Your (Possibly) Forgotten Employer Brand Ambassadors


Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. Now, we want to share with you some additional insight and ideas for empowering yet another cohort of employer brand ambassadors.

12 Employer Brand Experts Tell Us Why They Love Their Jobs, #EBLove


After a few lackluster interviews, I soon found myself working as a recruiter at a staffing agency. And there I’ve stayed in recruiting, talent acquisition and, finally, employer branding for the past 17 years. However, over the course of the summer, I found myself drawn like a powerful magnet to the latest employer brand research, insight and conversations, and eventually to exaqueo. Employer branding isn’t just what I do.


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Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. The post Technology Is Part of Your Employment Brand – Friday Distraction appeared first on hr bartender. Business and Customers Employee Engagement Recruiting and Retention Technology and Social Media employee engagement Kronos technology(Editor’s Note: Today’s article is brought to you by our friends at Kronos , a leading provider of workforce management and human capital management cloud solutions.

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means employer brand comes first and jobs come second. It means we must utterly change the way we've gone about recruiting talent. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Career Site: Instead of only paying to attract talent on job boards, invest in a career site that can be your brand hub.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Event Recap: Key Takeaways from Elevate 2017


Elevate 2017 , Hireology’s inaugural retail automotive human capital management summit, is officially a wrap. Whether you missed out on the event or were one of the dozens in attendance, see below for several key takeaways from the workshop-style speaking sessions at Elevate 2017. Data from the 2017 Dealership Staffing study was presented by Isabelle Helms from Cox Automotive and found that dealers are facing declines in gross margin and this will likely continue.

Corporate Social Good Reaches Beyond Employer Brand


This article is part of a series on the strategic impact corporate social good and social responsibility has on employers. Workology is the art and science of work, HR and recruitment. HR corporate social good corporate social responsibility employer brand employer branding employment branding social goodSubscribe to our RSS feed to catch the next series installment. Most people. Join the resource revolution.

Your Employer Brand Playbook: 2017


Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. What are you planning to do differently in 2017? For many employer brand leaders and practitioners, the answer is more of the same.

How to Create Your Employer Brand Recipe


In today’s world of work, every business needs a compelling employer brand. A great employer brand is an organization’s gateway to top talent. Whether it’s a small local business with a big future or a Fortune 500 company with a massive global footprint, an employer brand helps an organization define who they are, their values, and what they can offer to prospective candidates. Culture Drives Employer Brand.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is employer branding?

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

Companies Need Jobs, Employees and Scheduling – Friday Distraction

HR Bartender

Recruiting : Once the company has designed jobs that people want, they must create a strategy to make those job openings known. HR and talent acquisition will want to work with the rest of the organization to define the company’s employment brand and candidate experience. Business and Customers Recruiting and Retention Strategy and Planning Technology and Social Media Kronos technology

Kronos 243

Presenting Your Employer Branding Budget to the C-Suite


As LinkedIn's Global Talent Trends 2017 study revealed, employer branding tops recruiters' wish lists. 80% of leaders agreed that employer brand has a significant impact on their ability to attract top talent. However, the study also found that compared to last year, recruiting budgets will stay flat. Employer Branding53% said it would be their top priority of money weren't an issue.

Protecting Your Employer Brand in a Digital Age


Previously, building and maintaining an employer brand was handled through press releases and public communications. However, recent advances in technology have made protecting an employer brand much more complicated, giving power and voices to anyone at any time. This shift in employer brand control has taken the power from the organizations themselves, forcing executives to rethink how their strategy.

How Strong Employer Branding Makes Recruiting Easier


Once you ask yourself these questions, you’re on your way to figuring out your employer brand. Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. The biggest mistake companies make when it comes to their employer brand is that they're not authentic enough. Tuning Up Your Employer Brand.

Employment Branding, Recruiting and Shaunda Zilich

Laurie Ruettimann

I have a brand new article over at ERE about my friend Shaunda Zilich. She’s the global employment brand leader at GE. The post Employment Branding, Recruiting and Shaunda Zilich appeared first on Laurie Ruettimann. You may not know her name, but you’ve seen her work. Head on over there and check it out !

Data: The Most Important Part of the Employer Brand


The race for creating and cultivating the best employer brand is in full effect. Workology is the art and science of work, HR and recruitment. HR analytics data employer brandSnapchat, Instagram, Facebook, Twitter, LinkedIn, oh my! Content has long been regarded as king and while that is. Join the resource revolution.

How to Effectively Tell Your Employer Brand Story


As competition for top talent continues to heat up, here’s a recruitment strategy worth embracing—tapping into your company’s biggest assets, your employees. They’re “ the living, breathing embodiment of what you stand for as an employer ,” writes Adam Glassman, a recruitment strategies manager. What they say about your corporate brand on social media and online job sites matters. Employee happiness and employer branding work hand in hand.

Don’t Forget about Employer Branding

HR Daily Advisor

HR professionals consistently name recruiting top talent and retaining valued employees among their toughest challenges. Developing a strategy to meet those challenges may entail a number of elements, but establishing and communicating the employer’s “brand” should never be overlooked. Since the talent marketplace is highly competitive, employers who want to recruit the very best must be well-known not only for their product but also as an exceptional place to work.

4 Ways Artificial Intelligence Can Boost Your Employer Brand


A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building. Personalizing Recruitment.

When to hire a recruiting agency


Recruitment agencies save your company time and effort by sourcing and shortlisting candidates for your open roles. Why you should use a recruitment agency: There are many benefits of using a recruitment agency, especially when you: Have short-term hiring needs. A recruiting firm finds employees fast, since they have a network of candidates with whom they have built relationships. Some companies may see agencies as a substitute for internal recruiters.

4 Essential Steps to Creating an Employer Brand


There’s no denying that an employer brand is crucial when it comes to attracting and retaining talent. The question is, Workology is the art and science of work, HR and recruitment. HR branding employer brand leadership team buildingThe secret is out. I know that, you know that, the world seems to know that. Join the resource revolution.

Your Employer Brand Is Missing One Key Element — Your Employees

Spark Hire

A strong employer brand delivers value throughout the entire hiring process: from attracting the right talent, which makes candidate sourcing easy, to representing your company accurately during the interview process. But how do you bring your employer brand to the next level? We spoke to Lauryn Sargent and Mollie Delp to learn about the best tool to improve your employer brand — your employees.

Employer Branding Ideas- How Do Facebook and HubSpot Attract Talent


Employer Branding ideas are essential for building a strong and attractive employer brand. Since many companies have started investing more in their employer branding strategies, I decided write about some real-life employer branding ideas and strategies. Companies like HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Recruitment Marketing

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

Employee Advocacy and the Value Add to Your Employer Brand


Workology is the art and science of work, HR and recruitment. HR employee advocacy employer brand trainingThe best content comes from within. Whether you’re posting about a job or sharing a team moment from the office, your content is only as successful as your employee advocacy strategy. One of the. Join the resource revolution.

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

Six top tips to creating a better employer branding strategy


It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. In a recent Linked in survey "72% of recruiting leaders worldwide agreed that employer brand had a significant impact on hiring." One of the key questions when creating your employer branding strategy is “what appeals to potential employees who are considering working for my organisation?” Represent your brand effectively.

7 Employer Branding Strategy Tips

NextWave Hire

Employer branding is an important aspect of any talent acquisition team’s efforts to attract candidates and drive inbound recruiting. However, many companies still struggle to develop a strategy for their talent brand that is robust, but still executable. Social Media is your Friend: Social media is an amazing distribution vehicle for your employer branding content. This is a key aspect of your employer branding strategy.

6 Recruiting Activities That Will Help Companies Hire Top Talent

HR Bartender

According to the December 2017 jobs report, U.S. Really low unemployment means that recruiting is tougher. There’s lots of talk about recruiters needing to get creative when it comes to developing staffing strategies and sourcing talent. Here are some of the most popular recruiting posts on HR Bartender. I think they represent key activities that recruiting teams need to have in order to find the best talent. The 10 Skills Every Recruiter Should Have.

Netflix for HR: The Fyre Festival Documentary & Your Employment Brand.

The HR Capitalist

This documentary is a primer on two things: 1-- How to market and get buzz - which has implications for your employment and cultural brand at your company. Let's start with the following description of the Fyre Festival from WikiPedia: The Fyre Festival was a music festival scheduled to take place on the Bahamian island of Great Exuma over two weekends in April and May 2017. Branding in HR Communications Recruiting

How Community Involvement Reinforces Your Employer Brand


What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. That’s how committed organizations retain their best talent and attract promising recruits. One example is the clothing brand Patagonia.

The Core of Employment Branding & Recruitment Marketing

The Tim Sackett Project

I’m almost done and finishing up the chapter on Employment Branding and Recruitment Marketing. There was basically one theme for each function, employment branding, and recruitment marketing: Employment Branding at its core is your organization just telling your stories to candidates. . Recruitment Marketing at its core is ensuring your stories get in front of candidates in a way and time they would like to consume those stories. .

9 Winning Employer Brand Marketing Strategies


Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. Recruiting Microsites. In 2017 we wrote a blog post on how to build a killer talent community. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Employer Review Sites.

Recruiting costs FAQ: Budget and cost per hire


Here are frequently asked questions and answers about recruiting costs to help you plan your budget, monitor your cost per hire and optimize your spending: What is cost per hire? What should be included in recruiting costs? What’s a good benchmark for recruiting costs? What should be included in a recruiting budget? How do I calculate my recruiting budget? What’s a good benchmark for a recruiting budget? What should be included in recruiting costs?