HR Bartender

JUNE 28, 2018

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging. But why not for recruiting talent?

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HR Shelf

DECEMBER 27, 2021

The talent acquisition teams in most organizations now comprehend the significance of employer branding. However, creating the most effective employer branding strategies is something numerous associations actually battle to get right. Let us dive more into the best practices of employment branding for campus recruitment.

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Stories Incorporated HR

JANUARY 2, 2020

.’s new Director of Client Services. In this post, Jill shares her story about her transition from corporate employer branding to consulting several progressive employer brands. Jill then made the decision to go full time into a client service leadership role. So, I joined as a consultant.

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Linkedin Talent Blog

APRIL 2, 2024

The recent publication of LinkedIn’s 2024 Future of Recruiting report has prompted some thought-provoking conversations among talent professionals. Recruiters will help build the skills-based workforce of the future Skills-first hiring is another theme set to shape the years ahead. on the train home.

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Blu Ivy Group

MARCH 28, 2024

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Blu Ivy Group

FEBRUARY 15, 2024

Welcome back to our exploration into the transformative realm of employer branding analytics. In our last blog, we explored the challenges faced by CHROs in HR analytics, the importance of real-time metrics, and the evolving landscape of employee expectations.

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Blu Ivy Group

JANUARY 18, 2024

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. But before we get into that, can you help level set on the past year and maybe define some of the differences between employer brand and recruitment marketing.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Blu Ivy Group

FEBRUARY 8, 2024

Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Why Employer Branding Analytics is a Game-Changer A robust employer brand isn’t just a buzzword; it’s a lifeline. As a former HR leader, I know the struggle.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market. Blog Author. Jenni Lamb.

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myhrtoolkit

AUGUST 11, 2021

You’ve probably spent a lot of time on your company branding. Maybe you’ve consulted experts, carefully considered your colour scheme, invested in a new logo, and trained your staff on representing your brand well on social media and in customer interactions. But what about your employer branding?

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. To help offer clarity on job posting best practices in employer branding, we’ve gathered some of our employer brand professionals’ top recommendations here.

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Craft My Content

APRIL 1, 2024

Whoever said that employer branding is only for well known brands has clearly never worked in marketing. They even have loyal brand ambassadors lining up to get a job there (literally, the graduate recruitment landscape!). Does it really make sense to avoid employer branding? Why hide in the shadows?

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Qualigence Blog

APRIL 24, 2024

This scenario underlines the criticality of adopting innovative recruiting strategies. If you aim to enhance your recruitment efforts and secure transformational talent swiftly and effortlessly, you may want to consider a construction recruiting partner. Leveraging employee networks for referrals.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences.

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Qualigence Blog

APRIL 4, 2023

Employer branding is now a make-or-break feature of a successful recruiting strategy. Unfortunately, a lot of marketers AND recruiters don’t know how to create a brand that stands out from the crowd. With every company now leveraging employer branding, you have to go the extra mile to truly differentiate yourself.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Blu Ivy Group

MARCH 14, 2024

Our workforce is changing, demographics are shifting, and we are seeing a surge in talent recruitment needs in our manufacturing and skilled labour industries. For many HR leaders in manufacturing, construction, and skilled trade industries, building a strong employer brand and Employee Value Propositions (EVPs) is gaining momentum.

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Stories Incorporated HR

SEPTEMBER 8, 2020

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? And so, employer branding and recruitment marketing were born. .

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HR Lineup

FEBRUARY 12, 2024

Recruitment marketing has emerged as a powerful strategy to address this challenge by leveraging marketing principles to attract, engage, and nurture potential candidates throughout the hiring process. What is Recruitment Marketing? Key Components of Recruitment Marketing 1.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

JANUARY 21, 2021

As employer brand strategy grows in its importance and scope, it can be hard for leaders in the space to be certain of where to focus. As many practitioners in the employer brand and experience space know, it is quite easy to battle competing stakeholder priorities and as a result get pulled into several disparate directions. .

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Ongig

AUGUST 1, 2022

Creating solid employer branding (EB) is essential. Here are 4 employer branding solutions to set you up for success. Ongig is one of the must-have employer branding solutions. The software helps you create job descriptions that are engaging, accurate, and unbiased. Awario – For Brand Monitoring.

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Stories Incorporated HR

NOVEMBER 3, 2022

project team and all client services. Then, they develop media — videos, blogs, emails, graphics and more — to support culture storytelling goals. How can it activate your employer brand? Initially, we worked with Choice Hotels to uncover stories about their tech talent for recruitment marketing. Download today!

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Stories Incorporated HR

MARCH 8, 2022

On this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Top 10 Recruitment Marketing Stories to Capture Now. Best Employer Branding Projects to Start Now. Reading Time: 6 minutes.

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hrQ

JANUARY 12, 2023

The answer lay in the company’s “employment brand,” its image among current and potential employees and the perception of the company’s culture and work environment. The company needed an overhaul of its employment brand to turn its trajectory around. Critical Employer Brand Mistakes. How to Avoid.

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Bullhorn Blog

APRIL 25, 2024

As we continue through 2024, recruitment professionals face a landscape that is quite different than it was a decade ago: The advent of artificial intelligence (AI), machine learning algorithms, and advanced analytics has revolutionized the way recruiters source, engage, and hire talent.

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Extensis

JUNE 27, 2023

Quick look: Employers are dealing with their fair share of recruiting obstacles due to economic instability and workplace trends upending the status quo. The state of the workforce is constantly fluctuating, which on one hand can feel unnerving, but on the other, can be exciting as employers look to the future.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. This blog offers a path through the four development stages of a holistic and Human-Centred EVP.

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Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. The acquisition of the right talent is half the battle won in the recruitment process. So employer branding itself is crucial. 86% of HR professionals agree that recruitment is becoming more like marketing.

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Tandem HR

MARCH 21, 2023

Two critical elements of your company’s brand are your product or service’s value proposition and your reputation. Your employer brand plays a substantial role in your overall brand reputation. Developing a strong employer brand is just as important as building a compelling consumer brand.

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Stories Incorporated HR

APRIL 6, 2022

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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Linkedin Talent Blog

MARCH 26, 2024

People want to join companies with a strong employer brand. In fact, 75% of job seekers consider an employer’s brand before they apply for a job and almost six in 10 employees choose a workplace based on shared values. Showcase your Commitments. Share your workplace policies.

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