Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. But why not for recruiting talent?

The Employer Branding Roadshow

Nextwave Hire

Employer branding to some is old hat. Employer branding may even be that much harder because it’s not quite as commonplace as something like “let’s get a new marketing automation suite.”. Good luck, and send your employer roadshow slide deck to Phil@nextwavehire.com.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Employer Branding Recruiting employer branding recruitment

The Link Between Employer Brand and Workplace Culture

Blu Ivy Group

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. These are some of the questions we’ll answer in this blog. . What is an Employer Brand?

In Employer Branding, Words Matter.

exaqueo

When it comes to our organization’s employer brand, the words we choose matter. As a logophile (a lover of words), a self-proclaimed member of the grammar police, and an employer brand strategist, I believe every word we select, write, and say about an employment experience matters.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

The 5-Step Guide to Recruiting Top Talent Through Employer Branding

Fond

Many businesses don’t consider that employee branding might factor into this challenge. Top candidates are already employed by companies with a high brand reach. Others want to be hired by companies that have a high brand reach and promote themselves as the best places to work.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. times more often than a HR/recruiter message.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

Netflix for HR: The Fyre Festival Documentary & Your Employment Brand.

The HR Capitalist

This documentary is a primer on two things: 1-- How to market and get buzz - which has implications for your employment and cultural brand at your company. BONUS - name 1 Ja Rule song without looking it up and I'll give you a mention on this blog and Fistful of Talent.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

4 Effective Tips For Creating a Strong Employer Branding Strategy

Get Hppy

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. Recruiting Microsites. In 2017 we wrote a blog post on how to build a killer talent community. Start a company career blog. Employer Review Sites.

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. Building a strong employer brand allows you to educate your audience about your company and tell your story resulting in candidate generation.

How to Use Skills Assessments to Enhance Your Employer Brand

TalentLyft

Are you using skills assessments to enhance your employer brand ? In this blog post, you will discover three ideas you can implement to make the skills testing process personal and engaging for the candidates while you transmit your employer brand. Recruiting

5 Reasons Why You Should Focus On Employer Branding For 2019

Rezoomo

I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’ But what exactly does it mean? Employer branding has been used as a secondary tool to promote jobs, but all of that is about to change.

How Personal Brands Can Fuel Your Employer Brand Strategy

Nextwave Hire

There are many different channels to power your employer brand strategy. To leverage your employee networks they need to become advocates for your brand. Here are the best ways to build your employee’s personal brands.

Building An Employer Brand To Attract And Retain Talent

Rezoomo

Google , Facebook , and Apple have a huge presence in the recruitment industry. Well, the secret to competing for top talent is by communicating your employer brand and telling your story. That is the power employer branding has.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

Why You Can’t Afford To Ignore Your Employer Brand

WorkHuman

and I would argue the world—who can afford to ignore their employer brand. Consider the fact that nearly half (46%) of Glassdoor members read company reviews when they first start their job search, even before speaking with a recruiter. Social Recognition employer brand

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? Create an Online Brand.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

Employer Branding: The Foundation of Modern Recruitment

HealthcareSource

Employer branding is essential to implementing and executing against modern recruitment strategies. Read on to learn more about employer branding for healthcare organizations, today. The post Employer Branding: The Foundation of Modern Recruitment appeared first on HealthcareSource Blog. General Recruitment Marketing Talent Acquisition Employer Branding Healthcare Recruitment Hiring in Healthcare social media Social Media Marketing

5 Employer Brand Steps for the Everyday Recruiter

Nextwave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. In today’s competitive job market – it takes more than an attractive salary to recruit and retain the best talent. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . Your EVP communicates what sets you apart from other employers.

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture.

What Is Employer Branding ?

Rezoomo

Simply put your employer brand is your companies reputation as a great place to work. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Just like any other brand a company must provide unique selling point and differentiate themselves from the competition. Company Brand vs. Employer Brand.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated HR

Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your social recruitment strategy. Your social recruiting content is made easily available to milennial and Gen Z audiences who use social media aveage 2-3 hours per day, on average (according to the Global Web Index’s annual survey of social media usage by generation.) Blog Post

Employer Branding and Revenues

Nextwave Hire

Have you ever read the case study about how Virgin Media was losing over $5 million per year due to a poor employer brand? The amount they were losing was almost as large as their entire recruitment budget! Luckily, they were able to diagnose the problems, and then use their recruiting efforts as a way to actually drive revenues through a positive candidate experience. It’s pretty interesting how employer branding can effect your revenues more generally.

11 Videos Show How Diverse Employment Branding & Recruiting Really Is

Workology

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges.

Does Your Employer Brand Just Exist?

Rezoomo

Building an employer brand takes time. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box. So like consumers, you are required to attract them by promoting and marketing your brand.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

4 reasons why employer branding and recruitment marketing is a great career choice

Stories Incorporated HR

Employer branding and recruitment marketing is a great career, in a new and growing field. In short, matching the right talent with the right employer changes lives. We’re often asked about the ROI of recruitment marketing content (and employer branding in general).