A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

exaqueo

It’s also an employer. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. While that defense may be accurate, it’s decidedly not on brand. Or is the brand just inauthentic? The Brand = One Nation. The brand marketing strategy for U.S. Soccer, created by a consumer ad agency in 2014 , has centered around a core message: “One Nation. Employer Branding Blog

9 Reasons your Employer Brand is Failing and 10 Reasons why it Matters

cipHR

Employer branding isn't a new concept. If, as a business leader, you're still not making efforts to maintain a strong employer brand, then you're damaging your business. Take a quick look online, are your brand stories being shared by your employees on social media?

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Eight Employer Brand Essentials To Spice Up Candidate Experience

TalentCulture

Your Employer Brand Matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process. They’re not just looking at products and services, they’re looking at values as well. Brand R eally Matters.

Are old ways of treating employees coming back?

OmegaHR Solutions

According to Semuels: The assessment process begins with companies filling out an extensive questionnaire about how they are governed, how workers are paid and evaluated, what their mission is, what types of people (women, minorities) they employ, and what sustainability practices they have in place.

5 reasons business leaders can no longer hide from employer branding

cipHR

Improved sales and productivity, reduced turnover and recruitment costs and happy engaged employees all contribute to a compelling case for an investment, of both time and money, in employer branding. Recruitment costs are also reduced when a solid employer brand is present.

4 Tips for Employer Branding + Why It’s Essential

ViziRecruiter

Employer branding. At a base level, most of us understand the purpose of an employer brand, but we may not be convinced as to why we, as HR executives and managers, should have a stake in this for our own companies. Does your product or service cater to women?

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

exaqueo

In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity.

How to Build a Strong Employer Brand Image

Cronofy

There are many benefits to having a strong employer brand. 75% of job seekers say that an employer’s brand is a deciding factor when applying for a job. That’s 3 out of 4 qualified candidates that you could be missing out on because of a poor employer brand.

How Balsam Brands built a website to reflect their employer brand

CultureAmp

Jake Geller has been an employee at Balsam Brands for five years, or as he’d put it, five Christmases. Balsam Brands is a privately-held company based in Redwood City that designs and sells home décor products (including realistic artificial Christmas trees) directly to customers.

2014 HRPS Global Conference: Empower Your Talent with Purpose

Cielo HR Leader

At the 2014 HRPS Global Conference held in La Jolla, California, innovation and “purpose” were primary focuses. Today, retention and productivity, even employer brand and recruitment marketing hinge on employee engagement and purpose—defining purpose for every job, every function and every employee. The changing economy is rapidly altering how organizations view talent.

8 Employer Brand Essentials To Spice Up Candidate Experience

SAP Innovation

Your employer brand matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process. They’re not just looking at products and services, they’re looking at values as well. Brand really matters. Secret sauce.

Employer Brand And Candidate Experience: A Mighty Fine Line

SAP Innovation

What’s the difference between a great candidate experience and a deep, cohesive employer brand? The 2014 edition showed that 78.6 The equation, extrapolated: your brand influences talent acquisition. And that brand goes further back than one might assume.

Pharmageddon in MEA – People, as Important as Products

Cielo HR Leader

Our pre-event survey showed that more than 85% of organizations in the Pharmaceutical and Life Sciences industry, within MEA, recognize that their talent is as important as their products. In such a product-driven industry, this was BIG news.

Announcing the 2013 Achievers 50 Most Engaged Workplaces™ winners!

Achievers

This is a missed opportunity for employers because engagement is an effective tool to boost bottom-line results through alignment and increased productivity. Most importantly, it builds a competitive employer brand that attracts, retains, and inspires top performers.

Evolution of a company retreat: from product updates to breaking bread

Workable

I think the idea is mostly popularized with companies with a lot of remote employees who needed to meet with each other once or twice a year,” Nikos explains, noting that in the beginning, it was simply a product summit with all hands on deck every three to six months.

“Talent Management? Isn’t That for Hollywood?”

HR Daily Advisor

Most of HR is designed for long-term employment, he says, but the recession, coupled with the ages of employees, leads to a much more mobile workforce, and that’s a really critical issue for 2015. Copyright 2014 Deloitte Development LLC. Employment Branding.

Humanizing HR Technology

Achievers

Organizations are made up of people who require an emotional connection to each other, the workplace, and the brand. Guest post by Jeff Waldman, Founder & Social HR Strategist of Stratify and SocialHRCamp.

Employee Social Media: The Driving Force Of Your Employer Brand

SAP Innovation

The best employer brands exist because employees genuinely love them and want to talk about them. 67% of employers and recruiters said that the recruiting process was shorter and 51% said it was less expensive to recruit via referrals (Source: Jobvite). Employees of socially engaged companies are… ( Source: Altimeter & LinkedIn Relationship Economics 2014 ). The best employer brands all have one thing in common: A clearly defined culture.

Recommended Human Resources Conferences To Attend in 2015

Unbridled Talent

The sheer size (12,000 – 15,000 attendees) typically means there are numerous networking opportunities, the chance to visit and connect with vendors who provide every conceivable product or service in the industry, and a wide variety of speakers on topics ranging from compliance issues, to talent management, to personal growth, and strategic leadership. In 2014, I spoke at nine different state or regional SHRM-affiliated events , so I’m obviously a Fan.

5 Ways For Employees to Trust One Another

Effortless HR

Trust helps to boost productivity levels, enhances exceptional customer service, and provides a workplace where employees enjoy working. No one will know what to expect from one day to the next, and not only does this hinder trust, but it also lessens productivity. from employer or other employees will result in immediate termination. It can also boost productivity.

Is Your HR Strategy Ready for the Digital Natives?

Oracle HCM - Modern HR in the Cloud

If their future employers fail to cater to this addiction, the Digital Natives will take their energy, expertise and enthusiasm to one that will. (Or It will be up to their employers to provide – or allow – these consumer-grade experiences in the workplace.

Give the People What They Want!

Cielo HR Leader

In turn, job seekers, employees and customers have mind-numbing transparency into company culture, brand and quality of products/services. 3.) Has a relatable brand. Building a strong brand can include strategies as simple as supporting a worthy public cause.

How to Protect Your Brand with a Stand-Out Severance Package

RiseSmart

How to Protect Your Brand with a Stand-Out Severance Package The RiseSmart Team Wednesday, November 26, 2014. In our recently released 2014 Guide to Severance & Workforce Transition, we surveyed over 250 Human Resource professionals in the U.S.,

The Changing World of Benefits & Employee Retention in a Post- ACA Workplace

RiseSmart

The Changing World of Benefits & Employee Retention in a Post- ACA Workplace kprins Monday, November 17, 2014. Anyone is now able to get insurance, whether or not it is offered by his or her current employer.

5 reasons your careers page costs you candidates

Workable

Even companies with incredible employer brands like Google have to try harder than that to get the best applicants. Job ads are an opportunity to showcase your company culture — it’s free employer branding! It may sound obvious but your careers page is your shop window.

What’s a Talent Community?

Achievers

The final desired outcome is a rich community of top talent that loves and promotes the brand. The industry has this notion that employers hold all the power, and that simply offering an open position is all the effort needed to attract top talent. How in the world can this practice differentiate you from your competitors, promote brand awareness, and ultimately build strong relationships?

Case Study: Using Hackathons to Attract, Develop, and Engage Talent

UpstartHR

By 2014, the hackathon events were a standard practice within the company. Tangible results include one proof of concept that reduced processing time for a work process by an order of magnitude, greatly improving productivity.

Inside the Minds of Global CEOs

Cielo HR Leader

They’re decision-makers, leaders, the aspirational face of employer brand, and responsible for critical business decisions. Moreover, 39% of CEOs report being “very confident” in their ability to achieve revenue growth in 2014.

The Engineering Talent Gap

Cielo HR Leader

They develop new products and specify functional requirements; they design and test components, then evaluate a final design’s effectiveness, cost and reliability. 54% of surveyed employers say this talent shortage has a “medium or high” impact on their ability to meet clients’ needs.

5 Things I'm Looking Forward to At #HRTechEurope

Cielo HR Leader

The convergence of consumer and employer brands, business and talent analytics, as well as Cloud and mobile has changed the playing field.

The Unfortunate Rise of Nickel-and-Diming in the RPO Industry

Cielo HR Leader

In the 21st century—an age where products and services are being replicated and technology is rapidly advancing the way business is conducted— talent is the one true differentiator.

Poor Writing, Compromised Brand

Cielo HR Leader

Shoddy, mistake-filled writing can make your products— and, in turn, the expertise of your professionals —appear inept and inferior. In short, mistakes can significantly harm your employer brand.

Recommended Human Resources Conferences To Attend in 2015

Unbridled Talent

The sheer size (12,000 – 15,000 attendees) typically means there are numerous networking opportunities, the chance to visit and connect with vendors who provide every conceivable product or service in the industry, and a wide variety of speakers on topics ranging from compliance issues, to talent management, to personal growth, and strategic leadership. In 2014, I spoke at nine different state or regional SHRM-affiliated events , so I’m obviously a Fan.

The candidate as customer

HR Times

According to Bersin by Deloitte research, in 2014 companies took an average of 52 days to fill a position, compared to 48 days three years earlier. This leverage is making candidates more demanding of employers. The new dynamics of talent acquisition.

The candidate as customer

HR Times

According to Bersin by Deloitte research, in 2014 companies took an average of 52 days to fill a position, compared to 48 days three years earlier. This leverage is making candidates more demanding of employers. The new dynamics of talent acquisition.