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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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What Is Human Resources?

Analytics in HR

They maximize employee capabilities that will help drive organizational success by identifying the skills gaps, creating L&D programs, and implementing performance management systems. Human Resources Management (HRM) is a systematic approach to managing the company’s workforce to help meet organizational goals.

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This game developer CHRO has found a winning talent strategy

HRExecutive

When CEO Frank Gibeau joined the company in 2016, he refocused Zynga on driving success with talent and culture , which set the wheels in motion for the company to head on a “different trajectory”—and that, coupled with turning around employer branding, became Ryan’s mission. See also: Your culture has changed.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

Being a CHRO can sometimes feel isolating, but it doesn’t have to. Collaborating and co-creating with Chief Human Resources Officers is one of the most rewarding parts of working at Blu Ivy Group. Let’s explore how the strategic application of Employer Branding is integral to achieving success in each of these crucial areas.