The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023
Lusha
MARCH 13, 2023
In a survey published in 2020 , Attest explored answers to that question. Want a quick lesson on how to make this important metric work for you? Don’t be fooled by the word conversion You may have noticed we used the words “lead,” “qualified prospects,” and “sales” when referring to a conversion. Keep reading. B2B services 2.7%
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