5 Meaningful Ways to Launch a New Employer Brand


Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Client Appreciation Week 2019


Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek.

Welcome April Sherman to #Teamexaqueo


2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Welcome Adrienne Betenbaugh to #Teamexaqueo!


Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.

How to Build a Competitive Benefits Package

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. Learn how to build a benefits package that your employees will love.

Welcome Jennifer Wienke to #Teamexaqueo!


January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

National Entrepreneurs Day: interviewing exaqueo’s CEO + founder


Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world.



With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up on thriving company cultures and fostering wellness with growth.

Employer Brand Playbook: Episode 2


Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell , for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand.

6 Myths About Employer Brand Dispelled


No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.

5 Culture Trends for 2019

As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.

This Walmart Employer Brand Video Gets Everything Right


Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue


Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy.

Gaining Executive Buy-in for Your Employer Brand


Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand.

Welcome Shanah Gaskill to #Teamexaqueo


In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story — it’s related, I promise!

Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.



Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.

What to Do When a New Talent Competitor Moves to Town


So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0%



As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.

Creepin’ It Real: Halloween and Your Corporate Culture


Just because you’re too old to trick-or-treat, doesn’t mean you can’t celebrate Halloween. Today is October 31st and many organizations are bringing out the jack-o-lanterns, candy corn, and costume and pumpkin-carving contests.

How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.



Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.

Employer Brand Pros: Stop Worrying About Glassdoor


Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit.



It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year: 1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.

Welcome Emily Charczuk to #teamexaqueo!


It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team.

Newton’s Guide to OFCCP Compliance

For federal contractors, keeping up with OFCCP regulations can be a major challenge when recruiting and hiring. Download our guide to OFCCP compliance and learn the major regulations that you must adhere to.



The experience of the candidate and employees needs the love and attention of talent acquisition and human resources, now more than ever. Competition for talent is fierce and any interaction can influence a person’s decision to accept a job offer or stay loyal to an organization.

Captivate Candidates Before They Even Apply


Tax time and candidate experience have something in common! Well, that’s a stretch, but I’ll show you the connection. In order to spark my creativity, I subscribe to Creativity Daily ; it’s a daily newsletter that highlights recent marketing ads and commercials, both the hits and the misses.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges


Anytime I get in my car or hop on a plane, I’m bound to see a job advertisement. Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media.

Welcome Sarah Thacker to #teamexaqueo!


I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience.

5 Step Guide to Personal Development Plans

Great HR leaders are continually looking for new ways to develop their people and build companies that people want to work for. A well-considered Personal Development Plan (PDP) is one huge part of that. Download Paycor's guide today, and learn new tips and best practices to help create effective development plans for your people.

Welcome Ian Moore to #teamexaqueo!


Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size.

8 Employer Brand Lessons Learned While Working with Agency Partners


On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. Click to register and use discount code EXAQUEO15 for 15 percent off your registration fee. Feel free to pass this code along to colleagues. Going it alone can be valuable when you’re short on resources, and long for talent.



It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo , our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.

Applicant Tracking System Vendor Comparison Matrix

Trying to decide which ATS is right for your company? Newton is the only ATS built by recruiters, for recruiters. Download the comparison matrix to see how Newton compares to other ATS vendors.