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Announcing the 2013 Achievers 50 Most Engaged Workplaces™ winners!

Achievers

This is a missed opportunity for employers because engagement is an effective tool to boost bottom-line results through alignment and increased productivity. Most importantly, it builds a competitive employer brand that attracts, retains, and inspires top performers. Cisco – Services Platforms Group.

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A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

exaqueo

Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. As I tuned in for the summer tournament season, I couldn’t help but notice the difference between what I was seeing and what I was hearing. While that defense may be accurate, it’s decidedly not on brand.

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How to Build a Strong Employer Brand Image

Cronofy

There are many benefits to having a strong employer brand. 75% of job seekers say that an employer’s brand is a deciding factor when applying for a job. That’s 3 out of 4 qualified candidates that you could be missing out on because of a poor employer brand. Create a positive candidate experience.

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How can Direct Sourcing Significantly Reduce your Program Spend?

LiveHire

Direct Sourcing describes the process where a company leverages its employer brand and market leading technology to attract and engage a pipeline of qualified contractors. Talent is directly sourced and the employer brand is leveraged to attract the best talent using a candidate-centric experience. Quality fit is key.

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SparcStart Expands Integrated Video Marketing Platform

Sparcstart

With today’s release of the new video marketing capabilities, SparcStart leads the industry as the simple, secure and scalable platform to power employer branding and recruitment marketing video. Sparc won the Top HR Tech Product of the Year Award when it was introduced in 2014.

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HR Happy Hour #199: Employer Branding from the Inside Out

Trish McFarlane

Guest: Jason Seiden , CEO Brand Amper. Jason co-founded Brand Amper, an employer branding platform that builds brand equity quickly and sustainably by putting employees—the most trusted source of information about a company—at the center of brand creation. You can find him on Twitter, he’s @seiden.

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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

exaqueo

In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. The secret to a successful rebirth?