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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. The employer brand is the responsibility of all executives, not just those from HR.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. But before we get into that, can you help level set on the past year and maybe define some of the differences between employer brand and recruitment marketing.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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30 Helpful Diversity Questions for Your Interviews

Ongig

The importance of building a diverse workforce is widely reported : enhanced creativity, innovation, positive employer branding, and increased productivity, to name a few. So, more and more employers are thinking about adding diversity questions to their interview processes. Let’s dive in.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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How to Build a Successful Employer Branding Strategy for Your Organization

Analytics in HR

An employer branding strategy can give your organization a powerful competitive edge in recruiting and retaining the best employees. So how can you build a solid employer branding strategy for your business? What is employer branding? How does employer branding help your company?

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What Is Human Resources?

Analytics in HR

They maximize employee capabilities that will help drive organizational success by identifying the skills gaps, creating L&D programs, and implementing performance management systems. Human Resources Management (HRM) is a systematic approach to managing the company’s workforce to help meet organizational goals.