7 Employer branding metrics you should be using

Papirfly

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand.

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. What are you planning to do differently in 2017? For many employer brand leaders and practitioners, the answer is more of the same.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated HR

This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Reading Time: 5 minutes.

Making Company Culture More Than a Rah Rah Activity

HR Bartender

Culture drives branding, talent acquisition, decision-making , etc. In fact, my position about metrics and measurement has really evolved. And that’s true, HR does need to understand metrics, data, analytics, etc. Having a well-defined company culture is important.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The case for employer branding.

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. They focus on metrics simply because they have access to them, like the number of likes on a social post.

Employer Branding Activities With the Most Impact [List]

Blu Ivy Group

One of the best ways to do this is to create an employer brand strategy, with the right mix of targeted employer branding activities. What are the three most important employer branding activities? Don’t Forget About These Common Employer Branding Activities.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

How Cisco Reinvented Its Employer Brand with One Word: Trust

Linkedin Talent Blog

Ever since Cisco completely turned around our employer brand in six months , everyone wants our Talent Brand Team to spill the beans. Everyone loves a good makeover story, and Cisco's talent brand looks entirely different—from not to hot! We share metrics with them.

Who Wants to Be a Metric-Aire?

marenated HR

If you’ve been in HR for any amount of time, you know that people want to hear about metrics. Whether it’s a vendor telling you about their metric heavy dashboard, a VP of Talent Acquisitions spouting the metrics she watches, or a recruiting admin trying to make sense of the numbers his boss is throwing at him, metrics are a big part of the job. Are you an #HR genius but unsure about what part metrics play? Like marketing, recruiting has its own vanity metrics.

What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

6 Skills Every HR Technology Leader Must Develop Starting in 2017

Visier

Employers must take steps today to ensure HR technology leaders have the necessary skillsets to ensure success in a future where the speed and quality of decisions is what matters, and fact-based decision makers — including those in HR — are how you gain advantage.

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Event Recap: Key Takeaways from Elevate 2017

Hireology

Elevate 2017 , Hireology’s inaugural retail automotive human capital management summit, is officially a wrap. Whether you missed out on the event or were one of the dozens in attendance, see below for several key takeaways from the workshop-style speaking sessions at Elevate 2017.

Are your employees treated kindly?

ExactHire HR Trends

Then, instead of creating a new initiative with hundreds of planned activities, metrics, and supporting resources, simply ensure that your current activities align with and support the essence of employee engagement. Employee engagement has been a popular topic over the past few years.

The ROI of Onboarding

Everwise

Yet attention is not lavished on that crucial sub-one-year time frame: only 37% of employers extend onboarding activities past a month, tapering off to just 15% at six months. Human Resources Culture employee experience employer brand human resources offboarding onboarding workplace culture

? How HR can get over their love/hate relationship with metrics

Oracle HCM - Modern HR in the Cloud

HR leaders have a love/hate relationship with metrics. Let’s begin with the positive: metrics add structure to the way HR teams work and help guide their decision-making. Andy Campbell, HCM Strategy Director at Oracle.

Hire a Marketer for Your HR Department

TalentCulture

When you think about the fact that HR handles recruitment and, as part of that, is becoming more focused on managing the employer brand—hiring a marketer to join your HR team makes sense. And when it comes to branding, who better than a marketer to step in and take the lead?

Two Talent Metrics HR Should Know (and Why It’s Important)

ApplicantPro

As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand.

5 Ways to Promote More Gender Equity in the Workplace

Visier

In a world where employer brand and brand sentiment are increasingly interlinked, and corporate transparency in people practices is becoming the new golden rule, this decision could hurt the company. This article first appeared in HR Technologist on August 8, 2017.

Metrics Get You a Seat at the Table: Lightspeed Venture Partners' Luke Beseda

Entelo

Luke Beseda, talent partner at Lightspeed Venture Partners , joins Hiring on all Cylinders to talk with Rob and Amina about working with Lightspeed’s wide-ranging portfolio of companies, which includes consumer brands like Snapchat, Giphy, and Bonobos alongside enterprise firms such as Docker, PCH, and OrigamiLogic. The team also chatted about interesting insights from Lightspeed’s brand new Startup Talent Trends report, which you can access here.

Yello’s Top 10 Candidate Experience Posts of 2017

Yello

This round-up features Yello’s top 10 candidate experience articles, including creating a Gen Z recruitment strategy, measuring experience metrics, identifying the top causes of candidate drop-off and more. Your organization’s employer brand and future success is largely impacted by the hiring processes—from candidate discovery to post-interview measurement—used to recruit candidates. The post Yello’s Top 10 Candidate Experience Posts of 2017 appeared first on Yello.

The Best of ERE Spring 2017 Recruiting Conference

Entelo

April 20, 2017. April 19, 2017. April 20, 2017. The common warning about candidate experience goes a little something like this: if a candidate has a bad time, it will have negative ripples down the line in terms of your employer brand and in some cases, your actual consumer brand. April 20, 2017. April 20, 2017. April 20, 2017. recruiting conferences 2017

7 Things HR Pros Should Be Doing to Deliver a World-Class Employee Experience

The Tim Sackett Project

Understand the metrics and KPIs around world-class employee experience. Branding Brilliant Mind Business Candidate Experience Culture Development Employee Engagement Employment Brand Feedback Hiring Inclusion Leadership Learning Motivation SHRM The HR Rules Trench HR WellnessWebinar Alert! Tomorrow at Noon EST – it’s me and the 7 Things every HR Pro in the World should be doing to Deliver a World-Class Employee Experience. Want to join me?

6 Trends That Will Define HR in 2018

Reflektive

“There are a lot new beginnings for HR as what used to be called the “soft” stuff breaks down hardwired brands.” Company Brand and Culture. As we wrap up 2017, it’s impossible to ignore the series of news headlines regarding workplace harassment. Examples from major brands prove a healthy workplace environment is not just a “nice to have” — it can make or break a brand. ” Brand also matters for the skills gap.

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6 Fixes That Immediately Improve Your Hiring Process [Infographic]

TalentCulture

Attract more candidates by promoting your employer brand. As a central part of recruitment marketing, your employer brand is a reflection of your company’s culture, values, and mission. Show your recruiting value by using business-related metrics.

Getting it Right – Diversity & Inclusion at Work (Part 2)

Jeff Waldman

Not only do we need to broaden our minds to what diversity is, we need to employ the market in order to serve it. Does your organization understand how to accommodate specific employment needs of your employees? Real Business Measures and Metrics. Last but not least is metrics.

What Recruiters Can Learn From Marrying Pre- and Post-Applicant Data

Cornerstone On Demand

In a 2016 survey from The Work Place Group, 96 percent of respondents said source of hire is an important metric for making recruiting strategy decisions. Here's the issue: 60 percent of those people also rated the metric as less than 90 percent accurate. (If If I presented my annual strategy and budget based on metrics I had less than 90 percent confidence in, my boss would point to the door.)

7 Metrics That the Most Data-Savvy Recruiting Teams Are Tracking

Linkedin Talent Blog

This powerful data-driven recruiting approach requires you to shift from the traditional intuitive and past practice-based approach and start tracking metrics beyond the popular quality of hire and time to fill. Employer brand strength.

Turn Your HR Brand Into A Dream Come True: 5 Easy Steps

SuccessFactors

It is possible to create a dream culture by creating an employer image that resonates. A strong HR brand helps achieve this by reaching HR goals faster and more efficiently, thus attracting, motivating, and retaining employees. Developing an HR brand can be divided into five main steps.

To Succeed at Talent Acquisition, Go Beyond Your Applicant Tracking System

Visier

Because hiring the right people for the right role is so important, quality of hire stands out as a metric that organizations care deeply about. Talent acquisition is arguably the one HR area that provides the biggest advantage to a business.

Why Empathy Is Key To 21st-Century Business And Why You Should Care

SuccessFactors

You may have been conditioned to believe they are efficiency, productivity, and constant growth because those are the metrics most organizations focus on. We are so stuck in the mantras of our brand that we have forgotten that customer service is a real act that a business must create.

Employee Advocacy = Engaged Employees

SuccessFactors

Additionally, employee advocacy humanizes your brand. Show employees, directly, how their work is improving customer retention, profitability, or the metric that is most closely related to their position. This information is gold to the wise employer.