Ensuring The Success Of Your Channel Incentive Program
OCTOBER 23, 2017
Organizations that go to market via indirect channels tend to understand the value in having a channel incentive program to motivate sales representatives, partners, or dealers. The objectives you set for your incentive program should focus on both quantitative and qualitative measures. Many companies rush to develop an incentive program because their competitors have one in place. Incorporate training as a qualifier to participate or as a bonus.