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Business as Usual is Gone: Employer Brand in the Time of COVID-19

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A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19

Amid Coronavirus Fears, How to Support New Remote Workers

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Here at exaqueo, we have been a fully-remote team since 2011 and some of our team members have been remote for decades. Getting comfortable with working from home and shifting to this kind-of-policy isn’t a quick change. It requires thought and purpose, even if the decision has to be made quickly

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Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role

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We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture

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This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset

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COVID-19 Return to Workplace Guide: Reopening Facilities Following a Pandemic

Download the Gallagher Better WorksSM Insights COVID-19 report for information, new survey results and resources to help you recognize opportunities, minimize risk and confidently navigate the challenging road ahead.

Surviving a Career Crisis: Lessons from the Trenches

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The CEO of FORNASH, a fashion accessory company, Stephanie Fornash's business has all but dried up right now. When I checked in to see how she was faring, turns out she's helping with the crisis. When you've already had your career obliterated by the economy before, you have some great advice

Meet Our Team: The Brains and Inner Beauty of exaqueo

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Buns and bees aside, when I started working at exaqueo, I knew it was something special. Three years later and I want the world to know just how amazing this team is. A former colleague once called #teamexaqueo the “hardest working team in HR

Planning and Communicating Effectively When Working From Home

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Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others

7 Ways to Accelerate Hiring Efforts During #COVID19

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COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members

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Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19

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Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out.

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Get a Better Handle on Your Remote Workforce

During these uncertain times, more employees are working remotely than ever before. Form I-9 completion for remote employees can be particularly challenging for HR teams. Download this eBook from Equifax Workforce Solutions to help navigate offsite Form I-9 compliance.

TikTok Ya Don’t (or do) Stop

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We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent

Work, Life, and Shared PTO: The Whole Self at exaqueo

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When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.

Developing a Candidate Experience Strategy and Understanding for the Future

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In partnership with industry leaders at the Talent Board, CareerXRoads, and others, exaqueo has stewarded the development of a candidate experience model for the future. It includes a full employment lifecycle and strategy map for candidate experience with a measurement methodology anyone can use

Future Outlook: 2020 Employer Brand Predictions and Trends

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“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Make Your Employer Brand Weird

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We’re failing at hiring because we’re catering to the masses

Montage International: Three Pillars to Stay Connected

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Like many in the industry, our client Montage International, a luxury hotel management company, has been severely impacted during these times.This environment for hospitality is challenging to say the least

Best Gifts For the Work From Home Set

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At exaqueo, our team is 100% remote and 150% productive (just ask our clients). So when a friend of ours asked for gift suggestions for a work from home family member, our team put together our Oprah-inspired list. At the very least, will someone send this post to our spouses and families

3 Big Ideas to Start Improving Your Candidate Experience #CandEx

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Every organization should have a true understanding of the candidate experience journey from the candidate's perspective, and a strategic plan to bring the best experience to life

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How to Keep Employees Engaged and Connected in the New Normal of Remote Working

Speaker: Elena Valentine, CEO, Skill Scout

The way we conduct work has completely changed. Before the pandemic, remote working or a few work from home days were allowed for certain employees. Now, remote working is our new normal. We have had to align our business to make sure that our employees are productive and have the necessary resources to succeed. But, did we make sure that they still feel connected with the rest of their team? Join Elena Valentine, CEO of Skill Scout, to learn how to make employee engagement a top priority even when everyone is working remotely.

What an Interesting Place to Find an Employee Video

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Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher.

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In Employer Branding, Words Matter.

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"I like good strong words that mean something." Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.”

Welcome Erin DeGroot to #teamexaqueo!

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing. This month, we’re thrilled to welcome another new team member to #teamexaqueo !

Welcome April Sherman to #Teamexaqueo

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2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Renovating a Home Is like Building an Employer Brand

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From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand

Alignment and Employer Brand: Why it Matters to Candidates and Employees

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Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values

Welcome Adrienne Betenbaugh to #Teamexaqueo!

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Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.

Should Your Employer Brand Be Authentic or Aspirational?

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100% Remote Onboarding: Group Demonstration

Speaker: David Secunda, CEO, WorkBright

Join WorkBright on Thursday, June 24th to get a first hand look at how a 100% remote onboarding process works using their system. They'll cover a few of the new COVID-19 related legislation changes and how they can be easily facilitated with their platform.

Welcome Jennifer Wienke to #Teamexaqueo!

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January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!

The LIST: What’s Inspiring Us Right Now

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Time for another LIST! Here at exaqueo, we are always looking for ways to be inspired. We’ve pulled together a list of what we’re reading (or listening to) now and hope you’ll find inspiration as well.

5 Meaningful Ways to Launch a New Employer Brand

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Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

3 Things Employer Brand Should Do with Big News

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Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news

Building a Resilient Workforce: Employee Engagement and Communication are Key

When employees are engaged and empowered, an organization is better positioned to adapt to market conditions, crises, and complex problems. Find out how to prepare your workforce to better overcome challenges with this free eBook.