Welcome April Sherman to #Teamexaqueo


2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Welcome Adrienne Betenbaugh to #Teamexaqueo!


Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.

Welcome Jennifer Wienke to #Teamexaqueo!


January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

Welcome Shanah Gaskill to #Teamexaqueo


In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story — it’s related, I promise!

Simplify Your Background Check and Compliance Process

Staying compliant in your hiring process starts with a rock-solid background check process. Having a consistent program that documents compliance policies and mitigates risk is a necessity in today’s fast-paced hiring landscape. Join Curt Schwall, Vice President of Compliance and Regulatory Affairs at EBI, and learn what it takes to run a top-notch background check program that ensures you stay compliant.

What’s the real difference between employer brand and recruitment marketing?


Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?

6 Myths About Employer Brand Dispelled


No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue


Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy.

Gaining Executive Buy-in for Your Employer Brand


Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand.

This Walmart Employer Brand Video Gets Everything Right


Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

The Key to Strategic HR: Process Automation

Do you want to automate your HR processes, but don’t know where to start? In this eBook, PeopleDoc explores which processes benefit the most from automation, and how an HR Service Delivery platform can help get things off the ground.

8 Employer Brand Lessons Learned While Working with Agency Partners


On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. Click to register and use discount code EXAQUEO15 for 15 percent off your registration fee. Feel free to pass this code along to colleagues. Going it alone can be valuable when you’re short on resources, and long for talent.

What to Do When a New Talent Competitor Moves to Town


So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0%



Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

Employer Brand Pros: Stop Worrying About Glassdoor


Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit.

The New Recruiting Mindset: Stay Competitive in a Changing Talent Landscape

What were once strong pillars in your recruiting strategy are now likely falling short in effectiveness. Strong pillars in your recruiting strategy are likely now outdated and ineffective. This report gives actionable tactics to implement now from boosting your employer brand to the exact perks to offer that winning candidate.before your competitor does.



The experience of the candidate and employees needs the love and attention of talent acquisition and human resources, now more than ever. Competition for talent is fierce and any interaction can influence a person’s decision to accept a job offer or stay loyal to an organization.

Creepin’ It Real: Halloween and Your Corporate Culture


Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.



As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.



It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year: 1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.



Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

Welcome Emily Charczuk to #teamexaqueo!


It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges


Anytime I get in my car or hop on a plane, I’m bound to see a job advertisement. Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media.

Captivate Candidates Before They Even Apply


Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

5 Culture Trends for 2019

As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.

Welcome Sarah Thacker to #teamexaqueo!


I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

Welcome Ian Moore to #teamexaqueo!


Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.



Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet. The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acquisition Certification Resource Center , a database of nearly all known talent acquisition (TA) certifications.



It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.

Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

exaqueowear: Holiday gifts with a laugh AND a purpose


Team exaqueo is excited to introduce exaqueowear , a line of fun and cheeky shirts and products that we’ve launched in collaboration with our creative team, Leap. These products are perfect for gifting this holiday season. Not only is it a fun holiday shopping experience, but shopping exaqueowear also enables us to give back. A percentage of proceeds go to Junior Achievement, one of the world’s largest youth-serving NGOs that prepares young people for employment and entrepreneurship.



Trends like fitness and wellness have been gaining momentum in the corporate workplace for some time now. According to Forbes , 70% of companies offer a workplace wellness program in efforts to help their employees live a healthier lifestyle. At exaqueo, we believe in the importance of bringing our Whole Self to work. The Whole Self is a belief that there isn’t a divide between work and life, but rather work is really a part of life, and the two can impact and influence each other.



Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day ?I’m I’m a working Mom, a working Dog Mom. For those working Moms of humans reading this, I know dogs and babies aren’t the same. In fact, that’s precisely why I have dogs and not children right now.

Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?

15 Resources to Help Your Talent Acquisition Career this #GlobalTADay


Like many of you, most members of the exaqueo team first earned their stripes by working in the trenches of recruitment. Shannon’s first position was as an agency recruiter in the Washington, D.C. area during a time when we still faxed resumes! Emily started her career as an HR intern at a government contractor and was working remotely for the organization by her senior year of college, and then hired as a new grad on their university relations and recruiting team.