13 Winning Employee Testimonial Examples To Inspire You

Employee testimonials offer a genuine insight into a company’s culture and growth opportunities. They attract top talent by showcasing real-life success stories and inspiring potential candidates with authentic narratives of achievement and support.

Written by Shani Jay, Neelie Verlinden
Reviewed by Paula Garcia
10 minutes read

Employee testimonials give job seekers a look behind the scenes. As such, they can be essential in convincing candidates that your organization is where they want to work.

In this article, we share a selection of thirteen winning employee testimonial examples and why they work. Hopefully, they will inspire you to create fresh, compelling content for your company’s career pages or social media accounts.

Contents
What is an employee testimonial?
Why are employee testimonials important?
13 great employee testimonial examples
1. SelectBlinds
2. Electronic Arts (EA)
3. Nike
4. TIDE Services
5. Tecta America
6. Figma
7. Procter & Gamble (P&G)
8. ALDI
9. Premier Packaging
10. Capgemini
11. Odetta
12. Ultradent Products, Inc.
13. Cisco
Employee testimonial questions to ask


What is an employee testimonial? 

An employee testimonial is a piece of content that shares your employees’ thoughts and opinions about what it’s like to work for your organization. 

Often, employees explain what they like about their job or company, what a typical day looks like, and how they’ve developed professionally and personally during their employment. They may also suggest why other people should work there or why they might want to.

Organizations can share employee testimonials in many forms: 

  • Videos
  • Photos and quotes
  • Text or podcast interviews
  • Articles or blog posts 
  • Social media posts 
  • Social media takeovers.

Candidates who are interested in joining your company will likely search for employee testimonials. What do the people currently working for your organization say? These candidates are not just looking for a job – they want to know what it is really like to work at your company.

When done well, an employee testimonial can be crucial in convincing candidates to join your organization and show them why they’ll love it there.  

Why are employee testimonials important?

Let’s have a look at some of the reasons why employee testimonials matter:

  • They give candidates an actual behind-the-scenes look: Employee testimonials provide authentic insights into the company culture, work environment, and employee satisfaction, which can influence prospective candidates’ decisions to apply.
  • Employee testimonials give candidates a trustworthy endorsement: The best advertising for your product or service is often word of mouth. Prospective employees are more likely to trust the firsthand experiences shared by their potential future colleagues over corporate advertising or promotional content.
  • They improve your recruitment efforts: By providing a realistic view of what it’s like to work at the company, testimonials can attract candidates who feel a strong alignment with the company’s values and work culture. This improves the quality of applicants and helps recruit individuals who are more likely to stay with the company long-term.
  • Asking employees to give a testimonial boosts engagement: Asking employees to share their experiences can make them feel valued and heard. This can increase employee engagement and loyalty, as they see their employer taking pride in their stories and contributions.
  • They provide insights for continuous improvement: Testimonials can also offer insights into what employees value most about their workplace, which can help management identify strengths and areas for improvement. 
5 reasons why employee testimonials are crucial for businesses.

13 great employee testimonial examples

In this section, we’ve compiled some of the best employee testimonial examples we’ve found across different industries and in various formats. We have listed them in no particular order. Each of them is great in its own way. Use these as inspiration to create employee testimonials for your organization and elevate your recruitment marketing efforts.

1. SelectBlinds

Format: TikTok video

SelectBlinds is a company specializing in custom blinds, shades, drapes, and shutters online. On their TikTok page, they have an employee testimonial series where they go behind the scenes to get the inside scoop on what it is like to work at SelectBlinds.

What we love about this example

The video starts with a behind-the-scenes joke made by the employee who is being interviewed, fittingly followed by the title of the series ‘Keeping it Light.’ 

Viewers get all the information they need about the employee (her name, role, how long she’s been at the company, etc.) in the first few seconds of the video.

The questions are straightforward (what inspires you, why people should want to work here, what advice would you give your younger self), but the answers are honest and almost moving. 

Overall, this employee testimonial does precisely what it intends to do: give people an inside scoop on working at SelectBlinds while keeping things light.

   

@selectblinds

Meet Savanna in our #employeetestimonial series where we go behind the scenes to get the inside scoop on what it’s like to work at Select Blinds! ♬ original sound – selectblinds

2. Electronic Arts (EA)

Format: YouTube video

Electronic Arts is a leading publisher of games on Console, PC, and Mobile.

What we love about this example

In this video, EA team members share invaluable insights and advice for new and prospective employees considering a career with the company.

Each participant shares their unique perspective, offering personal advice on what skills someone should have to succeed at the company. The result is an engaging, realistic picture of what future employees can expect when working for EA.

3. Nike

Format: Montage video and employee journeys

What we love about this example

Nike has done what it does best. The company created a short, inspiring montage video of employees and moments at Nike, set to a moving piece of background music. It echoes the powerful adverts it continues to create year after year for its products.

In the video, a selection of employees share how they joined the company and why they felt called to. This is combined with snapshots of life behind the scenes at Nike and inspiring words to draw candidates to their mission. What makes it so effective is that it fits seamlessly with Nike’s values:

  • Innovation
  • Being the best you can be
  • Believing that sport can move the world forward.

After watching the video, you can’t help but want to be a part of their culture – this is a sign of a successful employee testimonial.

Nike's employee testimonial example in their careers page.
Life at Nike.

4. TIDE Services

Format: LinkedIn post in combination with a written interview

TIDE’s brands and commercial activities are centered around three core markets: Property conveyancing, residential insurance, and the provision of web-hosted information solutions for utilities.

What we love about this example

TIDE is one of the few companies that regularly shares employee testimonials on the most extensive professional social media network out there (LinkedIn). 

They combine a simple, clean-looking post, including a picture of the employee and a quote, with a longer, written interview that’s also published on LinkedIn. 

The interview tells people, among other things, what a day in this employee’s life looks like and what they enjoy most about working at TIDE. Using LinkedIn for employee testimonials like TIDE does (i.e., a post plus an article) is clever and makes sense.

TIDE'S employee testimonial on a LinkedIn post.
Link to the written interview.

HR tip

When you ask employees for a testimonial, remember to ask them what format they prefer; some people may want to shoot a short video with their phone, while others may want to write a social media post or blog.

5. Tecta America 

Format: TikTok video 

Tecta America is the number one commercial roofing company in the U.S.

What we love about this example

Tecta America’s video shows a split-screen. The upper half takes viewers on a day in the life of the employee giving his testimonial. The bottom half shows a picture of the featured employee.

The fact that people get an impression of what this employee’s work looks like daily, narrated in his own words, adds a nice and realistic touch to the testimonial.

@tectaamericacorp

We talked with Tecta America Fruitland’s Service Manager Zach Hastings about his journey in roofing with Tecta and what makes working in the trades special. If you are looking for a new career, visit bit.ly/TectaCareers to find your next opportunity. #commercialroofing #employeespotlight #testimonial #roofer #maryland #servicemanager #service #trabajosihay #construcción #construction #sehablaespañol #roofing #roofrepair #fruitland #constructionlife #tradesman #trades ♬ original sound – Tecta America Corp

6. Figma

Format: YouTube video 

Figma is a collaborative design tool for creating, sharing, and testing designs for websites, mobile apps, and other digital products and experiences.

What we love about this example 

This video is an excellent example of showing people what it’s like to work at a fully remote company (the video was made in 2020 when everyone at Figma was, like so many others, working remotely).

Viewers are being taken on a virtual tour worldwide, seeing many different faces and hearing from people in different roles about their experiences working at Figma. You really feel like you’re part of the team and have joined one of their team calls.

7. Procter & Gamble (P&G)

Format: Blog article

Procter & Gamble (P&G) is a manufacturer and marketer of fast-moving consumer goods.

What we love about this example

P&G is a global company, which is reinforced by the variety of employee testimonials shared by employees working in many different countries, including the U.S., Brazil, Italy, and Canada. This shows candidates there’s an opportunity to potentially travel or relocate if they desire to, which will likely help attract the kind of people P&G seeks.

The testimonials (P&G + Me’ Stories) are engaging, highlighting the company’s focus on fostering an environment where personal growth, inclusivity, and professional development are paramount. You walk away with a great sense of what you can expect from P&G and the different opportunities available to you.

An employee testimonial example from Procter & Gamble.
An employee testimonial example from Procter & Gamble.

HR tip

Don’t overcomplicate things. Employees can simply record a 1-minute video testimonial with their phones and then share it with HR to be posted online. A few practical tips on filming with a smartphone are enough to get (most) people started.

8. ALDI

Format: Short videos on the company’s careers page

ALDI is a German multinational family-owned discount supermarket chain.

What we love about this example

In each testimonial, ALDI prospects a variety of employees from different positions, addressing common questions that prospective candidates might have, such as ‘As a former ALDI intern, what advice would you give to future or aspiring interns?’ or ‘How has ALDI supported your growth within the company?’ This gives viewers a clear picture of the diverse roles available at ALDI, the possibilities for growth, and the company’s commitment to its employees’s wellbeing.

9. Premier Packaging

Format: TikTok video

Premier is a one-stop packaging company, both a packaging manufacturer and a packaging distributor. 

What we love about this example

Premier has combined several mini-employee testimonials in one short video. This works well because viewers get to ‘meet’ various employees, glimpse what their roles look like in practice, and hear what they have to say about working at Premier.

@premierpackaging

Check out a few employee testimonials about why they chose to join the Premier family. ❤️ #hiring #fyp #work #testimonials #packaging #manufacturing ♬ original sound – PremierPackaging

10. Capgemini

Format: A combination of short videos and text interviews.

Capgemini is a global leader in consulting, technology services, and digital transformation.

What we love about this example

Capgemini’s careers page offers abundant employee testimonials from employees across the company. These are presented as short videos and key text excerpts in a question-and-answer format.

This combination of formats is effective. It allows candidates to skim-read if they want to or stay and watch the videos if they have more time. The employees were asked specific questions, which enabled them to share detailed moments and experiences from their employee history at the company. This helps candidates get a clear picture of what it might be like working here.

There’s also a diverse range of employee testimonials showcased, which aligns with Capgemini’s diversity & inclusion commitment.

An employee testimonial video from a Capgemini's worker.
An employee testimonial in a text interview format from a Capgemini's worker.

HR tip

The key to employee testimonials is to keep it real. Real people, real perspectives, real images. Videos are best suited to capture this realness.   

11. Odetta

Format: Instagram post

Odetta is a tech-enabled business process outsourcing firm for startups specializing in hard-to-automate tasks. The company connects highly educated yet underemployed women to tech startups to perform workflows in teams in a fully managed capacity.

What we love about this example

Odetta has opted for an employee testimonial in the form of a short slide share on Instagram:

  • The first image immediately captures people’s attention. It makes it clear what to expect next.
  • The second slide says, ‘Here’s what this employee finds unique about the Odetta workplace.’
  • The three remaining slides highlight one thing this employee finds unique, followed by a short explanation by her.

The concept is simple yet effective and original.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Odetta, Inc. (@odettainc)

12. Ultradent Products, Inc. 

Format: YouTube video

Ultradent is a leading developer of high-tech dental materials, devices, and instruments worldwide.

What we love about this example

Ultradent chose to ask various employees only one question: What keeps you coming to work? With the answers that people gave, they created a testimonial video.

The beauty of this employee testimonial lies in its simplicity. One question gets many different answers, while some elements come back a couple of times. The result is an engaging, realistic picture of why people from different backgrounds and ages work at Ultradent.

13. Cisco

Format: Blog article 

Cisco is an American multinational digital communications technology conglomerate headquartered in San Jose, California.  

What we love about this example

Employee testimonials come in various forms, and this one from Cisco is an excellent example of that. One of the company’s female employees shares her story of becoming a mom and how Cisco’s fertility benefits played an important role in this and in her choice to work for them.

This testimonial differs from the other employee testimonial examples we’ve seen because it tells a highly personal story and highlights a totally different perspective of an employee’s values in a company.

An employee testimonial from a Cisco worker in a blog article format.
Link to blog post.

Employee testimonial questions to ask

Popular topics to cover in your employee testimonials include people’s journey within the organization, why they chose to work for you, their favorite benefits, career growth opportunities, and their personal background. 

Here’s a sample of employee testimonial questions you can ask that will make for engaging content:

  • What’s your name, how long have you been working here, and what’s your role?
  • What keeps you coming to work?
  • What word would your team use to describe you?
  • What’s your previous working experience?
  • What professional advice would you give to your younger self?
  • Why did you decide to join ?
  • What’s the biggest risk that you’ve taken in your career?
  • What inspires you?
  • What do you tell yourself when you wake up in the morning?
  • Why should someone want to work at [company name]?

Key takeaways 

  • Employee testimonials can contribute significantly to a candidate’s decision to join your company.
  • As we’ve seen in the employee testimonials examples featured in this article, the most important thing to remember when creating a testimonial is to let employees share their thoughts and opinions honestly.
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Shani Jay

Shani Jay is an author & internationally published writer who has spent the past 5 years writing about HR. Shani has previously written for multiple publications, including HuffPost.

Neelie Verlinden

Neelie Verlinden is a digital content creator at AIHR. She’s an expert on all things digital in HR and has written hundreds of articles on innovative HR practices. In addition to her writing, Neelie is also a speaker and an instructor on several popular HR certificate programs.

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