The Value of a Story in the Business World: It’s Not Just a Tall Tale
Thrive Global
AUGUST 30, 2021
In other words, data is nice, but narratives enable companies to connect with customers, investors and even employees in a way that no other form of communication ever could. Jobs illustrated that himself during the release of the first iPhone in 2007. The oft-repeated adage is that “facts tell, but stories sell.”
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