Six top tips to creating a better employer branding strategy


It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. In a recent Linked in survey "72% of recruiting leaders worldwide agreed that employer brand had a significant impact on hiring." Represent your brand effectively.

How Strong Employer Branding Makes Recruiting Easier


Once you ask yourself these questions, you’re on your way to figuring out your employer brand. Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. The biggest mistake companies make when it comes to their employer brand is that they're not authentic enough. Tuning Up Your Employer Brand.

Improving Employer Brand Throughout the Employee Lifecycle

Corn on the Job

Employer branding is accomplished through strengthening the relationship between employees and stakeholders. Branding has a big impact on potential and current employees from the recruitment process all the way to hiring on-board. Benefits of a Strong Employer Brand.

Top tips to creating a better employer branding strategy


What is employer branding? It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. Top tips to creating a better employer branding strategy. Represent your brand effectively.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. A strong employer brand speaks to talent and helps them relate to the organization. Best Hiring Practices employer brand

3 Reasons to Earn the SHRM Talent Acquisition Specialty Credential

HR Bartender

Pursuing a credential can make you stand out when it comes to new career opportunities both inside and outside your organization. Think employment brand. Career Development Recruiting and Retention Training and Development human resources SHRM

Corporate Culture and Company Profits Are Not Mutually Exclusive

HR Bartender

Now I do understand that all of the conversation happening today about creating a best in class employment brand and building a top notch corporate culture might take this conversation on the verge of becoming corporate buzzwords or clichés.

Case Study: Using Hackathons to Attract, Develop, and Engage Talent


For example, one of the marketing team members works with the hackathon committee to develop collateral and signage promoting the hackathons. The committee starts with a training workshop for people unfamiliar with the themed topic.

The Rise of the Contingent Workforce


In recent years, organizations have sought out new ways to make employment more flexible. This “gig economy” now makes up about 40 percent of the employed, according to a recent Government Accountability Office estimate.

Top 10 Marketing Lessons for HR

Working Girl

To give a recruiting example, an organization might promote content about career development to create awareness of their employer brand, then follow up with more specific organizational information to candidates that engage with that content.

The 5 Most Important Characteristics of a Strong Company Culture


Although it will come as no surprise to most HR managers, employers, and employees, research shows that happy workers are more productive and effective at their jobs. Investment in employee development. Culture employer branding employers HR Tag

Downsizing with Dignity: Don’t Forget the Survivors


When considering a layoff, employers and HR leaders often miss an opportunity to increase employee engagement and improve productivity by failing to recognize the importance of supporting and engaging the employees not directly impacted by the layoff – the survivors. Communication is made even more difficult if you fail to implement a proper communication strategy and provide proper notification training for your managers.

Hackathons Solve for HCM Issues: Learning, Recruiting, Retention [Case Study]


The committee starts with a training workshop for people unfamiliar with the themed topic. Recruiters talk about the events with candidates as a way to demonstrate the unique culture of the firm, branding ADTRAN as a fast-paced innovator, which some might not expect from a 30+ year old firm.

How To Improve Job Satisfaction In A Growing Company

SAP Innovation

When you were younger, you were probably told that the smartest things for you to do would be to start your career in a big corporate environment, learn the good and the bad, and then go work for a startup and apply all of that knowledge. No Career Development.

Adobe 53

Welcome Sarah Thacker to #teamexaqueo!


Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience. Sarah Thacker joins exaqueo as an Employer Brand Strategist and Engagement Manager with 10 years of work experience in nonprofit, higher education, and corporate environments.

21 Newsletters Every HR Professional Should Read


Topics cover everything from recruitment, sourcing, diversity and inclusion, employer branding, best practices in the workplace, and many more. With self-development at its core, SocialTalent is the go-to newsletter for HR professionals looking to upskill.

A Holistic Approach: Branding the Entire Employee Lifecycle


A Holistic Approach: Branding the Entire Employee Lifecycle kprins Monday, May 18, 2015. Employer brand refers to your reputation as an employer in the talent marketplace. Your brand, however, touches all parts of the employee lifecycle. Development/Retention.

From Employment Opportunity to Employment Value

Brandon Hall

During the hiring process, both employer and prospective employee consider the benefits to both parties. Ensuring cultural fit starts with developing and maintaining an employer brand that the highest performing candidates have come to expect.

You CAN Bring the Sexy Back: ‘Branding’ Employee Discipline

HR Schoolhouse

It seems you can’t click open your web browser without reading something about “Employer Branding.” Or “Talent Branding.” Oh sure, during the strategy phase of “employer branding” there is cursory attention paid to overall organizational culture and the end-loop/integration to the employee life cycle. “If So great care is given to ensuring that the brand carries on throughout the onboarding, performance management and succession planning processes.

It’s Time to Start Thinking about Career Pathing (and Boost Engagement)

Digital HR Tech

Of course, there’s always more than one answer to a problem but today we zoom in on career pathing as part of the solution. . In this article, we’ll give a definition of career pathing, explain why it matters, and discuss a couple of common features of career pathing tools.

Strategic onboarding

Bersin with Deloitte

It is not a one-time event but a journey that gives employees immediate learning experiences to reach basic proficiency levels, functional training to understand the nuances of their roles, and strategic touchpoints to maintain long-term engagement. Helping new hires succeed.

Talent and HR News Update: Learning & Development


This month our talent and HR news update is focused on learning and development. Read on to learn how you, as an individual or a company, can continue to develop every day. 1) IN GOOD COMPANY: CAREER DEVELOPMENT AND LEARNING FROM FORBES WORKDAYVOICE Today’s workforce is undergoing a major shift and the traditional career is taking on a new shape. We’re also looking to grow and develop each team member individually.

How to Pitch a Talent Management Investment to Everyone


Use real and relevant examples such as how a currently onerous product launch and sales training process can be transformed by real-time micro-learning, access to videos and a central place to socially share sales best practices, challenges and solutions. and leadership training.

300+ Women Leaders in HR! These Women in HR Bring a Unique Blend of People & Strategic Skills.


With some huge HR challenges ahead , 2018 is said to be the break-through year for some of these issues to finally be tackled and it’s thanks to the strong female leaders that are empowering others to challenge these types of issues with their employers. Allison Kruse , Director of Social Media | Employer Branding | Content Strategy | Talent Acquisition | Digital Strategy. Ann Schulte , Global Leader, Learning & Leadership Development, Procter & Gamble.

Strategic onboarding

HR Times

It is not a one-time event but a journey that gives employees immediate learning experiences to reach basic proficiency levels, functional training to understand the nuances of their roles, and strategic touchpoints to maintain long-term engagement. Helping new hires succeed.

“Talent Management? Isn’t That for Hollywood?”

HR Daily Advisor

Most of HR is designed for long-term employment, he says, but the recession, coupled with the ages of employees, leads to a much more mobile workforce, and that’s a really critical issue for 2015. Leadership Development. Hiring strategy and development planning not in sync.

Social Mindset: A Key to Engaging Talent


There is plenty of conversation happening today around moving from employee engagement to employee experience, role of design thinking in driving people experiences and creating a differentiating employer brand experience.

4 Mistakes Most Leaders Make When Managing Millennial Employees

Business2Community Leadership

To make matters worse, unfair assumptions are made about this entire demographic, with employers branding them as lazy, entitled, and non-committal. Mistake #4: Overlooking Employee Training. Millennials crave professional development, with 75% of employees showing a keen interest in career growth opportunities. In fact, nearly 87% of millennials rank professional development as a critical desirability factor for any job.

Top 4 Things We Learned from Greenhouse Summit 2015


By considering who an employee can grow into, you focus less getting what you want out of them now, and more on their career development at your company. I agree with @JasonDiscovers and @Zappos '' @TonyHsieh : "Your culture IS your brand."

The role of Recruitment in Integrated Talent Management

Strategic HCM

I’ve posted recently on ‘The Executive Guide to Integrated Talent Management’ which I’ve contributed a chapter to, and also more specifically on the contribution of learning & development within this integration.

Turnover Taking Its Toll? Consider These Strategies for Securing Top Talent


Training and learning. You will attract more higher-quality job candidates (and keep them) if applicants know that your organization offers training, learning, and career development opportunities. Service/product and employment brand.



In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. We are creating opportunities for open discussion about the ways in which unconscious bias affects talent review and career development. Inclusivity and diversity are moral and legal responsibilities and employers are working hard to give diverse voices a platform.

Learning—The next frontier of digital HR

HR Times

Are we entering a golden era of technology solutions that enable lifelong learning and development? Identifying learning moments is not like a typical training needs assessment focused on task-specific training content.

8 Influential Employee Engagement Trends for 2019


When polled on career priorities, 57 percent of younger Americans responded that the most important factor was personally enjoyable and meaningful work. This topic has been hot for awhile — but a lot of brands and teams are getting wrong. Professional Development.

How to Create a Better Learning Environment for Your Employees


Encouraging employees to always be developing their skills is good for their mood, career development, and even team bonding. From attending conferences online to making classes more interactive, technology makes staff training easier than ever. Make training part of company culture. Training should be seen as a key part of company culture. Give employees easy access to the training resources they need.

Reshaping the Talent Management Process for Millennial Employees


This has forced employers to drastically change how they’ve approached their strategy in their talent management initiatives to attract and attain the best available Millennial human capital remaining. Millennial employees make up the largest demographic within the U.S.

“selling” your organization to attract new talent

O.C. Tanner

Represent your brand with your recruiters. Candidates’ first impressions of your employer brand are based on the interaction they have with a recruiter. Recruiters need to be able to sell your employer brand from the first exchange they have with a candidate.

What does the future of human resources look like for your clients?


Because of this challenge, more companies are focusing on building and marketing their employment brands. So, it’s become more important than ever for your clients to work on positioning their companies as employers of choice.

Using Social Media In HR & Recruiting [SLIDESHARE]

Unbridled Talent

Since signing up for a LinkedIn account in early 2006 ( member #5,852,039 here ), I’ve considered myself a “Social Media Anthropologist”, because I love to study how social media affects the entire employment process – from personal branding, job search, employment branding, recruiting, human resources and employee development.

Overcoming the Three Obstacles to Employee Empowerment


As the skills shortage continues, employers are looking for new and innovative ways to encourage higher engagement and motivation among their staff. . Taking pre-emptive action is essential to boost both engagement and performance in your company. One way to achieve that is to empower your employees towards career mobility. The remainder believe that career developmen t and achieving their career goals is only possible with another employer. .