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In Employer Branding, Words Matter.

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"I like good strong words that mean something." Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.”

Work, Life, and Shared PTO: The Whole Self at exaqueo

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When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.

What an Interesting Place to Find an Employee Video

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Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher.

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Welcome Erin DeGroot to #teamexaqueo!

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing. This month, we’re thrilled to welcome another new team member to #teamexaqueo !

Candidate Screening Simplified

Speaker: Allen Samuel, Senior Sourcer & Serial Entrepreneur

When it comes to finding the right candidates for your company, you want to ensure that they are a good “fit.” By having an understanding of the job description, accurate skillset criteria and a short conversation with the hiring manager, you will be armed with the resources to quickly and effectively convert potential candidates to new hires. Join Senior Sourcer & Serial Entrepreneur Allen Samuel to learn the steps you should be taking in your candidate screening process.

Happy #GlobalTADay from #Teamexaqueo

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Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.

Welcome April Sherman to #Teamexaqueo

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Welcome Adrienne Betenbaugh to #Teamexaqueo!

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Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.

Client Appreciation Week 2019

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Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek.

Welcome Jennifer Wienke to #Teamexaqueo!

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January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

5 Culture Trends for 2019

As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.

5 Meaningful Ways to Launch a New Employer Brand

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Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

What’s the real difference between employer brand and recruitment marketing?

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Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?

National Entrepreneurs Day: interviewing exaqueo’s CEO + founder

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Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world.

6 Myths About Employer Brand Dispelled

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No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

Why All the AI Research You’re Reading is Dead Wrong

Speaker: Ben Eubanks, SPHR, SHRM-SCP, Principal Analyst at Lighthouse Research & Advisory

While we may be “people” professionals, it is part of our job to understand AI and how this technology can enable us to make smarter decisions and develop more efficient processes. Join Lighthouse Research & Advisory Principal Analyst Ben Eubanks where he will discuss how AI can be used for HR and recruiting processes, including how to create more human interactions and engagement through the strategic application of technology.

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally

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Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced over 144,216 people!

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

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To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals.

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Gaining Executive Buy-in for Your Employer Brand

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Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand.

This Walmart Employer Brand Video Gets Everything Right

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Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

Strategic Recruitment Marketing Made Simple

Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera

By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.

WHY WE SCHEDULE SHARED #exaqueoPTO

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Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

TALENT AND HR NEWS UPDATE: CULTURE AND WELLNESS

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With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up on thriving company cultures and fostering wellness with growth.

Employer Brand Playbook: Episode 2

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Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell , for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand.

WELCOME ALICIA SUN TO #TEAMEXAQUEO

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As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.

5 Key Aspects of Accurate Human Resource Management Systems Pricing

Simplify your software evaluation process with this free Human resource Management Systems software pricing guide! Don't let price confusion keep you from selecting the best HR software for your organization's needs. Download your free guide today!

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

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Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy.

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

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Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

What to Do When a New Talent Competitor Moves to Town

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So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0%

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

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The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer. As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baseball. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams.

Stop Ghosting Your Candidates!

Speaker: Vanessa Raath, Freelance Sourcer & Sourcing Trainer, International Keynote Speaker

You will learn the best practices for maintaining constant communication between the recruiter and the candidate from the time they submit their job application, right up to their first few days as a new hire. Join international Keynote Speaker & Sourcing Trainer Vanessa Raath to learn how you can encourage your recruiters to provide feedback throughout the recruitment process.

Welcome Shanah Gaskill to #Teamexaqueo

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In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story — it’s related, I promise!

Creepin’ It Real: Halloween and Your Corporate Culture

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Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.

Captivate Candidates Before They Even Apply

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Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

Welcome Sarah Thacker to #teamexaqueo!

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I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

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