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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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How HR Can Create a Comprehensive Talent Strategy

Analytics in HR

Talent strategy (often referred to as talent management strategy or talent acquisition strategy) is essential if organizations want to ensure they have the right talent in the right place to meet their long-term financial, marketing and operational goals and objectives. Talent and the management of that talent is everything.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. I’ve grappled with the intricacies of analytics, juggling multiple tools, and facing the perpetual challenge of showcasing the value of people strategy amidst economic uncertainties.

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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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How to Strengthen Culture and Build Your Employer Brand in Remote and Hybrid Work Environments

Blu Ivy Group

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. I always walk away from web-based coffee, collaboration, strategy, or sales sessions revitalized to tackle my daily tasks and continue my mission to make work more human-centric.

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What Is Human Resources?

Analytics in HR

As a function, HR covers the processes, practices, and strategies to attract, develop, and retain employees who contribute to the company’s overall success. Hence, they execute an HR strategy to create a supportive and engaging work environment that values employees’ contributions and wellbeing. What is Human Resources?