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The benefits of hiring students and new graduates are well known due to their flexibility, fresh insights and native digital skills.
But to secure that talent segment, you need a campus recruitment strategy that delivers a streamlined, mobile-optimized and high-touch experience.
Global heavyweights Novo Nordisk, Viasat and Pfizer are leveraging Avature Campus Recruiting to bring an effective strategy to life, streamlining promotion, optimizing screening, increasing talent engagement and saving valuable recruiters’ time. Let’s get into how they achieved this.
Catch Early Talent’s Attention
The registration sites for the campus events you’ll participate in during the season are your candidates’ first stop. This touchpoint is not only an opportunity for you to make a compelling first impression but also your chance to get a glimpse of their skills and interests.
Avature’s CMS tools enable the creation of dynamic, mobile-optimized, and fully branded sites and landing pages for candidates to register and check out your employer brand proposition.
With the Avature Theme Builder for Landing Pages, your recruitment marketers can design engaging and targeted themes. Through an intuitive UI, your team can quickly bring to life eye-catching landing pages for each event that leverage this theme and update specific details, such as the name and date of the event.
This is exactly what Novo Nordisk is doing. The organization has designed a captivating early-talent attraction strategy comprising a customized career site and branded landing pages.
Through photos, videos and testimonials embedded into mobile-optimized sites, this leading global healthcare company helps students and new graduates envision themselves starting their professional journey at the organization.
Leverage Social Media and Student Ambassadors
Social media is an excellent communication channel to include in your campus recruitment strategy. Luckily, Avature integrates seamlessly with the main social networks, so you can use these channels to share registration sites, updates and valuable content that keep your audience informed and interested.
Pfizer is an organization that successfully adopted the Avature WeChat integration in China to encourage students and new graduates to register on their customized sites. But their engagement plan didn’t end there.
After signing up for the event, the potential attendees became a part of an automated email workflow that included a link to a WeChat podcast. With the innovative content, the campaign achieved an impressive open rate of around 65 percent and helped convert potential attendees into actual attendees.
But despite how powerful social media and customized email communications are, human interactions still count. And since an employee’s voice is three times more credible than the CEO’s, why not get a student already within your ranks to share their experience?
An ambassadors program can drum up excitement prior to the event, help identify top leads and build rapport with them.
Streamline Your On-campus Activities With Flexible Technology
Go Mobile and Make the Most of Your Recruiters’ Time
What happens if you get an influx of attendees who haven’t pre-registered and whose details must be inputted in real time ? Having recruiters register walk-ins during an event burdens and prevents them from focusing on connecting with top talent.
If that weren’t bad enough, attendees might feel neglected, damaging your reputation as an employer right from the start.
With the Avature Campus Recruiting solution, recruiters can activate QR code registration or set up self-registration on their mobile devices or tablets. That way, attendees simply need to input their information and interests, which synchronize with the Avature platform in real time.
Viasat has been leveraging these Avature-driven portals for attendees to register or check in independently. Thanks to this practical solution, the organization has collected attendees’ information effectively, reduced queue times and allowed recruiters to focus on more strategic tasks, like interviewing.
Right after meeting promising candidates onsite, Viasat strikes while the iron is hot by inviting them to a networking event via SMS or emailing them a link to a specific role that matches their interests and location.
Avature helps on-site recruiters maintain momentum with the top talent they can’t let slip away, keeping Viasat at the forefront of these valuable candidates’ minds
Screen, Schedule and Interview the Smart Way
Whether you use a pre-event registrants database to pre-screen or need to assess the attendees in real time, you must identify the most qualified candidates and schedule 1:1 meetings as quickly as possible.
Avature’s native AI can also help optimize the process of identifying relevant talent by resurfacing candidates based on specific criteria. As a result, even if recruiters don’t have time to review all the attendees’ profiles and interview them onsite, they can still search for those who might fit the requirements and contact them after the event.
In addition to portal and AI-driven screening, Avature also supports gamification. Including a game or quiz will spare candidates from dull and repetitive field-filling tasks.
By associating a score with each possible response, these knock-out questions immediately provide recruiters with critical information about the candidates, helping them identify top performers quickly.
Regarding scheduling, Novo Nordisk and Viasat have turned to Avature’s interview scheduling portals to minimize the back-and-forth between recruiters and candidates.
With this tool, recruiters only need to create time slots based on their availability, and candidates access a personalized portal where they can select a convenient time.
Just when we thought we had most of the process figured out, the pandemic changed the format of events, and we once again need to adapt. Fortunately, Avature supports video interviews.
You can arrange online of recorded interviews when paired with our automated email capabilities. The system will send invitation emails accordingly, empowering you to expand your campus recruitment strategy beyond in-person formats without burdening recruiters.
Nurture Top Talent and Track Effectiveness
Increase Engagement With Automation and Segmentation
Whether you have identified top talent and would like to invite them to apply shortly after an event, or you want to nurture your relationship with promising candidates that might be graduating further down the line, technology can help.
By tapping into Avature’s campaign management and engagement tools, you can send personalized content, invitations and check-ins to early talent and ensure your brand remains at the forefront .
Campus events can be massive, and you may miss out on qualified talent even with a solid communication and engagement strategy in place. Novo Nordisk tries to offset this reality by hanging banners and promoting the option for students to apply or join a talent community via text.
Afterward, thanks to Avature’s SMS functionality, students receive a text reply with links to application forms so that they can apply or request more information from their smartphones. The organization also stays in contact with early talent through a quarterly branded newsletter that touches on industry highlights.
Securing the most qualified talent —in a context where employers plan to hire 26.6 percent more new graduates from the Class of 2022 than they did from the Class of 2021— depends largely on the effectiveness of your engagement efforts, which is ultimately tied to how precisely you segment your talent pool.
Filter by criteria such as skills or interests and let smart automation take care of the communications. Whenever a requisition requiring those criteria opens up in the future, you will already have identified and nurtured a group of qualified candidates.
Let Reports Guide Your Efforts
Keeping a close eye on your efforts is critical in fine-tuning your campus recruitment strategy. Track how your talent interacts with the content you send them, report on how many event leads convert into applicants or successful hires and leverage that information to define next steps.
Remember that data empowers you to adjust the elements that aren’t performing and double down on those that are.
Take Pfizer as an inspiration. Through Avature’s reporting functionalities, the company has been determining the number of candidates from campus initiatives that applied to open positions and that, better yet, became employees.
This metric has given them visibility into how their campus and engagement efforts are performing and what areas could improve.
Drive Campus Recruitment with Avature
University hiring is a journey and Avature can support its main elements:
- CMS features to design dedicated registration sites and landing pages for your target audiences.
- Campaign management tools, segmentation features, social media integrations and mobile-optimized portals to offer a high-touch and seamless experience.
- Auto-scheduling capabilities to make the most of your recruiters’ time.
- Innovative screening and powerful AI to surface qualified talent.
- Reporting functionalities to assess the performance of your initiatives.
By powering your strategy from start to finish with the Avature Campus Recruiting solution, you’ll position your organization as an excellent place for early talent to choose, work and grow.
