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National Entrepreneurs Day: interviewing exaqueo’s CEO + founder

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Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world.

Employer Brand Pros: Stop Worrying About Glassdoor

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Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit.

6 Myths About Employer Brand Dispelled

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No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

EXAQUEO’S TOP 10 EMPLOYER BRANDING INSIGHTS OF 2018

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It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year: 1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.

The Ultimate Hiring Toolkit

Hiring is hard enough. Without the right HR templates and tools, keeping track of and managing the whole process can get out of hand quickly. Get the essential toolkit for all your recruiting and hiring needs, from job requisition to hire. 8 templates, tools and worksheets for every stage of recruiting.

What’s the real difference between employer brand and recruitment marketing?

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Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?

This Walmart Employer Brand Video Gets Everything Right

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Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

Creepin’ It Real: Halloween and Your Corporate Culture

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Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.

WHY WE SCHEDULE SHARED #exaqueoPTO

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Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

WELCOME ALICIA SUN TO #TEAMEXAQUEO

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As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.

Why your employees are still struggling with performance reviews

Studies show that employees who successfully approach tough conversations with their managers, colleagues, and direct reports are less likely to leave: but only 70% of them do. Read the report to learn what's really on their minds.

Welcome Emily Charczuk to #teamexaqueo!

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It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

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Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

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Anytime I get in my car or hop on a plane, I’m bound to see a job advertisement. Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media.

exaqueowear: Holiday gifts with a laugh AND a purpose

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Team exaqueo is excited to introduce exaqueowear , a line of fun and cheeky shirts and products that we’ve launched in collaboration with our creative team, Leap. These products are perfect for gifting this holiday season. Not only is it a fun holiday shopping experience, but shopping exaqueowear also enables us to give back. A percentage of proceeds go to Junior Achievement, one of the world’s largest youth-serving NGOs that prepares young people for employment and entrepreneurship.

5 Culture Trends for 2019

As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.

Captivate Candidates Before They Even Apply

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Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

Q & A with ATAP: LAUNCHING A NEW TALENT ACQUISITION CERTIFICATIONS DATABASE

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Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet. The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acquisition Certification Resource Center , a database of nearly all known talent acquisition (TA) certifications.

Welcome Sarah Thacker to #teamexaqueo!

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I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

Talent and HR News Monthly Update: Looking Ahead to 2019

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We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head start in employer brand, recruiting, and marketing for 2019. 1) Top 10 Recruiting Trends for 2019 from HR C-Suite 2019 will see a whole new set of recruiting trends.

Discover 4 Use Cases for Applying AI to Your Recruiting Processes

Recruitment AI technology uncovers the most qualified candidates. This technology automates recruiting routines and facilitates natural conversations, resulting in higher productivity and a better candidate experience. Download the eBook to learn more!

5 REASONS EMPLOYER BRANDS BREAKDOWN & HOW TO AVOID AN EMPLOYER BRAND FAIL

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There is no human failure greater than to launch a profoundly important endeavour and then leave it half done. Barbara Ward With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these possibilities.

Welcome Ian Moore to #teamexaqueo!

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Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

25 EMPLOYEE WELLNESS ACTIVITIES THAT COST LITTLE TO NOTHING

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Trends like fitness and wellness have been gaining momentum in the corporate workplace for some time now. According to Forbes , 70% of companies offer a workplace wellness program in efforts to help their employees live a healthier lifestyle. At exaqueo, we believe in the importance of bringing our Whole Self to work. The Whole Self is a belief that there isn’t a divide between work and life, but rather work is really a part of life, and the two can impact and influence each other.

15 Resources to Help Your Talent Acquisition Career this #GlobalTADay

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Like many of you, most members of the exaqueo team first earned their stripes by working in the trenches of recruitment. Shannon’s first position was as an agency recruiter in the Washington, D.C. area during a time when we still faxed resumes! Emily started her career as an HR intern at a government contractor and was working remotely for the organization by her senior year of college, and then hired as a new grad on their university relations and recruiting team.

Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.

5 WAYS TO IMPROVE CORPORATE TRAVEL FOR YOUR EMPLOYEES

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I’m writing this from 35,000 feet in the air somewhere between my home in Oklahoma City and my destination on the East Coast. As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

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It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

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In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity.

HR Service Delivery software for the non-traditional workforce

The rise of the gig economy means HR must support a variety of worker types. This eBook explains how HR can easily serve the non-traditional workforce, including those in manufacturing and retail who work away from a desk or outside traditional office hours.

WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

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Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day ?I’m I’m a working Mom, a working Dog Mom. For those working Moms of humans reading this, I know dogs and babies aren’t the same. In fact, that’s precisely why I have dogs and not children right now.

SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

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Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch.On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I pour my first glass of the blush pink wine. That wasn’t always the case. I remember a time when I used to cringe at the thought of drinking rosé.

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

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What happens if you ignore your candidate experience? That is a question the recently released 2017 North American Candidate Experience research report sheds some light on.

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

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Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ). It was a turbulent time for airlines. Fast-forward to the present day.

Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?