, it is important to understand that there is no way to fix a situation without measuring the degree of the problem.

Here is a list of benefits of employee engagement surveys:

Improved Employee Experience

Like discussed in many articles on Engagedly, employee engagement has a major impact on the culture of an organization as well as organizational productivity. Employee engagement surveys tend to give a voice to employees and help them bring forward their concerns with regards to employee engagement. This approach makes them feel like a part of something that is directly linked to higher level decisions.

This results in creating a better employee experience for the workforce.

Upward Feedback From Various Sources

Utilize honest and continuous feedback from various sources to improve leadership. Getting inputs through an employee engagement survey allows the leadership team to understand the concerns within their own style of working and handling the team. This allows HR managers to create a culture of continuous feedback and allows leaders to constantly reinvent their styles of leadership.

Measurement Of Employee Engagement

One of the most important benefits is that these employee engagement surveys help you to understand and measure the levels of employee engagement. They allow you to understand if employees are happy and engaged at work or are just doing the bare minimum and getting paid for it. When designed properly, these surveys also can help you understand the rate of retention of your current workforce.

One of the most common issues that HRs face is that they do not understand how to build a survey based on their workforce and their style of work. Here are a few tips for you to get started.

Understand The Purpose

One of the most common issues faced by HRs during designing an employee engagement survey is the lack of understanding of the purpose of the survey. There could be many reasons for conducting an employee engagement survey depending on the team, working style, results and goals. Therefore, before you create a survey understand and have clarity why you want to create this survey and what you want to do with the results of the survey. Make sure that this is the focus of your survey and do not deviate from the main purpose of the survey.

Also read: Using An Employee Engagement Software For Driving Productivity

Communicate With Your Work Force

Once you have understood the purpose of the survey, communicate it to your workforce with details. It is important that they understand the importance of the survey and how their results will be utilized. Moreover, being transparent with your employees is always an added bonus that contributes to a healthy workplace culture.

Set Goals

The next step is to set goals. Engagedly’s way of setting goals is OKRs. Therefore, we recommend you to set objectives beforehand. There could be various issues facing the organization but it is important for you to identify the high-priority issues and focus the survey questions so that you understand what the actual underlying issue is.

Also Read: What You Need To Know About OKRs

Analyze The Responses

Once your employees take the survey, make sure that you analyze all the responses without any bias or discrimination. One of the challenges faced during this step is that it is hard to analyze results without knowing the conditions of working. Therefore, make sure that every global office of yours has a person who can analyze these results without bias.

Have An Action Plan

The results cannot always be as expected. So have an action plan for different results and also communicate the results to your employees and the action plan you have decided to fix their issues unveiled in the survey. Compare the results to your employees’ current OKRs and set goals to improve the current situation.

 


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Author
Jacqueline Martinez
Director of Marketing

Jacqueline Martinez is the Director of Marketing at Engagedly, where she leads initiatives to fuel the marketing-to-sales pipeline through strategic content management, revenue operations, and thoughtful mentoring. She is a growth-focused marketing executive with extensive experience driving multi-million-dollar revenues across SaaS, technology, real estate, oil & gas, and financial services industries.

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