The Link Between Employer Brand and Workplace Culture

Blu Ivy Group

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. These are some of the questions we’ll answer in this blog. . What is an Employer Brand?

7 Employer branding metrics you should be using

Papirfly

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand.

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Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? Metrics. If you don’t have a ‘North Star’ metric then you’re going to burn time and money, real quick.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Blog Post

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated HR

This post originally appeared on the SmashFly blog. . This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand.

4 Tools to Monitor & Measure Your Employment Branding Efforts

Workology

Employment branding is one of the most powerful tools recruiters have available to them today. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks. HR employer branding metrics

HR Metrics to Follow / Implement in 2019

CakeHR

Our goal is to make your job simpler by presenting HR metrics to follow in 2019. To cut the long story short, you have to follow key HR metrics because: Only 20% of employees strongly agree that their performance is managed in a way that motivates them to do outstanding work.

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Provide them with a corporate narrative, brand standards, and any employer brand guidelines. This blog post is a #teamexaqueo collaboration.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. They focus on metrics simply because they have access to them, like the number of likes on a social post.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Ongig, of course, has its own recruiting blog — you’re reading it right now!

The Two Most Important Employer Branding Metrics For Your Talent Acquisition Team

Nextwave Hire

If you’re starting from scratch in terms of metrics to track, here is our advice. Break up your metrics into two buckets, traffic and conversion. By looking at metrics related to these two themes, you’ll be able to quickly understand where you should be spending your time to get more quality job seekers into your hiring funnel. First, here’s how we define these metric categories: Traffic relates to anyone who’s interacted with your employer brand.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

Wnat to level up your employer brand? Think like a marketer!

Working Girl

Getting attention starts with your employer brand. You may think branding is marketing’s job, but it’s HR’s job to create an employer brand that people want to work for and that attracts people you want to hire. Stories are also a good way to build brand awareness.

Cost-per-hire metrics, demystified

Workable

Cost-per-hire (CPH) is one of the most intriguing recruiting metrics. Employer branding activities (e.g. SHRM and ANSI define this additional cost-per-hire metric. This metric can be more useful than CPH. Blog Recruiting

Prediction: Metrics that evaluate how organizations balance profit with purpose will gain influence

Bersin with Deloitte

As workers increasingly seek employers they can be proud to work for, as investors look to put their money where their values lie, and as customers seek to do business with like-minded brands, companies will be compelled to take action and evolve—or face extinction.

Your Crash Course in Employer Branding from Two Marketing Execs

Linkedin Talent Blog

If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. So both brands add value alone, but the real magic happens when they’re combined. Develop your brand. Bring your brand to life across channels. Employer Brand

Key hiring metrics: Useful benchmarks for tech roles

Workable

You may know your own key hiring metrics like your average time to fill or how many qualified candidates you need to make a hire, but what’s the significance of these numbers? This metric is part of the overall group of metrics called recruiting yield ratios. Blog Recruiting

How Cisco Reinvented Its Employer Brand with One Word: Trust

Linkedin Talent Blog

Ever since Cisco completely turned around our employer brand in six months , everyone wants our Talent Brand Team to spill the beans. Everyone loves a good makeover story, and Cisco's talent brand looks entirely different—from not to hot! We share metrics with them.

Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

Linkedin Talent Blog

But not Marta Riggins , the head of employer brand for Instacart , the online grocery shopping and delivery service. “I So, I would argue that it’s time now to have a really strong employer brand.” The two had worked together to develop Pandora ’s employer brand.

10 Metrics to Drive Hiring Success at Your Dealership

Hireology

Below, we’ve outlined several key hiring metrics – and why your team should be tracking this data and taking action based on the results. Hiring Process Metrics 1. To ensure your team follows the hiring process in place, you can tap into hiring metrics related to process adherence.

What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

The digital revolution and your candidate as customer

Bersin with Deloitte

Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. Analyze the effectiveness of the tools/services in use, based on metrics such as number of applicants or number of hires.

How to Scale Culture: Notes from #GDSummit

UpstartHR

As I pointed out in a recent Lighthouse blog around killing the traditional performance management approach , it’s critical for companies to point out culture in behavioral terms so that people have a concrete idea of what culture really means.

How To 214

Qualified job candidates per hire: recruiting metrics that matter

Workable

While there is plenty of data on offer from key recruitment metrics, interpreting that data in a way that will improve your hiring process is complicated. and why it’s a recruiting metric that matters. Benchmarks and recruiting metrics. Time to hire : The efficiency metric.

4 Mistakes Most Employers Make That Hurt Employer Branding

Aberdeen HCM Essentials

Read : Employer Branding: What a Known Identity Can Do for Recruiting. The Boston Beer Company has turned their employer brand into a major marketing initiative, which has fueled its growth into what is now one of the biggest beer brands in the world.

5 Talent Pipeline Metrics You Should Be Tracking

Nextwave Hire

With new ways to recruit, come new metrics that talent acquisition and HR teams should be aware of. Here are the top metrics we think you should be tracking regarding your talent communities: Conversion to Lead: What percentage of people opt into your talent community given the opportunity? This number is driven higher by active sourcing within the talent community, offline events, and online events where members can engage with your employer brand.

Career Site Metrics Every HR Team Should Track

Nextwave Hire

Career site metrics are key to tracking what is working and what’s not in your talent acquisition efforts. Here are the metrics we think every team should be tracking: Visits: This seems like a no brainer, but let me ask you this – do you know how many people went to your career site last month? Time + Pages/Visit: Engagement with your employer branding content is key to building headspace in the minds of potential applicants.

Are your employees treated kindly?

ExactHire HR Trends

Business articles, blog posts , webinars, ebooks…you name it, all have tackled the topic from many different angles. Workforce Management company culture employee engagement employer brand HR trendsEmployee engagement has been a popular topic over the past few years.

eBook 130

Quality of Hire: A Vaguely Valid Metric?

China Gorman

The infographic, found in Linkedin’s Talent Blog, 4 Recruiting Trends to Watch in 2016 , boils the report down to 4 key points – and they are good ones: Quality of Hire is the magic metric. Employers are finding quality hires faster through professional networks.

The most common recruiting challenges and how to overcome them

Workable

All these questions can be answered with the help of recruiting metrics from your Applicant Tracking System (ATS).”. “ Companies can use recruitment data and metrics to constantly improve their recruiting process and make more informed decisions. Building a strong employer brand.

Here are the Top Companies of 2019

Linkedin Talent Blog

Today, we’re thrilled to unveil LinkedIn’s Top Companies of 2019 – a list of the most sought-after employers across Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the UK and U.S. Then agree on metrics for success and track your company’s performance against them.