Creepin’ It Real: Halloween and Your Corporate Culture


Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.

6 Myths About Employer Brand Dispelled


No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

This Walmart Employer Brand Video Gets Everything Right


Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

Welcome Emily Charczuk to #teamexaqueo!


It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

Live Webinar: How to Build a Strong Recruiting Pipeline in 2019

When your company is growing fast, there’s not a lot of spare time to vet prospective hires. Without the luxury of a careful, thoughtful and unhurried interview process for each and every role, you need to get smart about filling your recruiting pipeline. It’s all about finding and teeing up high-quality prospective candidates who align well with your company’s mission and are ready to hit the ground running, ramp quickly and thrive long-term. Join Elicia Hughey, VP of HR at Octave Music Group and the experts from Glassdoor and Newton to learn what it takes to build a strong pipeline by being as strategic as possible at every stage in hiring.



Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.



As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.



Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.



There is no human failure greater than to launch a profoundly important endeavour and then leave it half done. Barbara Ward With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these possibilities.

Captivate Candidates Before They Even Apply


Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

Building AI to Unlearn Bias in Recruiting

Research shows that the hiring process is biased and unfair. While we have made progress to solve this, it’s potentially at risk due to advancements in AI technology. Our eBook covers these issues & shows you how AI can ensure workplace diversity.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges


Anytime I get in my car or hop on a plane, I’m bound to see a job advertisement. Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media.

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks


In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity.

Launching an Employer Brand Partner Search


Order to chaos. A 10,000 piece puzzle. Moving mountains. Herding cats. These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Sounds fun, right? Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting.

15 Resources to Help Your Talent Acquisition Career this #GlobalTADay


Like many of you, most members of the exaqueo team first earned their stripes by working in the trenches of recruitment. Shannon’s first position was as an agency recruiter in the Washington, D.C. area during a time when we still faxed resumes! Emily started her career as an HR intern at a government contractor and was working remotely for the organization by her senior year of college, and then hired as a new grad on their university relations and recruiting team.

Your Hidden Weapon: 9 Best Practices for Working with Third-Party Recruiters

Leveraging third-party recruiters has been the golden ticket for many when filling critical roles. Whether seasoned at utilizing third-party search or new to it, this report breaks down how best to use this secret weapon to ensure the best ROI.



Trends like fitness and wellness have been gaining momentum in the corporate workplace for some time now. According to Forbes , 70% of companies offer a workplace wellness program in efforts to help their employees live a healthier lifestyle. At exaqueo, we believe in the importance of bringing our Whole Self to work. The Whole Self is a belief that there isn’t a divide between work and life, but rather work is really a part of life, and the two can impact and influence each other.

Welcome Sarah Thacker to #teamexaqueo!


I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.



Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch.On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I pour my first glass of the blush pink wine. That wasn’t always the case. I remember a time when I used to cringe at the thought of drinking rosé.

Welcome Ian Moore to #teamexaqueo!


Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.



I’m writing this from 35,000 feet in the air somewhere between my home in Oklahoma City and my destination on the East Coast. As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too.



It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.



Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day ?I’m I’m a working Mom, a working Dog Mom. For those working Moms of humans reading this, I know dogs and babies aren’t the same. In fact, that’s precisely why I have dogs and not children right now.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

Dice's 2018 Diversity and Inclusion Report

A vital step to becoming more inclusive is first understanding how inclusive your culture is right now. Dice’s Diversity and Inclusion Report highlights how tech pros currently gauge their industry’s progress – and how frequently they've experienced discrimination based on gender, sexuality, age and political affiliation.

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!


What happens if you ignore your candidate experience? That is a question the recently released 2017 North American Candidate Experience research report sheds some light on.

Talent and HR News Update: Social Media, Content Marketing + Recruiting


In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you decide to share online plays a huge role in attracting high-quality candidates.

Talent and HR News Monthly Update: Learning + Development


A culture of continuous learning adds value to your company as a whole, as well as to the individual employees. In addition to accelerating skills development, employee learning and development programs can help organizations attract and retain a skilled workforce. With the introduction of new technology in this field, it’s important that organizations prepare to meet learning needs by understanding how to utilize these resources.



Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brands) later, I've got the battle scars to prove it. Everyone on the exaqueo team has worked in-house, meaning, we've all been in your shoes. And our struggles and lessons learned are your gain.

Newton’s Guide to OFCCP Compliance

For federal contractors, keeping up with OFCCP regulations can be a major challenge when recruiting and hiring. Download our guide to OFCCP compliance and learn the major regulations that you must adhere to.

exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent


It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet?

Interview with Author George Anders


From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Liberal Arts Education.”

A Personal Brand Promise I'm Willing To Make


Brands are always making promises. From consumer to employer brands, a brand promise is a core part of a strong brand architecture. It reinforces what the brand stands for. Then, it's up to the product or service to deliver on that promise. Personal brands are no different.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018


Diversity and inclusion. Gender parity. Marches and campaigns. The topic of working women and challenging stereotypes dates back generations. In recent times, celebrating International Women’s Day ( #IWD2018 ) helps individuals, organizations, and societies take action, press for progress, and celebrate the achievements of women. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women.

There’s Not a Skills Gap in the U.S… or Is There?

Your search for the perfect candidate has resulted in zero perfectly skilled applicants. What’s going on? Enter…the skills gap. This report, ‘The Employment Skills Gap and What To Do About It’, breaks down the issue with solutions you can apply now.