What is employer branding?


First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

Six top tips to creating a better employer branding strategy


It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. In a recent Linked in survey "72% of recruiting leaders worldwide agreed that employer brand had a significant impact on hiring." Represent your brand effectively.

Your Employer Brand is More Important and Visible Than Ever

Career Partners International

The employer brand is core to your organization’s ability to attract, engage, and retain top talent. Harvard Business Review notes that a poor employer reputation can cost a 10% premium in salary per hire. About Career Partners International LLC.

How Strong Employer Branding Makes Recruiting Easier


Once you ask yourself these questions, you’re on your way to figuring out your employer brand. Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. The biggest mistake companies make when it comes to their employer brand is that they're not authentic enough. Tuning Up Your Employer Brand.

Top tips to creating a better employer branding strategy


What is employer branding? It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. Top tips to creating a better employer branding strategy. Represent your brand effectively.

3 Reasons to Earn the SHRM Talent Acquisition Specialty Credential

HR Bartender

Pursuing a credential can make you stand out when it comes to new career opportunities both inside and outside your organization. Think employment brand. Career Development Recruiting and Retention Training and Development human resources SHRM

Improving Employer Brand Throughout the Employee Lifecycle

Corn on the Job

Employer branding is accomplished through strengthening the relationship between employees and stakeholders. Branding has a big impact on potential and current employees from the recruitment process all the way to hiring on-board. Benefits of a Strong Employer Brand.

Your 5-Day Plan to Learning YouTube

HR Bartender

So video plays a huge role in business, training and career development. For example, in my training programs, I often mention the Johari Window. I can save it under a playlist titled “jobs” or “careers.”

Video 411

Corporate Culture and Company Profits Are Not Mutually Exclusive

HR Bartender

Now I do understand that all of the conversation happening today about creating a best in class employment brand and building a top notch corporate culture might take this conversation on the verge of becoming corporate buzzwords or clichés.

The Employee Value Proposition: Definition, Key Elements and Examples (including videos)

Digital HR Tech

Contents What is an Employee Value Proposition EVP vs. Employer Brand 5 Key elements of an Employee Value Proposition Employee Value Proposition Examples On a final note FAQ. What’s the difference between your EVP and your Employer Brand?

5 Reasons to Employee Training And Development

Vantage Circle

According to a report by Training Magazine, companies in the U.S. billion on training and development programs for employees. The reason behind this is simple, organizations now have realized the importance of employee training and development.

Case Study: Using Hackathons to Attract, Develop, and Engage Talent


For example, one of the marketing team members works with the hackathon committee to develop collateral and signage promoting the hackathons. The committee starts with a training workshop for people unfamiliar with the themed topic.

The Rise of the Contingent Workforce


In recent years, organizations have sought out new ways to make employment more flexible. This “gig economy” now makes up about 40 percent of the employed, according to a recent Government Accountability Office estimate.

Top 10 Marketing Lessons for HR

Working Girl

To give a recruiting example, an organization might promote content about career development to create awareness of their employer brand, then follow up with more specific organizational information to candidates that engage with that content.

The 5 Most Important Characteristics of a Strong Company Culture


Although it will come as no surprise to most HR managers, employers, and employees, research shows that happy workers are more productive and effective at their jobs. Investment in employee development. Culture employer branding employers HR Tag

Downsizing with Dignity: Don’t Forget the Survivors


When considering a layoff, employers and HR leaders often miss an opportunity to increase employee engagement and improve productivity by failing to recognize the importance of supporting and engaging the employees not directly impacted by the layoff – the survivors. Communication is made even more difficult if you fail to implement a proper communication strategy and provide proper notification training for your managers.

How To Improve Job Satisfaction In A Growing Company

SAP Innovation

When you were younger, you were probably told that the smartest things for you to do would be to start your career in a big corporate environment, learn the good and the bad, and then go work for a startup and apply all of that knowledge. No Career Development.

Adobe 55

Welcome Sarah Thacker to #teamexaqueo!


Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience. Sarah Thacker joins exaqueo as an Employer Brand Strategist and Engagement Manager with 10 years of work experience in nonprofit, higher education, and corporate environments.

Hackathons Solve for HCM Issues: Learning, Recruiting, Retention [Case Study]


The committee starts with a training workshop for people unfamiliar with the themed topic. Recruiters talk about the events with candidates as a way to demonstrate the unique culture of the firm, branding ADTRAN as a fast-paced innovator, which some might not expect from a 30+ year old firm.

21 Newsletters Every HR Professional Should Read


Topics cover everything from recruitment, sourcing, diversity and inclusion, employer branding, best practices in the workplace, and many more. With self-development at its core, SocialTalent is the go-to newsletter for HR professionals looking to upskill.

Talent and HR News Update: Learning & Development


This month our talent and HR news update is focused on learning and development. Read on to learn how you, as an individual or a company, can continue to develop every day. 1) IN GOOD COMPANY: CAREER DEVELOPMENT AND LEARNING FROM FORBES WORKDAYVOICE Today’s workforce is undergoing a major shift and the traditional career is taking on a new shape. We’re also looking to grow and develop each team member individually.

A Holistic Approach: Branding the Entire Employee Lifecycle


A Holistic Approach: Branding the Entire Employee Lifecycle kprins Monday, May 18, 2015. Employer brand refers to your reputation as an employer in the talent marketplace. Your brand, however, touches all parts of the employee lifecycle. Development/Retention.

Talent Acquisition Teams Plan to Increase Spend on These 6 Things in 2019

Linkedin Talent Blog

Because of that, many companies are increasing spending in several key areas of talent acquisition in order to attract top talent, as Criteria Corp found in its 2018 Pre-Employment Testing Benchmark Report. For more tips about building training into this model, skip to part five.

5 Benefits of Coaching in the Workplace


This may involve connecting employees to other colleagues within the company, or with external coaches or mentors who can help them develop their skills. Now, businesses are increasingly investing in coaching for employees at every stage of their career. For example, a software tester becoming a software developer, or a marketing person moving into product. Companies also benefit from not having to onboard and train someone new in how their product or service works.

It’s Time to Start Thinking about Career Pathing (and Boost Engagement)

Digital HR Tech

Of course, there’s always more than one answer to a problem but today we zoom in on career pathing as part of the solution. . In this article, we’ll give a definition of career pathing, explain why it matters, and discuss a couple of common features of career pathing tools.

10 of our favorite careers pages – and why we love them


The careers page, of course. The portal that connects employers with potential employees; that’s the place to look for those answers. Company career pages should be more than just a shop window for open roles. With an easy-to-navigate careers page.



In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. We are creating opportunities for open discussion about the ways in which unconscious bias affects talent review and career development. Inclusivity and diversity are moral and legal responsibilities and employers are working hard to give diverse voices a platform.

The Top 5 Candidates You’re Overlooking (And Why They Might Be Your Best Hire Yet)


Most employers want to attract high demand, traditional candidates. Attract passive talent by bolstering (and sharing) your employer brand and career opportunities through recruitment marketing. Not all qualified candidates build their career through traditional paths.

Strategic onboarding

Bersin with Deloitte

It is not a one-time event but a journey that gives employees immediate learning experiences to reach basic proficiency levels, functional training to understand the nuances of their roles, and strategic touchpoints to maintain long-term engagement. Helping new hires succeed.

How to improve your restaurant turnover rate


These factors have traditionally made candidates turn away from the hospitality industry when thinking about their career. The numbers, too, confirm that the restaurant turnover rate is a big challenge for employers and recruiters in hospitality.

From Employment Opportunity to Employment Value

Brandon Hall

During the hiring process, both employer and prospective employee consider the benefits to both parties. Ensuring cultural fit starts with developing and maintaining an employer brand that the highest performing candidates have come to expect.

You CAN Bring the Sexy Back: ‘Branding’ Employee Discipline

HR Schoolhouse

It seems you can’t click open your web browser without reading something about “Employer Branding.” Or “Talent Branding.” Oh sure, during the strategy phase of “employer branding” there is cursory attention paid to overall organizational culture and the end-loop/integration to the employee life cycle. “If So great care is given to ensuring that the brand carries on throughout the onboarding, performance management and succession planning processes.

Everything to know about Human Resource Management


It is designed to maximize employee performance in the service of an employer’s strategic objectives. It is aimed at synergizing the entire spectrum of creating, managing, and cultivating the employer-employee relationship. Training & Development.

300+ Women Leaders in HR! These Women in HR Bring a Unique Blend of People & Strategic Skills.


With some huge HR challenges ahead , 2018 is said to be the break-through year for some of these issues to finally be tackled and it’s thanks to the strong female leaders that are empowering others to challenge these types of issues with their employers. Allison Kruse , Director of Social Media | Employer Branding | Content Strategy | Talent Acquisition | Digital Strategy. Ann Schulte , Global Leader, Learning & Leadership Development, Procter & Gamble.

“Talent Management? Isn’t That for Hollywood?”

HR Daily Advisor

Most of HR is designed for long-term employment, he says, but the recession, coupled with the ages of employees, leads to a much more mobile workforce, and that’s a really critical issue for 2015. Leadership Development. Hiring strategy and development planning not in sync.

Strategic onboarding

HR Times

It is not a one-time event but a journey that gives employees immediate learning experiences to reach basic proficiency levels, functional training to understand the nuances of their roles, and strategic touchpoints to maintain long-term engagement. Helping new hires succeed.