Blu Ivy Group

JANUARY 18, 2024

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. But before we get into that, can you help level set on the past year and maybe define some of the differences between employer brand and recruitment marketing.

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Bullhorn Blog

DECEMBER 20, 2023

David Folwell: Right now, differentiating your services is harder than ever. We help agencies turn their talent network into a competitive advantage by transforming their database into a talent community. Adam Conrad: Great Recruiters helps staffing firms and recruiters accelerate their growth. Conrad: Check in with them.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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myhrtoolkit

AUGUST 11, 2021

You’ve probably spent a lot of time on your company branding. Maybe you’ve consulted experts, carefully considered your colour scheme, invested in a new logo, and trained your staff on representing your brand well on social media and in customer interactions. But what about your employer branding?

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Blu Ivy Group

AUGUST 11, 2022

DEI, flexible/remote work, employee wellness, and rising wages). This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. Labour shortages are here to stay, and workers have a longer memory than employers. Blog Author: Michael Hoffmann. engineers). Blu Ivy Group.

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Hiring Software Employer Branding Talent Experience Recruiting Software 85

Hireology

JUNE 24, 2019

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Social media is a key piece of any employer brand strategy.

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Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. The employer brand is the responsibility of all executives, not just those from HR.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market. Blog Author. Jenni Lamb.

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Craft My Content

APRIL 1, 2024

Whoever said that employer branding is only for well known brands has clearly never worked in marketing. Does it really make sense to avoid employer branding? The truth is… employer branding is the best way for small brands to stand out in the talent market. Why hide in the shadows?

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. To help offer clarity on job posting best practices in employer branding, we’ve gathered some of our employer brand professionals’ top recommendations here.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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HR Shelf

DECEMBER 27, 2021

The talent acquisition teams in most organizations now comprehend the significance of employer branding. However, creating the most effective employer branding strategies is something numerous associations actually battle to get right. Let us dive more into the best practices of employment branding for campus recruitment.

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Blu Ivy Group

JANUARY 21, 2021

As employer brand strategy grows in its importance and scope, it can be hard for leaders in the space to be certain of where to focus. As many practitioners in the employer brand and experience space know, it is quite easy to battle competing stakeholder priorities and as a result get pulled into several disparate directions. .

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HR Bartender

JUNE 28, 2018

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Social media has the ability to regularly touch people about the organization’s brand. We need to be well-educated on terms of service, privacy settings, and permissions when it comes to social media.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Extensis

MAY 15, 2023

Luckily, an applicant tracking system (and the recruiting services offered by some PEOs) can help SMBs remain productive, cost-efficient, and fully staffed. Over the last few years, priorities such as an enhanced candidate experience and employer branding have completely changed how companies attract and hire talent.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I am fortunate enough to work with a company that prioritizes the health and wellness of its employees. Ask coworkers to help you get up to speed and resist the urge to go through old emails to figure out what you missed.

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hrQ

MARCH 21, 2023

Ensure career and development opportunities are widely known through broad and targeted internal communication, as well as external messaging. Ultimately, even though the organization was smaller and didn’t pay as well as its competitor, it achieved much better retention rates and overall employee experience scores.

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Tandem HR

MARCH 21, 2023

Two critical elements of your company’s brand are your product or service’s value proposition and your reputation. Your employer brand plays a substantial role in your overall brand reputation. Developing a strong employer brand is just as important as building a compelling consumer brand.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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hrQ

JANUARY 12, 2023

The answer lay in the company’s “employment brand,” its image among current and potential employees and the perception of the company’s culture and work environment. The company needed an overhaul of its employment brand to turn its trajectory around. Critical Employer Brand Mistakes. How to Avoid.

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Hppy

MARCH 27, 2018

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates. When building rapport, it helps to commemorate special events.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. This blog offers a path through the four development stages of a holistic and Human-Centred EVP.

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Stories Incorporated HR

APRIL 6, 2022

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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Business Management Daily

DECEMBER 12, 2022

Possessing a strong employer brand can be the difference between landing top talent and struggling to fill open positions. Especially in times of low unemployment, employers need every edge possible. Employer branding initiatives typically take place through a variety of outlets. Wegmans Food Markets.

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Blu Ivy Group

FEBRUARY 4, 2021

In this blog we are highlighting one of our clients, Sephora Canada, who was recently recognized by Forbes as one of Canada’s 2021 Best Employers and took home both Gold and Silver in the 2020 Canadian HR Awards for best Learning and Development Strategy and Best Canadian HR Team in the Retail space.

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Linkedin Talent Blog

MARCH 26, 2024

People want to join companies with a strong employer brand. In fact, 75% of job seekers consider an employer’s brand before they apply for a job and almost six in 10 employees choose a workplace based on shared values. Here are five tips to get started: 1. Showcase your Commitments. Share your workplace policies.

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Analytics in HR

JUNE 7, 2021

An employer branding strategy can give your organization a powerful competitive edge in recruiting and retaining the best employees. So how can you build a solid employer branding strategy for your business? What is employer branding? How does employer branding help your company?

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Hireology

JUNE 25, 2020

As businesses across industries adjust to the latest CDC guidelines , as well as state and local requirements related to the COVID-19 pandemic , keeping both customers and employees safe is now more important than ever before. Update your job descriptions and career site.

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Stories Incorporated HR

MAY 22, 2023

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. In other cases, entering a new employer brand channel is more targeted.

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Analytics in HR

FEBRUARY 9, 2022

One of the best ways that HR professionals can stay on top of emerging trends, keep up with best practices, and embrace digitization is by reading well-researched content published on today’s leading HR blogs. But how do you know which HR blogs are worth following and subscribing to in 2022? How often do they publish?

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HR Software Hiring Software Recruiting Software Interview Software 101

Blu Ivy Group

APRIL 23, 2020

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. These are some of the questions we’ll answer in this blog. . What is an Employer Brand? Whether you actively manage your employer brand or not, all organizations have one.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. And at the heart of that storytelling lies the importance of consistent employer brand messaging.

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Stories Incorporated HR

OCTOBER 13, 2020

co-founder Scott uses Coinbase’s new policy on workplace activism and politics to examine the importance of aligning all aspects of an employer brand—from mission to brand messages to cultural norms. I think this policy doesn’t align well with the company’s mission and employer brand claims.

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