Who Really Cares About Employer Branding?

China Gorman

The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. There is a perceived lack of ownership for the discipline of employer branding.

Employer Branding Now

China Gorman

Universum , the global employer branding and market research organization, recently published a new report on the state of employer branding practices. If you’re unclear about what employer branding is, this report is for you.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. Google Analytics. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor).

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

HRmarketer

Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. Authenticity activator, corporate brand humanizer, #TalentBrand philosopher and occasional #Keynote.

Dice 2018 Recruitment Automation Report

interact with candidates to the predictive analytics that identify professionals’. Somewhat surprisingly, directional data revealed that more. experience 17% Negative employer brand/reputation 16% Led to. and scheduling Analytics and. engagement Analytics and.

Data: The Most Important Part of the Employer Brand

Workology

The race for creating and cultivating the best employer brand is in full effect. HR analytics data employer brandSnapchat, Instagram, Facebook, Twitter, LinkedIn, oh my! Content has long been regarded as king and while that is. Workology is the art and science of work, HR and recruitment. Join the resource revolution.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence (AI) uses algorithms to quickly parse, analyze and spot patterns in massive data sets. Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates.

Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

Linkedin Talent Blog

But not Marta Riggins , the head of employer brand for Instacart , the online grocery shopping and delivery service. “I So, I would argue that it’s time now to have a really strong employer brand.” The two had worked together to develop Pandora ’s employer brand.

Making Company Culture More Than a Rah Rah Activity

HR Bartender

Culture drives branding, talent acquisition, decision-making , etc. And that’s true, HR does need to understand metrics, data, analytics, etc. Create a data point between the behaviors and the habits. Having a well-defined company culture is important.

Talent and HR News Update: Employer Brand Trends for 2018

exaqueo

So, we rounded up some of the best reads from around the web to help you have a great year of employer branding and recruiting. Sixty one percent of recruiters expect to hire more people in 2018 than they did in 2017, and 42 percent of employers are worried they won’t be able to find the talent they need. Only 22 percent of organizations are currently using a talent acquisition analytics platform, yet it is ranked as the second most innovative talent acquisition technology.

Looking Ahead: 6 Employer Branding Trends to Watch Out For in 2018

Blu Ivy Group

As always, we’re focused on employer branding trends – what’s going to stop, start, grow, and continue in 2018, and how we can leverage those trends to bring our clients the very best in employer branding services. Employer branding is getting more and more creative.

The Weekly Dose of HR Tech: @HRmarketer now has Employer Brand Advocacy!

The Tim Sackett Project

On the Weekly Dose this week I review HRmarketer’s new Brand Advocacy product. They were originally developed as a real-time data and HR industry insights product to help drive HR marketing and media relations campaigns, primarily for the HR vendor community to sell better to all of us (and they still do a great job at doing that!). Since they already built a brand advocacy tool for vendors, building one for employees was pretty similar with a few changes.

6 Employer Branding Trends For 2019

Blu Ivy Group

2018 was truly explosive for the employer brand industry, really it was the year that we saw the strategy move from an emerging and leading-edge solution, to one that is now adopted by small and large organizations across a variety of industries worldwide.

Challenges in Healthcare Recruitment

Vsource.io

Hiring for the healthcare industry is one of the most challenging and stressful tasks a recruiter can undertake.

How People Analytics Helps Prevent Another Bad Hire

Visier

This post is part of our Data-Driven Talent Acquisition Strategies series. . This doesn’t include the costs incurred from l ower productivity, a damaged employer brand, lower employee engagement, and higher manager time spent on mitigating underperformance.

Analytics Must Be HR’s Top Priority To Be Strategic

Visier

Unfortunately, HR leaders are frequently so busy that most haven’t found the time to realize that “The War For The Future of HR” is already over, and “data analytics” has won! The name I use for this new approach is “Data-driven digital HR”.

Lessons from HR Tech: Candidate Transparency, Employer Branding, and the Future of Hiring

Entelo

iCIMS CEO Colin Day joined Entelo CEO Jon Bischke to chat about life after 17 years in business, why creating APIs is so key to iCIMS strategy moving forward, and how leveraging data is the future of HR tech.

Why is Talent Mapping So Important?

Vsource.io

There are so many aspects of recruitment these days that it’s hard to keep up with exactly what’s going on. From diversity to culture fit, there seems to be a new point of focus for the industry with each passing month.

From Branding, Sourcing, and Diversity to Data Analytics: Five Talent Powerhouse Takeaways

Entelo

The value and impact of employer branding on engaging candidates and retaining employees. Why talent analytics can help recruiters close more, higher quality candidates. Your employer brand matters to potential hires and your current team.

Data-Driven HR: How Big Data And Analytics Are Transforming Recruitment

Analytics in HR

Recruitment is undergoing a lot of change thanks to data and analytics technologies. And platforms like LinkedIn and Glassdoor give every employer, no matter how big or small, access to valuable big data. I firmly believe that those HR teams who can seamlessly work with data are the ones who will recruit most successfully in the coming years. Let’s look at just a few ways data can help improve your recruitment activities. Analytics News & Blogs

5 Reasons to Use Talent Mapping in Your Business Growth Strategy

Vsource.io

Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.

What The Heck Is Candidate Experience?

China Gorman

Talent Board , the non-profit organization behind the data collection, research, and report, has stepped up to the plate again. I’ll share information from the North America market, but know that there are layers of data and analysis that are truly global in their reach.

Four Recruiting Analytics to Transform Hiring

Survale HR

But without easily accessible recruiting analytics to put that feedback into context and visualize areas for optimization, the value is greatly diminished. To expand on that notion, here are four recruiting analytics that can transform your ability to hire.

How Data Is Driving Employee Burnout – And What To Do About It

SuccessFactors

Big Data has gone from buzzword to business staple , affecting everything from how companies recruit and hire to how employees perform core functions in the workplace. Use data points to prevent employee churn.

Prediction: A tight talent market will force differentiation in rewards

Bersin with Deloitte

As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand.

Gender Pay Gap and People Analytics: A Practice with Open Data

Littal Shemer

Gender Pay Gap and People Analytics: A Practice with Open Data. Educating and mentoring HR professionals to embrace the practices of People Analytics is a challenge. However, one issue remained unsolved for years: The lack of open HR data to practice on. People Analytics

Recruiters Need to Drive Talent Acquisition Into the Future—Here's How Data Can Help

Cornerstone On Demand

He explained the importance of data in streamlining the hiring process and empowering recruiters to have a more strategic role at their organization. Lagunas : Data is a huge part of it—recruiters just haven't risen to the challenge yet. There's a lot to do to scale up data analytics.

How Workforce Analytics Helps Prevent Another Bad Hire

Visier

This post is part of our Data-Driven Recruitment Strategies series. However, the opposite proved to be true: when the organization started using Visier’s workforce intelligence solution , the analytics revealed that the so-called “high scoring” candidates (who were hired!)

Transform Recruitment Marketing Live Stream Registration is Now Open! (Free!)

The Tim Sackett Project

– Next generation Talent Analytics. Association of Talent Acquisition Professionals Candidate Experience Data Analytics Employment Brand Hiring HR Technology Marketing Metrics Recruiting Recruitment Marketing Social Recruiting Sourcing TA Technology Talent Acquisition

DACA Uncertainty: Be Prepared With Your Workforce Data

Visier

DACA: Be Prepared With Your Workforce Data. HR has a role to play in generating precise data to help executives quantify the impact so they can effectively lobby for change when necessary, as well as communicate internally to employees.

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Who are the best companies to work for? And why?

The Tim Sackett Project

That said, the data provided by Universum in there World’s Most Attractive Employer Report is pretty cool and gives you some insight on how you can help move your organization in the right direction. Tech, Business services, big brands.

DisruptHR Detroit 3.0 Speaker Applications Now Being Accepted!

The Tim Sackett Project

For those who don’t know, I’m involved with DisruptHR Detroit with an amazing team of HR pros and leaders, and we are putting on our 3rd event on Thursday, September 19th at 6 pm.

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DACA Uncertainty: Be Prepared With Your Workforce Data

Visier

DACA: Be Prepared With Your Workforce Data. HR has a role to play in generating precise data to help executives quantify the impact so they can effectively lobby for change when necessary, as well as communicate internally to employees.

DACA Uncertainty: Be Prepared With Your Workforce Data

Visier

DACA: Be Prepared With Your Workforce Data. HR has a role to play in generating precise data to help executives quantify the impact so they can effectively lobby for change when necessary, as well as communicate internally to employees.

IDC lays out road to redemption for human resource analytics

Analytics in HR

A majority of organizations in an initial survey are only in the early stages of HR analytics mastery. IDC has been turning its research lens on the growing discipline of human resource analytics and, in 2017, released its IDC MaturityScape: Workforce Analytics Adoption 1.0