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EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home

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EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals

Amid Coronavirus Fears, How to Support New Remote Workers

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Here at exaqueo, we have been a fully-remote team since 2011 and some of our team members have been remote for decades. Getting comfortable with working from home and shifting to this kind-of-policy isn’t a quick change. It requires thought and purpose, even if the decision has to be made quickly

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Business as Usual is Gone: Employer Brand in the Time of COVID-19

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A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19

Meet Our Team: The Brains and Inner Beauty of exaqueo

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Buns and bees aside, when I started working at exaqueo, I knew it was something special. Three years later and I want the world to know just how amazing this team is. A former colleague once called #teamexaqueo the “hardest working team in HR

How Businesses are Managing the New Reality of Work: A Paycor Survey

We wanted to know how COVID-19 impacted businesses and their workforces. Did they need government funds? How many workers did they layoff or furlough? Are employees working from home now? How’s team morale? And perhaps most importantly, what are their plans for the future? This guide offers a pretty good idea of how business leaders are feeling, what keeps them up at night, and what approaches they’re taking to solve problems. Download the guide to see all the survey results and where your organization might stand comparatively.

Surviving a Career Crisis: Lessons from the Trenches

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The CEO of FORNASH, a fashion accessory company, Stephanie Fornash's business has all but dried up right now. When I checked in to see how she was faring, turns out she's helping with the crisis. When you've already had your career obliterated by the economy before, you have some great advice

Work, Life, and Shared PTO: The Whole Self at exaqueo

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When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.

7 Ways to Accelerate Hiring Efforts During #COVID19

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COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members

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Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19

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Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out.

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Employers Still Struggling to Communicate Effectively to Candidates During COVID-19

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After a month of rising unemployment numbers and dealing with business that is far from usual, we revisited the careers websites from our original list of 50 U.S. employers

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Mission Critical: Leveraging Learning Engineering to Drive Digital Transformation

Speaker: Trish Uhl, Founder of Owl's Ledge LLC and the Talent & Learning Analytics Leadership Forum

Digital is disrupting every part of an organization's value chain at a record pace, creating a critical need to transform operations and employees' ways of working. Formal training alone can't keep up; it's often too slow, too generic, inconvenient, inefficient, unduly expensive and lacks or lags methods for measuring business-related effectiveness. Trish Uhl show you how to start leveraging Learning Engineering, a multidisciplinary approach that combines modern technology, data analytics, decision science, learning sciences and change management with human-centered engineering design methodologies to ultimately deliver targeted learning outcomes and business results that keep pace with the business and merge learning into the flow of work and lead Digital Adoption.

Developing a Candidate Experience Strategy and Understanding for the Future

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In partnership with industry leaders at the Talent Board, CareerXRoads, and others, exaqueo has stewarded the development of a candidate experience model for the future. It includes a full employment lifecycle and strategy map for candidate experience with a measurement methodology anyone can use

TikTok Ya Don’t (or do) Stop

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We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent

Future Outlook: 2020 Employer Brand Predictions and Trends

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“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience

Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role

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We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

Planning and Communicating Effectively When Working From Home

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Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others

What an Interesting Place to Find an Employee Video

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Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher.

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Make Your Employer Brand Weird

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We’re failing at hiring because we’re catering to the masses

In Employer Branding, Words Matter.

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"I like good strong words that mean something." Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Welcome April Sherman to #Teamexaqueo

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Managing Employer Brand in Uncertain Times :: an Insider's Perspective

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Who you are as a company during times like this really starts with who you are as an employer. And no better person that Tisha Leslie to reflect on what brands should--and shouldn't--be doing right now

3 Big Ideas to Start Improving Your Candidate Experience #CandEx

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Every organization should have a true understanding of the candidate experience journey from the candidate's perspective, and a strategic plan to bring the best experience to life

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Welcome Adrienne Betenbaugh to #Teamexaqueo!

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Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.

How to Elevate Employee Voice to Guide a Culture Transformation

2020’s boldest people leaders are building and living core values along with their employees. Elevating Employee Voice engages an organization’s “collective hearts and habits” to drive transformation at scale. It connects every individual, manager and team in an authentic dialogue to create shared alignment, ownership and trust in the path ahead.

Best Gifts For the Work From Home Set

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At exaqueo, our team is 100% remote and 150% productive (just ask our clients). So when a friend of ours asked for gift suggestions for a work from home family member, our team put together our Oprah-inspired list. At the very least, will someone send this post to our spouses and families

Welcome Erin DeGroot to #teamexaqueo!

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing. This month, we’re thrilled to welcome another new team member to #teamexaqueo !

Should Your Employer Brand Be Authentic or Aspirational?

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Alignment and Employer Brand: Why it Matters to Candidates and Employees

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Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values

Group Demonstration Webinar: 100% Remote New Employee Onboarding

Speaker: David Secunda, CEO, WorkBright

Companies are looking to adjust their new hire onboarding to accommodate unique ‘social distancing’ challenges like securely collecting personally identifiable information and understanding new compliance regulations like Form I-9 verification. Join Workbright on Thursday, August 27th, to get a first-hand look at how a 100% remote onboarding process works using their system. They'll cover a few of the new COVID-19 related legislation changes and how they can be easily facilitated with their platform.

Welcome Jennifer Wienke to #Teamexaqueo!

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January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture

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This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset

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5 Meaningful Ways to Launch a New Employer Brand

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Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Why Renovating a Home Is like Building an Employer Brand

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From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand

COVID-19: Returning to the Workplace in a New Reality

COVID-19 has created a new set of risks that require a new way of working. Download Gallagher’s latest COVID-19 report for insights into encouraging resiliency in your people, building confidence in your organization, and preparing for the future of work.

Client Appreciation Week 2019

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Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek.

What’s the real difference between employer brand and recruitment marketing?

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Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?

20 Employer Brand Tips Inspired by Thanksgiving

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As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up

3 Things Employer Brand Should Do with Big News

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Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.