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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.

exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

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12 Employer Brand Experts Tell Us Why They Love Their Jobs, #EBLove

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The day after college graduation, I moved from a small town in Pennsylvania to the bustling Washington, D.C. metro area without so much as a job or a plan. After a few lackluster interviews, I soon found myself working as a recruiter at a staffing agency. With one taste of successfully connecting a candidate with a client—I was hooked. And there I’ve stayed in recruiting, talent acquisition and, finally, employer branding for the past 17 years.

5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not

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In the employer brand world there is a lot of talk about employee advocacy and brand ambassadors. A lot of talk. Many organizations, it seems, want employees talking positively about them. And why wouldn’t they? When it comes to telling a company’s story, employees are the best messengers of the message. They are a more trusted source and their networks are exponentially larger than their employer’s network. Everyone wants their employees talking about them, until they don’t.

Turbocharge Your Talent with Real-time Feedback & Drive Tangible Results

Download the eBook “Real-time Feedback, Tangible Results” to learn 8 awesome tips designed to help you tap into the power of “anytime/anywhere feedback” and the benefits it can bring to your organization.

Welcome Ian Moore to #teamexaqueo!

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Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

Talent and HR News Update: "How To" Series

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This month’s roundup is a special edition highlighting learning and development topics we covered this fall. Our team of employer brand experts shared some of their favorite “how to” tips to help you hone your craft. Be sure to follow us on Facebook or Twitter for more tips and #EBLearning updates.

5 SOCIAL MEDIA TIPS IN CELEBRATION OF SOCIAL MEDIA WEEK #SMW17

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Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.

4 Expert Tips to Start Your Career Site Project the Right Way

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This post is a collaboration between exaqueo’s employer brand strategy team and Groupbrand , our strategic creative partner. There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site and candidate experience to the next level.

The Complete Guide to Buying an Applicant Tracking System

With 200 + offerings in the market, choosing the right applicant tracking system can be a challenge. To help, we have developed a comprehensive buying guide highlighting what you should look for along each step of the decision process. Download the guide and ensure that the ATS you choose is the right fit for your organization.

Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

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A few months ago, a client called with a plea. A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" and what we really need is an "employer value proposition." I smiled. I'd been there--over ten years before. And I remember feeling the pain of a movement that was still new.

Be Real About Diversity and Your Employer Brand

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Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

Interview with Author George Anders

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From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Liberal Arts Education.”

Your Vacation Days, Employees, and Employer Brand: Are You Taking Them Seriously?

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There are only four more months of this year. How are your vacation days looking? If you’re like most American employees, you probably haven’t taken a vacation yet this year. You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year. Vacation days don’t come easy in America. We are a work culture that rarely sleeps, never unplugs, and struggles to not check emails. For these reasons and more, taking time off can be challenging.

exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet?

The Path To Creating A High-Performing Resilient Organization

Leaders who practice 'active listening' across the organization will tap into a wealth of actionable insight that would otherwise be difficult to access. Enabling and encouraging people to communicate inclusively and transparently helps to cultivate a 'listening culture'.

11 Ways to Support Employees Who Travel for Work

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Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business trave l over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way of life. At exaqueo, our team travels to support the needs of our clients. Some of our clients jet set extensively around the world to meet the needs of their companies.

Your (Possibly) Forgotten Employer Brand Ambassadors

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Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. If you haven’t had a chance to read that article, stop and read it here.

Don’t Forget: Your Interns Are Employer Brand Ambassadors

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With graduation and intern season upon us, we want to focus on Millennials and Generation Z and share how internship programs can be mutually beneficial for both the company and the employee. This post is written by Elizabeth Meyer, exaqueo’s Marketing and Communications associate, rising senior at the University of Richmond, and a seasoned, three-time intern. Did you know, there is higher retention rate among employees hired out of internship programs?

Welcome Chrystal Moore to #teamexaqueo

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When you've been working in-house for a long time, you can't help but partner with external partners. From agencies to vendors, I worked with dozens of wonderful consultants, technologists and software companies during my in-house HR career. And while their expertise and or products were needed and valued, these partnerships didn't come without their challenges.

The 2017 Agency Recruiting Benchmark Report

Critical Roles Need This: Get the Best Offers and Top Candidates. Discover key trends in salaries and fees with the Annual Agency Recruiting Benchmark Report by BountyJobs. Learn core metrics to track against your third-party search investment, and see how your organization stacks up against your peers and the market.

Welcome Julia Zelenock to #teamexaqueo

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Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consumer brands. While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand.

What Companies Need to Do About Work-Life Balance

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This month at exaqueo, we’ve been talking a lot about work-life balance. It’s something many of us seek, yet it eludes us too. A member of #teamexaqueo recently shared an interesting story. As professionals, she said, we each have fours balls we are constantly juggling: Family, Health, Spirit and Work. The first three balls are made of glass. The last one, rubber. If you drop one of the first three, they could break. The work ball will always bounce back. This story struck me rather profoundly.

Welcome Emily Fritz to #teamexaqueo!

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It's almost impossible to talk about employer brand without referencing social and digital media in the same sentence. After all, the job search and employment landscape has completely changed since Facebook, Twitter and LinkedIn came of age.

Your Employer Brand Playbook: 2017

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When was the last time you looked at the new year and said: "I guess I'll just do more of the same?" Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder. Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution.

Are You Closing Candidates and Getting Them Onboarded Efficiently?

Once you choose a candidate to hire, the real work begins of trying to get them to accept your offer. And even if they do, you still need to get them onboarded efficiently. Are you doing a good job managing these steps? Take a 30-second assessment for a free evaluation of your job offer and onboarding processes.

Employer Brand: 84 Lumber's Super Bowl Game Changer

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If you're doing what everyone else is doing, you won't succeed in employer brand. Never has an ad proven this more than 84 Lumber's Super Bowl two-part ad. If you missed it, stop immediately and watch the full journey. If you only saw the first part (aired right before halftime), continue the ad's journey now. The ad, developed by ad agency Brunner , no doubt has political undercurrents and the second half of the ad had to be shown online because Fox wouldn't approve it's airing.

What does Elon Musk have to do with employer branding?

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Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Elon Musk is a multi-billion dollar businessman, engineer, and inventor. Think Tesla, SpaceX, and SolarCity. He’s super rich, forward thinking, smart, and driven. And, he is credited on sites like Reddit, Inc.,

CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

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Here at exaqueo , we like to conduct interviews with leaders in our field so we can gain different viewpoints in the industry. A career expert in culture, with over 30 years in hospitality including executive roles at The Ritz-Carlton Hotel Company and Carnival Cruise Lines, Kevin Richeson understands how the way people behave at work is the biggest driver in business success. Recently, he sat down with exaqueo brand strategist, Emily Fritz, to share his unique perspective on culture.

HOW THE SOLAR ECLIPSE CAN INSPIRE YOUR EMPLOYER BRAND

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On Monday, August 21, 2017, all of North America will have the chance to see a total eclipse of the sun. The last time the contiguous U.S. saw a total eclipse was in 1979 and the next total solar eclipse won’t be until 2024! This exceptional celestial event occurs when the moon passes between the sun and Earth, and blocks out all of the sun.

7 Steps to Attract and Engage More Candidates

Want to improve the candidate experience of your job application and drive more candidates to apply? This guide covers: presentation of your careers page and jobs, length and complexity of your online application, application technology, and candidate acknowledgement.

Your Employer Brand Is a Hero

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Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and benefit of the outcome. For almost a week, Hurricane Harvey repeatedly hammered the Texas and Louisiana Gulf coasts.

Talent and HR News Monthly Update: Diversity and the Workplace

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Diversity. It’s been a hot topic in the world of human resources and talent acquisition for as long as I can remember. And, while many companies are making strides and thinking more broadly about diversity and inclusion, other companies seem to be making the news for reasons they may not have intended. In this month’s round up, we’ve curated these five diversity-related articles just for you.

Welcome Elizabeth Meyer to #teamexaqueo!

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Henry Ford famously remarked, “Coming together is a beginning. Keeping together is progress. Working together is success." This certainly rings true here at exaqueo. Over the past year, we’ve welcomed new clients, grown engagements with current clients, and curated a best-fit team who are as skilled as they are passionate when it comes to client service and employer brand. And we’re excited to say that we're growing our team again.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

5 Key Aspects of Accurate Human Resource Management Systems Pricing

Simplify your software evaluation process with this free Human resource Management Systems software pricing guide! Don't let price confusion keep you from selecting the best HR software for your organization's needs. Download your free guide today!

Employer Brand, Meet Politics

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Think your employer brand is just about the day-to day work experience at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace experience. Especially when their personal politics are at stake.

EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

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October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another. That’s how we grow individually as employer brand practitioners and how we push our industry forward.

Talent and HR News Update: Wellness at Work, Working Moms

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1) INSIDE THE LIFE OF A WORKING MOM: HOW WOMEN CAN HAVE IT ALL from Business Collective For some reason, the 2012 Atlantic article, “ Why Women Still Can’t Have It All ,” has always fueled me. At the time that was written, I had a 3-year-old daughter, was pregnant with my second child, and wanted nothing more than to prove that article wrong. I wanted the career and the family.

Talent and HR News Update: Social Media and University Recruitment

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When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to help you think through your university and social recruiting strategies and tactics.

Creating the Ideal Candidate Experience

Modern job seekers have high expectations when applying for jobs. Download Newton’s guide for creating the ideal candidate experience to learn how you can attract top candidates and drive them to apply to your positions.