5 Things University Recruitment Teams Need to Do Now


Fall is sneaking up on us. Halloween decorations are hitting the grocery store shelves. And before we know it, sweaters and boots will be the daily uniform. As always, this time of year gets many people—parents, students, teachers and recruiters—thinking about back-to-school. At exaqueo , we are passionate about helping clients tackle tough talent challenges by using smart strategies. Often, we are asked to offer our expertise in the area of university recruitment.

12 Employer Brand Experts Tell Us Why They Love Their Jobs, #EBLove


The day after college graduation, I moved from a small town in Pennsylvania to the bustling Washington, D.C. metro area without so much as a job or a plan. After a few lackluster interviews, I soon found myself working as a recruiter at a staffing agency. With one taste of successfully connecting a candidate with a client—I was hooked. And there I’ve stayed in recruiting, talent acquisition and, finally, employer branding for the past 17 years.

Trending Sources

5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not


In the employer brand world there is a lot of talk about employee advocacy and brand ambassadors. A lot of talk. Many organizations, it seems, want employees talking positively about them. And why wouldn’t they? When it comes to telling a company’s story, employees are the best messengers of the message. They are a more trusted source and their networks are exponentially larger than their employer’s network. Everyone wants their employees talking about them, until they don’t.



Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.

Turbocharge Your Talent with Real-time Feedback & Drive Tangible Results

Download the eBook “Real-time Feedback, Tangible Results” to learn 8 awesome tips designed to help you tap into the power of “anytime/anywhere feedback” and the benefits it can bring to your organization.

4 Expert Tips to Start Your Career Site Project the Right Way


This post is a collaboration between exaqueo’s employer brand strategy team and Groupbrand , our strategic creative partner. There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site and candidate experience to the next level.

Be Real About Diversity and Your Employer Brand


Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

Your Vacation Days, Employees, and Employer Brand: Are You Taking Them Seriously?


There are only four more months of this year. How are your vacation days looking? If you’re like most American employees, you probably haven’t taken a vacation yet this year. You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year. Vacation days don’t come easy in America. We are a work culture that rarely sleeps, never unplugs, and struggles to not check emails. For these reasons and more, taking time off can be challenging.

11 Ways to Support Employees Who Travel for Work


Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business trave l over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way of life. At exaqueo, our team travels to support the needs of our clients. Some of our clients jet set extensively around the world to meet the needs of their companies.

Managing Your Hiring Managers for Successful Recruiting

Are your hiring managers checked out in the recruiting process? Wish you could get them more involved and improve communication? Register for Newton’s upcoming webinar and learn a step by step action plan to keep them actively engaged in recruiting.

Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old


A few months ago, a client called with a plea. A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" and what we really need is an "employer value proposition." I smiled. I'd been there--over ten years before. And I remember feeling the pain of a movement that was still new.

Don’t Forget: Your Interns Are Employer Brand Ambassadors


With graduation and intern season upon us, we want to focus on Millennials and Generation Z and share how internship programs can be mutually beneficial for both the company and the employee. This post is written by Elizabeth Meyer, exaqueo’s Marketing and Communications associate, rising senior at the University of Richmond, and a seasoned, three-time intern. Did you know, there is higher retention rate among employees hired out of internship programs?

Welcome Chrystal Moore to #teamexaqueo


When you've been working in-house for a long time, you can't help but partner with external partners. From agencies to vendors, I worked with dozens of wonderful consultants, technologists and software companies during my in-house HR career. And while their expertise and or products were needed and valued, these partnerships didn't come without their challenges.

Welcome Julia Zelenock to #teamexaqueo


Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consumer brands. While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand.

What Companies Need to Do About Work-Life Balance


This month at exaqueo, we’ve been talking a lot about work-life balance. It’s something many of us seek, yet it eludes us too. A member of #teamexaqueo recently shared an interesting story. As professionals, she said, we each have fours balls we are constantly juggling: Family, Health, Spirit and Work. The first three balls are made of glass. The last one, rubber. If you drop one of the first three, they could break. The work ball will always bounce back. This story struck me rather profoundly.

The Path To Creating A High-Performing Resilient Organization

Leaders who practice 'active listening' across the organization will tap into a wealth of actionable insight that would otherwise be difficult to access. Enabling and encouraging people to communicate inclusively and transparently helps to cultivate a 'listening culture'.

Welcome Emily Fritz to #teamexaqueo!


It's almost impossible to talk about employer brand without referencing social and digital media in the same sentence. After all, the job search and employment landscape has completely changed since Facebook, Twitter and LinkedIn came of age.

Your Employer Brand Playbook: 2017


When was the last time you looked at the new year and said: "I guess I'll just do more of the same?" Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder. Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution.

What does Elon Musk have to do with employer branding?


Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Elon Musk is a multi-billion dollar businessman, engineer, and inventor. Think Tesla, SpaceX, and SolarCity. He’s super rich, forward thinking, smart, and driven. And, he is credited on sites like Reddit, Inc.,

Employer Brand: 84 Lumber's Super Bowl Game Changer


If you're doing what everyone else is doing, you won't succeed in employer brand. Never has an ad proven this more than 84 Lumber's Super Bowl two-part ad. If you missed it, stop immediately and watch the full journey. If you only saw the first part (aired right before halftime), continue the ad's journey now. The ad, developed by ad agency Brunner , no doubt has political undercurrents and the second half of the ad had to be shown online because Fox wouldn't approve it's airing.

The definitive guide to choosing the right applicant tracking system

Choosing an applicant tracking system should be exciting, not confusing. We've developed a quick guide to everything you should look for while going through your selection process, to free you from the stress often associated with choosing a new ATS.

Your Employer Brand Is a Hero


Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and benefit of the outcome. For almost a week, Hurricane Harvey repeatedly hammered the Texas and Louisiana Gulf coasts.



On Monday, August 21, 2017, all of North America will have the chance to see a total eclipse of the sun. The last time the contiguous U.S. saw a total eclipse was in 1979 and the next total solar eclipse won’t be until 2024! This exceptional celestial event occurs when the moon passes between the sun and Earth, and blocks out all of the sun.

Talent and HR News Monthly Update: Diversity and the Workplace


Diversity. It’s been a hot topic in the world of human resources and talent acquisition for as long as I can remember. And, while many companies are making strides and thinking more broadly about diversity and inclusion, other companies seem to be making the news for reasons they may not have intended. In this month’s round up, we’ve curated these five diversity-related articles just for you.

Welcome Elizabeth Meyer to #teamexaqueo!


Henry Ford famously remarked, “Coming together is a beginning. Keeping together is progress. Working together is success." This certainly rings true here at exaqueo. Over the past year, we’ve welcomed new clients, grown engagements with current clients, and curated a best-fit team who are as skilled as they are passionate when it comes to client service and employer brand. And we’re excited to say that we're growing our team again.

Breaking Down 2017 Labor Law Complexities

Workplace employment issues continue to make news as state and local governments propose labor law legislation at a frenzied pace. This free e-guide analyzes years of labor law posting data to provide you with a look at the complexity of labor law compliance for businesses of all sizes.

Employer Brand, Meet Politics


Think your employer brand is just about the day-to day work experience at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace experience. Especially when their personal politics are at stake.

Talent and HR News Update: Social Media and University Recruitment


When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to help you think through your university and social recruiting strategies and tactics.

Talent and HR News Update: Wellness at Work, Working Moms


1) INSIDE THE LIFE OF A WORKING MOM: HOW WOMEN CAN HAVE IT ALL from Business Collective For some reason, the 2012 Atlantic article, “ Why Women Still Can’t Have It All ,” has always fueled me. At the time that was written, I had a 3-year-old daughter, was pregnant with my second child, and wanted nothing more than to prove that article wrong. I wanted the career and the family.


exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent


It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet?

Getting the Org Chart to Deliver Your Strategy (Hint: No Restructuring Involved)

Driving your strategy isn't a matter of moving your org chart around (i.e. restructuring); it involves shifting the way your employees and leaders think and collaborate—so you can harness the power of a startling and dramatic new way of doing business.



Last month was National Physical Fitness and Sports Month. It was filled with activities like “Bike to Work Day” and “National Run a Mile Day.” Suddenly, my network was full of posts about Whole30 and after-workout selfies. It’s now the first week of June, and I can’t help but wonder if this uptick in wellness will continue— June is National Candy Month after all. WELLNESS AND THE WHOLE SELF A wellness program is a serious commitment.

Four Ways the Super Bowl Can Inspire Your Employer Brand


For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on Monday. So what does the Super Bowl have to do with employer branding? >Click >Click to tweet this! Well, it got me thinking … nothing is worse than a bad Super Bowl commercial!



October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another. That’s how we grow individually as employer brand practitioners and how we push our industry forward.

Talent and HR News Monthly Update: Intern Engagement + Gen Z


Whether your company hired summer interns or not, understanding the benefits of an intern program and the differences of Generation Z could be crucial to hiring. This month, we focused on intern engagement and Gen Z to give you insight into best practices and how these employees are transforming the recruiting pipeline. 1) INTERNS: YOUR COMPANY'S FUTURE BRAND AMBASSADORS FROM FORBES Summer is the high season for interns, so corporate environments everywhere often look a little younger.

7 Steps to Attract and Engage More Candidates

Want to improve the candidate experience of your job application and drive more candidates to apply? This guide covers: presentation of your careers page and jobs, length and complexity of your online application, application technology, and candidate acknowledgement.

Talent and HR News Update: Learning & Development


This month our talent and HR news update is focused on learning and development. Here at exaqueo, we believe in continuous learning and constantly strive to expand our knowledge. Read on to learn how you, as an individual or a company, can continue to develop every day. Stay tuned for a series of “how to” posts from team exaqueo later this month!

The Power of 3: Employer Branding Themes from #EBrandCon


Have you ever heard that good things come in threes? It’s not just folklore, “the rule of three” is a long-established theme woven into life, thought models and masterful storytelling shared through the ages. Its Latin roots “omne trium perfectum”, meaning “every set of three is perfect” or simply put, “complete.”

Talent and HR News Monthly Update: PTO/Vacation time


As we return from our company's week of vacation, we are focused on the impact of PTO and vacation time on employees' productivity and health. It's worth the time to understand what PTO policy is best for your organization and how to encourage your employees to find a healthy work-life balance. 1) IS IT A SICK DAY? VACATION DAY?

Take Your Child To Work Day


This Thursday, April 27, 2017, is National Take Your Child to Work Day (TYCTWD) in the United States. At exaqueo, we always talk about bringing your Whole Self to work, and here’s an instance where your work life and personal life really can blend together. In our research, it’s no surprise that spending time with family is one of the most cited things people do outside of work.

Guide to Lean Hiring

It's undeniable: over the years, hiring processes have become more complex. In many ways, this shouldn't come as a surprise. After all, the work that most of us do has become more sophisticated But does complexity really lead to better, faster hires? Of course not. In fact, many smart organizations have started a trend, a return to simplicity, that allows them to compete for talent more efficiently. This trend is called lean hiring. Download the Guide to Lean Hiring and develop a systematic approach to recruiting that increases productivity while eliminating waste.