How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. See also: What is employer branding ?

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Employer Branding to Attract Talent

BirdDogHR

You are here Home » Blog » Latest Blog Article. Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Here are a few tips and tricks to make an employer brand stronger and attract desired talent.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. It’s worth nothing that employer branding ROI can actually come from many different sources. The post Driving ROI Through Employer Branding appeared first on NextWave Hire Blog

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack

In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. As competition for talent increases, strategic companies are developing employment branding strategies to stand out from the crowd. What Is Employment Branding? Employment branding is an active, focused effort to define the market’s perception of what it is like to work at your company. How to Build an Employment Brand.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Ongig, of course, has its own recruiting blog — you’re reading it right now!

The Best Photos for Employer Branding and Recruitment Marketing

Stories Incorporated HR

Headphones in with two screens going as you’re working in crunch time? Check out our favorite employer branding and recruitment marketing photos! Scroll through them yourself to inspire your next employer branding photography project! . Subscribe to our blog!

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work.

The Best of the Best in Employment Branding

HR Daily Advisor

We have heard quite a bit from John Sullivan, PhD, professor, author, corporate speaker, and advisor, over the last few weeks concerning employment branding. Today we wrap up our discussion with his thoughts on the best examples of employment branding he’s encountered.

Using Webinars to Drive Awareness of Your Employer Brand

Nextwave Hire

Talent acquisition teams are continually forced to re-think what they’re doing in order to get in front of the top talent that drives business outcomes for employers. One HR team told us how they’d used webinars to drive awareness or their employer brand, and actual hires. Structure content (can be powerpoint, talking head, screen share, etc).

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. Here are the steps we took to build our employer brand , which you too can use as a framework to build your own: 1. Our sense of humor is a cornerstone of our employer brand and a core piece of our identity.

How to Audit Your Employer Brand in One Day and Improve Talent Attraction

Aberdeen HCM Essentials

Employer branding is having its 15 minutes of fame right now, but every sensible employer knows there’s more to it than just the buzzword. With the right employer brand, your candidates should be lining up to apply like a southern gal at a Lilly Pulitzer for Target premiere.

How Heineken and Dr. Seuss Brewed an Incredibly Fun and Engaging Employer Brand Campaign

Linkedin Talent Blog

Their involvement not only helped resource the campaign, but also made Go Places the high quality success that it is and an example of what a true cross-functional campaign can look like when the entire company rallies behind employer brand. Employer Brand

The digital revolution and your candidate as customer

Bersin with Deloitte

Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. Applicant Tracking systems, Candidate Relationship Management systems, online sourcing, screening and assessment tools, social media sites, etc.,

4 Mistakes Most Employers Make That Hurt Employer Branding

Aberdeen HCM Essentials

Read : Employer Branding: What a Known Identity Can Do for Recruiting. The Boston Beer Company has turned their employer brand into a major marketing initiative, which has fueled its growth into what is now one of the biggest beer brands in the world.

7 General Data Protection Regulation (GDPR) Considerations for Background Screening Compliance

Precheck

7 General Data Protection Regulation (GDPR) Considerations for Background Screening Compliance May. GDPR impacts not just companies who are hiring in the EU but also those that are employing citizens of the EU who live in different areas of the world.

5 HR Trends Impacting the Industry

OmegaHR Solutions

HR Becoming Part of Company Brand. HR is and has always been integral to running a company, but it wasn’t necessarily vital to building the brand — until now. She also publishes articles on her personal blog, Schooled By Science.

Moments That Matter in the Candidate Experience

exaqueo

Today, it’s more important than ever to build a strong employer brand and provide a positive experience for candidates to compete for top talent. And that means you have to be just as detail-oriented and scrutinize every element of the employment experience.

Will HR Tech replace the HR profession? - Sapling Blog

Sapling

Keep in mind that employment laws will continue to change, thus HR best practices will have to adapt. However, once a company scales and goes beyond 25 or more employees, it becomes increasingly difficult to manage the tasks associated with employing people.

Data 60

The most common recruiting challenges and how to overcome them

Workable

It’s a fast way to screen out people who aren’t right for the role.”. Building a strong employer brand. A good employer brand helps you attract and engage better candidates. And above all, be a good employer and it’ll show.”.

3 things HR should know about todays talent

cipHR

For employers however, it signals that they'll have to put extra effort into their talent attraction strategy and candidate experience. Here's 3 things that employers and recruiters need to be aware of, and adapt to, when it comes to the talent that they're trying to attract to their brand.

Video Interviewing Makes Hiring Human Again

Outmatch

Attracting top candidates – and keeping them engaged through the hiring process – is a must for employers looking to stay competitive. To create the kind of employer brand that attracts and engages top candidates, Talent Acquisition teams are learning to operate like marketing teams.

Video 52

Recruiting and Hiring: Lessons Learned from Marketers

Outmatch

The recruitment funnel, much like the sales and marketing funnel, is the best way to understand how effective your messages are, and if you’re attracting the right people to your brand. Blog Candidate Experience Candidate Sourcing Employment Brand Recruiting Talent Selection

5 Ideas to Steal from Apple’s Career Site Redesign

Hireology

It’s no surprise that Apple is putting more investment into their employment brand. With the economy at near full employment , there are more open jobs across the U.S. Highlight your employment brand to boost your SEO. Blog Career Site Employment Brand

Video 52

How to write a good job description

Workable

website, blogs, emails and social media) to ensure brand consistency. Once you’ve piqued candidates’ interest with your job ad, showcase your company culture with an attractive careers page and screen candidates with a quick and effective application form.

How the Job Applicant Experience Can Make or Break Your Business Success

Hireology

The unemployment rate is at a 16-year low and today’s job seekers have countless job opportunities at the tips of their fingers, making the hiring market extremely competitive for employers hoping to secure top talent. Focus on Your Employment Brand.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

15:50 Creating an award-winning employer brand. And then on the candidate side, you need to build out this employer brand that excites candidates, entices them to answer your email or your linkedin message. Let’s jump into employer branding.

How to create a great candidate experience

Workable

On the other hand, a bad candidate experience will make candidates lose respect for you, both as an employer and as a brand. Job ads follow the same writing rules as blog posts and articles. Employer branding HR Toolkit Tutorials Candidate experience Checklist Communication

Recruit Smarter, Not Harder: Creating Processes that Work for SMBs

InfoMart

TalentASAP , InfoMart’s proprietary applicant tracking system, even integrates directly with our background screening services. This creates one streamlined recruitment process from the first job ad you post all the way to your candidate’s pre-employment background check. .

Why HR Leaders need to invest in Employee Experience - Sapling Blog

Sapling

Here are some interesting stats on the employee experience and its value in the workplace (from our previous blog post):- Happy employees are 20% more productive at work. The employer brand and the value that the company markets is all part of the pre-boarding process.

A new operating model for talent acquisition

HR Times

A large retailer was struggling with high employee turnover, a lack of focus on the candidate experience and overall brand/social presence as it tried to raise the level of talent in the organization. HR set up a centralized recruiting center to pre-screen candidates for individual stores.

Follow these steps to improve your company’s careers page

Shortlist

Make sure it accurately and enthusiastically highlights your employer brand! Here are some steps to follow to improve the candidate experience and showcase your employer brand on your careers page. Anything specific about employer branding that you’re hoping to learn?

A new operating model for talent acquisition

HR Times

A large retailer was struggling with high employee turnover, a lack of focus on the candidate experience and overall brand/social presence as it tried to raise the level of talent in the organization. HR set up a centralized recruiting center to pre-screen candidates for individual stores. As this large employer found, technology isn’t enough to elevate a company’s recruiting experience. For more insights about current HR topics, visit the HR Times blog.

Working Girl - Untitled Article

Working Girl

TalentBrew , for example, brings marketing to the employer branding and candidate experience. For example, Cammio takes video interviews to hip new heights, combining an engaging candidate experience with AI screening of the videos to weed out non-starter candidates.

Careers page 101: Everything HR managers and recruiters need to know to build an effective careers page

Workable

An effective careers page showcases your employer brand and entices candidates to apply to your open roles. Careers pages are effective sourcing and branding tools. HireVue chronicles company events and employees’ accomplishments through its blog.