Are you a staffing agency using texting, but are unsure how well this method of communication works for your firm?
Over 60% of businesses that text can’t measure the effectiveness of their texting efforts.
We’re here to help!
This guide will show you key metrics to track and how to track them effectively.
Start improving your texting strategy and prove the value of texting to your Recruiters.
5 Texting Key Performance Indicators to Measure Success
“What gets measured, gets managed.” It’s true, and the same goes for your business texting strategy. Here are the 5 key performance indicators (KPIs) our customers consistently highlight as improved through text messaging:
- Faster Task Completion: Track how quickly tasks are completed through texting compared to traditional methods like calls or emails. This helps showcase the efficiency boost texting can bring.
- Higher Response Rates: Monitor the percentage of people who take action (reply, click a link, etc.) after receiving your texts. This demonstrates the increased engagement texting drives.
- Direct Revenue Contribution: Track the amount of sales or service revenue directly attributable to text interactions. This shows the tangible financial benefit of text messaging.
- Improved Appointment Management: Measure the increase in appointments booked and kept when using text reminders or confirmations. This highlights the positive impact on appointment scheduling.
- Reduced Team Stress: Gauge your team’s overall well-being by tracking their perception of work-day stress. Improved efficiency and communication through texting can lead to a happier, less stressed workforce.
By tracking and sharing these meaningful metrics, you can not only improve your texting strategy, but also demonstrate its value to your team, fostering buy-in and enthusiasm.
Prioritize Your Focus: Choosing the Right KPIs
While all the mentioned KPIs are valuable, focusing on one or two at a time will significantly improve your results compared to juggling them all simultaneously.
Here’s why:
- Clear Goals: Focusing on specific KPIs allows your team to rally around well-defined goals. This fosters transparency and understanding of how their individual efforts contribute to the overall success of the texting strategy.
- Increased Engagement: When employees see the “why” behind their actions and how they connect to measurable results, their engagement and effectiveness naturally increase. They take ownership and are more invested in making the strategy succeed.
Choosing KPIs specific to your staffing agency
- Identify your biggest challenge or desired outcome: Is it boosting efficiency, increasing engagement, or driving sales?
- Select the KPI that most aligns with your chosen goal.
- Track and monitor progress: Use a simple spreadsheet or leverage reporting features within your texting platform.
By prioritizing and diligently tracking relevant KPIs, you can optimize your texting strategy, keep the team motivated, and demonstrate the tangible value of text messaging to all stakeholders.
Effortless Tracking: Let Text Request Be Your Reporting Partner
Save time and resources by leveraging Text Request’s built-in reporting features to track your chosen KPIs:
- Usage Report (Time & Stress Saved):
- Track the number of text messages sent and their delivery rates over specific periods.
- Compare this data to traditional communication methods (calls, emails) to demonstrate the time and stress saved by using text messaging.
- Message Tags (Responses & Appointments Kept):
- Utilize message tags for categorizing and organizing individual texts.
- Track responses, new leads, appointments, or other relevant categories for easy analysis of engagement and appointment adherence.
- Keyword Reports (Revenue Earned):
- Implement custom keywords that customers can text to trigger specific actions, like appointments, information requests, or initiating conversations.
- Generate keyword reports to track the usage of these keywords and measure their direct contribution to increased sales or service bookings.
Beyond these examples, Text Request offers various reporting options. Each report can be easily customized with specific time frames and downloaded as a spreadsheet for seamless presentation and sharing with your team. By utilizing these automated reporting tools, you can effortlessly track your texting KPIs, gain valuable insights, and demonstrate the impact of your strategy to the entire team.
Integrated with COATS Staffing Software, Text Request is the business texting platform built to ignite customer engagement. Text Request is built to scale with you, whether you need to handle a few conversations by one person, millions of messages sent by thousands of employees, or specialized applications built using our API.
Contact COATS Staffing Software or Text Request to book your VIP TOUR and have your questions answered by one of our experts.