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Work, Life, and Shared PTO: The Whole Self at exaqueo

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When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.

What an Interesting Place to Find an Employee Video

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Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher.

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Should Your Employer Brand Be Authentic or Aspirational?

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“I have discovered in life that there are ways of getting almost anywhere you want to go, if you really want to go.” ? Langston Hughes For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent.

Welcome April Sherman to #Teamexaqueo

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Why All the AI Research You’re Reading is Dead Wrong

Speaker: Ben Eubanks, SPHR, SHRM-SCP, Principal Analyst at Lighthouse Research & Advisory

While we may be “people” professionals, it is part of our job to understand AI and how this technology can enable us to make smarter decisions and develop more efficient processes. Join Lighthouse Research & Advisory Principal Analyst Ben Eubanks where he will discuss how AI can be used for HR and recruiting processes, including how to create more human interactions and engagement through the strategic application of technology.

Client Appreciation Week 2019

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Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek.

Welcome Jennifer Wienke to #Teamexaqueo!

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January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

5 Meaningful Ways to Launch a New Employer Brand

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Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

What’s the real difference between employer brand and recruitment marketing?

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Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?

National Entrepreneurs Day: interviewing exaqueo’s CEO + founder

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Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world.

How to Create a Business Case for Recruitment CRM

Speaker: Jack Wei, Madeline Laurano, and Celinda Appleby

Learn how to build a robust business case for recruitment CRM with analyst Madeline Laurano. Celinda Appleby, Global Talent Attraction Director at VISA, joins her and shares her strategy for deploying a CRM in line with VISA’s talent acquisition strategy.

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

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To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals.

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6 Myths About Employer Brand Dispelled

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No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

Gaining Executive Buy-in for Your Employer Brand

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Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand.

This Walmart Employer Brand Video Gets Everything Right

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Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

Reality Check: Is Your Employee Experience Initiative Working?

Having a robust framework for defining and measuring the success of Employee Experience (EX) initiatives will not only help you communicate the value of EX projects to leadership teams, it will also enable you to identify if and when a new initiative is headed towards failure early on. Discover best practices for measuring the success of employee experience programs - and what you can do if things go wrong.

TALENT AND HR NEWS UPDATE: CULTURE AND WELLNESS

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With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up on thriving company cultures and fostering wellness with growth.

Employer Brand Playbook: Episode 2

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Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell , for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand.

WHY WE SCHEDULE SHARED #exaqueoPTO

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Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

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Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy.

How to Build a Competitive Benefits Package

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. Learn how to build a benefits package that your employees will love.

Welcome Shanah Gaskill to #Teamexaqueo

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In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story — it’s related, I promise!

WELCOME ALICIA SUN TO #TEAMEXAQUEO

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As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.

What to Do When a New Talent Competitor Moves to Town

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So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0%

Welcome Sarah Thacker to #teamexaqueo!

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I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

5 Culture Trends for 2019

As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

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Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

Creepin’ It Real: Halloween and Your Corporate Culture

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Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

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Anytime I get in my car or hop on a plane, I’m bound to see a job advertisement. Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media.

Employer Brand Pros: Stop Worrying About Glassdoor

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Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit.

Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.

Welcome Emily Charczuk to #teamexaqueo!

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It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

EXAQUEO’S TOP 10 EMPLOYER BRANDING INSIGHTS OF 2018

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It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year: 1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.

Captivate Candidates Before They Even Apply

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Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

Welcome Ian Moore to #teamexaqueo!

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Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.