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This Walmart Employer Brand Video Gets Everything Right

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Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

Welcome Emily Charczuk to #teamexaqueo!

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It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

WHY WE SCHEDULE SHARED #exaqueoPTO

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Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

WELCOME ALICIA SUN TO #TEAMEXAQUEO

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As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.

Live Webinar: Competing in a Candidate Driven Market – How to Recruit in 2018

With unemployment at an 18-year low, recruiters are now faced with a unique challenge that they haven't had to face in some time. The market is hot and the best candidates are often receiving more than one offer. In an environment where candidates are "ghosting" interviews and even offers, how do you compete? Join us on September 27th, 2018 for a live webinar with Scott Conklin, VP of Human Resources at Paycor and learn what candidates really care about and how to get the offer signed.

Talent and HR News Update: Social Media, Content Marketing + Recruiting

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In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you decide to share online plays a huge role in attracting high-quality candidates.

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

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Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

Captivate Candidates Before They Even Apply

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Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

25 EMPLOYEE WELLNESS ACTIVITIES THAT COST LITTLE TO NOTHING

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Trends like fitness and wellness have been gaining momentum in the corporate workplace for some time now. According to Forbes , 70% of companies offer a workplace wellness program in efforts to help their employees live a healthier lifestyle. At exaqueo, we believe in the importance of bringing our Whole Self to work. The Whole Self is a belief that there isn’t a divide between work and life, but rather work is really a part of life, and the two can impact and influence each other.

SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

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Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch.On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I pour my first glass of the blush pink wine. That wasn’t always the case. I remember a time when I used to cringe at the thought of drinking rosé.

There’s Not a Skills Gap in the U.S… or Is There?

Your search for the perfect candidate has resulted in zero perfectly skilled applicants. What’s going on? Enter…the skills gap. This report, ‘The Employment Skills Gap and What To Do About It’, breaks down the issue with solutions you can apply now.

Welcome Sarah Thacker to #teamexaqueo!

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I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

Welcome Ian Moore to #teamexaqueo!

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Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

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Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day ?I’m I’m a working Mom, a working Dog Mom. For those working Moms of humans reading this, I know dogs and babies aren’t the same. In fact, that’s precisely why I have dogs and not children right now.

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.

Live Webinar: Train Like a Boss – Close the Skills Gap and Boost Employee Retention

Recruiting quality employees is no easy task. With unemployment at an all-time low, it's now more crucial than ever to engage and retain the employees you've hired. A demonstrated investment in employee development can set you apart and help attract more quality candidates. According to a recent report from Linkedin, over a fourth of HR professionals expect to be increasing their budgets in learning and development. Join us on 8/30 for a live webinar with Greg Goold, Director of Learning and Development at Paycor.

5 WAYS TO IMPROVE CORPORATE TRAVEL FOR YOUR EMPLOYEES

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I’m writing this from 35,000 feet in the air somewhere between my home in Oklahoma City and my destination on the East Coast. As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too.

QUESTIONS TO ASK BEFORE DEVELOPING AN EMPLOYER BRAND

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Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brands) later, I've got the battle scars to prove it. Everyone on the exaqueo team has worked in-house, meaning, we've all been in your shoes. And our struggles and lessons learned are your gain.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

What PTO Can Do For Your Employer Brand

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Should you showcase employees on vacation to help promote your employer brand? After my first experience with #exaqueoPTO was surreal (read more about our week away from work as a company, and why we do it here ). The allure of having a week off work was something I was looking forward to, but experiencing it as a company - that is what set it apart from any other previous time away.

Just Released – Our 2018 Third-Party Recruiting Benchmark Report

BountyJobs curates the most impactful data in their marketplace: trends in salaries and fees across key verticals, emerging industry game changers, and other valuable analytics sure to influence your hiring strategy for the back half of the year. Download it!

TALENT AND HR NEWS UPDATE: DIVERSITY + INCLUSION MONTH

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A diverse workforce is essential for bringing innovative ideas and new ways of thinking to the table. In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. In this month’s round-up, we’ve curated five articles with insights into how to diversify your workforce and the advantages of doing so.

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

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What happens if you ignore your candidate experience? That is a question the recently released 2017 North American Candidate Experience research report sheds some light on.

9 HASHTAGS TO INSPIRE YOUR EMPLOYER BRAND CONTENT

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When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Just take a look at any major social network, like Twitter’s Trends for You or Instagram’s Explore Page. But hashtags are also a small, yet significant, component to posting, discovering, and engaging with employer brand content across digital channels. Often in employer brand, we talk about posting timely and relevant content.

Interview with Author George Anders

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From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Liberal Arts Education.”

Newton’s Guide to OFCCP Compliance

For federal contractors, keeping up with OFCCP regulations can be a major challenge when recruiting and hiring. Download our guide to OFCCP compliance and learn the major regulations that you must adhere to.

exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet?

A Personal Brand Promise I'm Willing To Make

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Brands are always making promises. From consumer to employer brands, a brand promise is a core part of a strong brand architecture. It reinforces what the brand stands for. Then, it's up to the product or service to deliver on that promise. Personal brands are no different.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

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Diversity and inclusion. Gender parity. Marches and campaigns. The topic of working women and challenging stereotypes dates back generations. In recent times, celebrating International Women’s Day ( #IWD2018 ) helps individuals, organizations, and societies take action, press for progress, and celebrate the achievements of women. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women.

How to Create Moments That Matter in the Candidate Experience

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WE DO NOT REMEMBER DAYS, WE REMEMBER MOMENTS. Cesare Pavese As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work.

How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.

TALENT AND HR NEWS UPDATE: VACATION + TIME OFF

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More and more organizations are focusing on the importance of employee health, which includes encouraging employees to take paid time off (PTO) for vacation. From increased productivity at work to decreased health care costs, there are a number of positive impacts of taking time away from work.

LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

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You may be wrapping presents, lighting candles, or decorating trees. But here at exaqueo, we’re already looking ahead to 2018. In an ever-expanding field like employer brand, it seems there’s a new technology, economic shift or brand trend to track every day. And 2017 was no different. One of our core values at exaqueo is "seek to understand." For every challenge, obstacle, or misstep, rather than place blame or dwell, we look to learn and move forward. That’s how I look at a year in review too.

Should Your Brand Be Family Friendly?

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The headline (like many these days) was provocative: 'Inside Apple's New Campus: No Childcare But You Can Freeze Your Eggs.' Sure, the new campus is beautiful and innovative. But for a company like Apple to have such conflicting benefits? It seems like a bad business and bad PR move.

WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS

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For more than a decade, I worked in university recruitment -- at a Washington, D.C. area staffing firm and for one of the largest auto insurance companies in the United States. Each fall and spring semester, I’d pack up our career fair booth, ship boxes of brochures and swag (stuff we all get), and travel to colleges and universities across the country. And, I wasn’t alone in this.

Compensation Dictionary

We’ve compiled a list of fundamental compensation terms and why they’re important to know. Think of this as your comp cheat sheet—terms you need to know to put you on the fast track to becoming that cool comp kid we know you can be. Sure, you’ve heard some of the terms before, but you have no idea what they mean. Not to worry! Download this eBook and you’ll be ‘comp’letely fluent in no time. This ebook contains four sections: Section 1: Comp 101. Section 2: Market Pricing. Section 3: Pay Structures. Section 4: Pay Concerns and Pay Raises.

5 SOCIAL MEDIA TIPS IN CELEBRATION OF SOCIAL MEDIA WEEK #SMW17

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Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

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Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employees. Employer brand is a holistic strategy. ( <-- Click to tweet this!

Celebrate Valentine’s Day by Sending #EBLove

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Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo , we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space!

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

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When I landed in San Diego for the Employer Branding Strategies Conference , I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, walking into the conference center on the first morning, I could tell this conference would be different.

5 Key Aspects of Accurate Human Resource Management Systems Pricing

Simplify your software evaluation process with this free Human resource Management Systems software pricing guide! Don't let price confusion keep you from selecting the best HR software for your organization's needs. Download your free guide today!