7 Employer branding metrics you should be using

Papirfly

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand.

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. What are you planning to do differently in 2017? For many employer brand leaders and practitioners, the answer is more of the same.

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The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

Making Company Culture More Than a Rah Rah Activity

HR Bartender

Culture drives branding, talent acquisition, decision-making , etc. In fact, my position about metrics and measurement has really evolved. And that’s true, HR does need to understand metrics, data, analytics, etc. Having a well-defined company culture is important.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The case for employer branding.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. They focus on metrics simply because they have access to them, like the number of likes on a social post.

Employer Branding Activities With the Most Impact [List]

Blu Ivy Group

One of the best ways to do this is to create an employer brand strategy, with the right mix of targeted employer branding activities. What are the three most important employer branding activities? Don’t Forget About These Common Employer Branding Activities.

Introduction to Recruiting Metrics FAQ

Workable

Recruitment metrics help you gauge the effectiveness of your recruitment process. Here are frequently asked questions and answers about recruiting metrics to help you understand recruiting data and use it to boost your hiring: Intro to Recruiting Metrics. More Recruiting Metrics.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

Candidate experience metrics FAQ

Workable

Here are frequently asked questions and answers on candidate experience metrics to help you create a welcoming hiring process for candidates and strengthen your employer brand: What is candidate experience? how they performed on a pre-employment test.)

How Cisco Reinvented Its Employer Brand with One Word: Trust

Linkedin Talent Blog

Ever since Cisco completely turned around our employer brand in six months , everyone wants our Talent Brand Team to spill the beans. Everyone loves a good makeover story, and Cisco's talent brand looks entirely different—from not to hot! We share metrics with them.

Job offer acceptance rate metrics FAQ

Workable

Job offer metrics help you measure the quality of your job offers and, by extension, your recruitment process. Here are frequently asked questions and answers on job offer metrics: What is the offer acceptance rate metric? What is the “Reasons Offers are Being Accepted” metric?

How to measure talent pipeline metrics

Workable

Talent pipeline metrics help you measure the effectiveness of your sourcing strategies in finding and engaging those candidates. Here’s a primer on five common talent pipeline metrics and how to calculate them: Source of hire. Track this metric per position and per hiring manager.

Who Wants to Be a Metric-Aire?

marenated HR

If you’ve been in HR for any amount of time, you know that people want to hear about metrics. Whether it’s a vendor telling you about their metric heavy dashboard, a VP of Talent Acquisitions spouting the metrics she watches, or a recruiting admin trying to make sense of the numbers his boss is throwing at him, metrics are a big part of the job. Are you an #HR genius but unsure about what part metrics play? Like marketing, recruiting has its own vanity metrics.

6 Skills Every HR Technology Leader Must Develop Starting in 2017

Visier

Employers must take steps today to ensure HR technology leaders have the necessary skillsets to ensure success in a future where the speed and quality of decisions is what matters, and fact-based decision makers — including those in HR — are how you gain advantage.

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What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

Event Recap: Key Takeaways from Elevate 2017

Hireology

Elevate 2017 , Hireology’s inaugural retail automotive human capital management summit, is officially a wrap. Whether you missed out on the event or were one of the dozens in attendance, see below for several key takeaways from the workshop-style speaking sessions at Elevate 2017.

Are your employees treated kindly?

ExactHire HR Trends

Then, instead of creating a new initiative with hundreds of planned activities, metrics, and supporting resources, simply ensure that your current activities align with and support the essence of employee engagement. Employee engagement has been a popular topic over the past few years.

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The ROI of Onboarding

Everwise

Yet attention is not lavished on that crucial sub-one-year time frame: only 37% of employers extend onboarding activities past a month, tapering off to just 15% at six months. Human Resources Culture employee experience employer brand human resources offboarding onboarding workplace culture

? How HR can get over their love/hate relationship with metrics

Oracle HCM - Modern HR in the Cloud

HR leaders have a love/hate relationship with metrics. Let’s begin with the positive: metrics add structure to the way HR teams work and help guide their decision-making. Andy Campbell, HCM Strategy Director at Oracle.

Hire a Marketer for Your HR Department

TalentCulture

When you think about the fact that HR handles recruitment and, as part of that, is becoming more focused on managing the employer brand—hiring a marketer to join your HR team makes sense. And when it comes to branding, who better than a marketer to step in and take the lead?

How to set up a candidate experience survey

Workable

Pitfalls, small or large, hurt your reputation, cost you great hires and damage your employer brand. Related : Frequently asked questions about candidate experience metrics. Even small changes can boost your employer brand.

How to create a great candidate experience

Workable

On the other hand, a bad candidate experience will make candidates lose respect for you, both as an employer and as a brand. This improves the efficiency of your entire hiring process and returns better time to hire and time to fill metrics. What is candidate experience?

4 Mistakes Most Employers Make That Hurt Employer Branding

Aberdeen HCM Essentials

Read : Employer Branding: What a Known Identity Can Do for Recruiting. The Boston Beer Company has turned their employer brand into a major marketing initiative, which has fueled its growth into what is now one of the biggest beer brands in the world.

Two Talent Metrics HR Should Know (and Why It’s Important)

ApplicantPro

As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand.

The key to building a talent pipeline? Care about your candidates

Workable

Maintain your employer brand. Caring about your candidates starts with caring about your employer brand. And a strong employer brand builds a healthy pipeline. You have to take your brand seriously. It can really hurt your brand.

5 Ways to Promote More Gender Equity in the Workplace

Visier

In a world where employer brand and brand sentiment are increasingly interlinked, and corporate transparency in people practices is becoming the new golden rule, this decision could hurt the company. This article first appeared in HR Technologist on August 8, 2017.

How to write the best job description ever: 6 tips for success

Workable

This is particularly important to candidates whose teams focus on metrics and results. Posting jobs HR Toolkit Tutorials Employer branding Job advertisingYou don’t need to be creative to write the best job ad ever. You just need to be clear and concise.

The problem with employee wellness programs

Workable

Eighty-one percent of large employers (with 200 or more workers) and 49 percent of small employers offer some type of wellness promotion programs. Here are some specific problems with wellness programs: They use faulty metrics to measure health.

6 Trends That Will Define HR in 2018

Reflektive

“There are a lot new beginnings for HR as what used to be called the “soft” stuff breaks down hardwired brands.” Company Brand and Culture. As we wrap up 2017, it’s impossible to ignore the series of news headlines regarding workplace harassment. Examples from major brands prove a healthy workplace environment is not just a “nice to have” — it can make or break a brand. ” Brand also matters for the skills gap.

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Yello’s Top 10 Candidate Experience Posts of 2017

Yello

This round-up features Yello’s top 10 candidate experience articles, including creating a Gen Z recruitment strategy, measuring experience metrics, identifying the top causes of candidate drop-off and more. Your organization’s employer brand and future success is largely impacted by the hiring processes—from candidate discovery to post-interview measurement—used to recruit candidates. The post Yello’s Top 10 Candidate Experience Posts of 2017 appeared first on Yello.

The Best of ERE Spring 2017 Recruiting Conference

Entelo

April 20, 2017. April 19, 2017. April 20, 2017. The common warning about candidate experience goes a little something like this: if a candidate has a bad time, it will have negative ripples down the line in terms of your employer brand and in some cases, your actual consumer brand. April 20, 2017. April 20, 2017. April 20, 2017. recruiting conferences 2017

Careers page 101: Everything HR managers and recruiters need to know to build an effective careers page

Workable

An effective careers page showcases your employer brand and entices candidates to apply to your open roles. Careers pages are effective sourcing and branding tools. VueNation (@VueNation) August 17, 2017. Use Workable to create your branded careers page.

Metrics Get You a Seat at the Table: Lightspeed Venture Partners' Luke Beseda

Entelo

Luke Beseda, talent partner at Lightspeed Venture Partners , joins Hiring on all Cylinders to talk with Rob and Amina about working with Lightspeed’s wide-ranging portfolio of companies, which includes consumer brands like Snapchat, Giphy, and Bonobos alongside enterprise firms such as Docker, PCH, and OrigamiLogic. The team also chatted about interesting insights from Lightspeed’s brand new Startup Talent Trends report, which you can access here.

Turn Your HR Brand Into A Dream Come True: 5 Easy Steps

SuccessFactors

It is possible to create a dream culture by creating an employer image that resonates. A strong HR brand helps achieve this by reaching HR goals faster and more efficiently, thus attracting, motivating, and retaining employees. Developing an HR brand can be divided into five main steps.