Resources

Measuring the Business Impact of Your Internal Communication Program

By measuring internal communication using the organization’s strategic business goals, internal communication teams can demonstrate the powerful value they add in helping to move a company forward.

25 Employee Engagement and Retention Ideas and Activities

In this eBook, you’ll find 25 practical ideas to help you increase employee engagement in the workplace and drive productivity.

A Guide to Improve Employee Engagement

This eBook discusses employee engagement and provides a guide to help implement the right strategies to improve employee engagement.

COVID-19 Return to Workplace Guide: Reopening Facilities Following a Pandemic

Download the Gallagher Better WorksSM Insights COVID-19 report for information, new survey results and resources to help you recognize opportunities, minimize risk and confidently navigate the challenging road ahead.

Workplace Mask Policy & Return to Work Templates

Paycor’s comprehensive checklist and customizable letters will help you re-start your business and welcome your team back to a new normal. After suddenly ramping things down and in many cases furloughing or laying off workers, many businesses across the country are now faced with an equally daunting task: opening back up. From employee safety to compliance and regulations, there’s a lot to think about.

The Time-Saving Power of Intent Data for Sales

ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

Best Practices for Marketing Database Cleanse

ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations. Database Audits. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

ABCs of Data Normalization for B2B Marketers

ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

The 2019 Technographic Data Report for B2B Sales Organizations

ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How ZoomInfo Enhances Your Database Management Strategy

ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

How ZoomInfo Enhances Your ABM Strategy

ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.

Data-Driven Marketing 101

ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

Best Practices for Accelerating the Sales Process

ZoomInfo

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

9 Ways to Manage Costs and Prepare for Future Growth

SMB leaders are working day and night to navigate the COVID-19 crisis. Successfully managing it requires the CFO and HR leader to make complex decisions quickly, without rushing into an uncoordinated response. Foremost among these decisions will be cost containment. The way organizations manage costs now will determine how well they perform during and after COVID-19.

Emerging Regulations in the Age of AI

New legislation regulating data use and privacy is on the horizon in many parts of the world and could have ramifications for companies leveraging AI in talent assessment and selection. Waiting until laws regarding AI are crystallized in the legal system will slow down your growth — and your future-readiness. Although we don’t know exactly what data privacy laws will look like in the future, we do understand the principles behind them.

Scaling the Digitally-Ready Workforce

The digital future will require a new set of skills, behaviors, and ways of working, but most organizations have not defined the critical competencies needed to compete in an age of disruption and do not have a process in place to assess digital readiness in their own people, a new Aon study finds. For HR leaders, the continuous state of disruption requires a new, more flexible approach to workforce planning and development.

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

As a recruiter, staffing candidates correctly is a critical element of the process. Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.