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Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

The Rise of Employer Brands on Tik Tok

Blu Ivy Group

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. Why is Tik Tok Interesting for Employer Brands to Consider? Employer Branding

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The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

Purpose allows an organization to make company values public and to differentiate itself to both customers and employees. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Company Job Pages. Employer Review Sites. Some companies take it a step further. Start a company career blog. So, it’d be smart to optimize your company content on them.

What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. E ngage with employee groups.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. How you communicate your company culture and atmosphere is key to your recruitment process.

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding. How important can employer branding possibly be? appeared first on Glints Employers.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. The Shared Characteristics of Ethical Employers.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Is the company hard to get into—or will it hire just about anybody?

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

Roughly 9 in 10 consumer respondents said they would buy from a company that leads with purpose. So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Quick.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

Roughly 9 in 10 consumer respondents said they would buy from a company that leads with purpose. So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Quick.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He works tirelessly to improve LogMeIn’s culture for current employees and to attract future talent to the company.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Can you share some examples of how a D&I policy affected your company in a positive way?

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why Is Diversity In The Workplace Important?

Engaging Employees in Your Company Purpose: 4 Key Drivers & Why They Matter: Employer Branding Driven by Storytelling (part 4 of 4)

Vignette Agency

This the final blog post in a four-part series about the importance of strengthening employees’ connection to company purpose to drive engagement. Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding. An employer brand drives the perception of your company Employer branding is a buzzy term that gets thrown around a lot, particularly in the recruiting world.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

A Diverse Workforce Represents a Diverse Customer Base. When an organization has too many employees that start as part-timers and work their way up, and have only ever worked at the same company, their views can easily become insular, and disconnected from the marketplace.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. And one of the ways we can achieve balance is by being a 100% virtual company. This virtual setting is a part of our culture and our own employer brand. These stories can be easily shared internally via Yammer or Chatter, and externally via your company’s blog or social media channels.

Workplace Diversity: Does Your Company Have What Women Expect?

Yello

Waiting to play catch-up is not an option for employers when half the talent pool is on the line. The tightest labor market in decades demands employers step up their games now, with targeted strategies that align with and reflect women’s preferences about workplace diversity and recruiting.

4 reasons why ‘Diversity’ isn’t just another HR buzzword

cipHR

Diversity has always been one of the many areas HR have had to keep in mind when attracting and recruiting talent. It's widely known in the business community that a diverse workforce is a good thing, but why, what are the actual advantages for business owners and employees?

While Companies Make Strides Towards Diverse Workplaces, Political Diversity Struggles in Tech

Select Software Reviews

Despite increased pressure to create a more diverse and inclusive workplace, diversity is still an area where many companies struggle. Businesses also fail to create an inclusive workplace when they focus on hitting diversity quotas rather than on shifting the company culture.

#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Your unique hashtag doesn’t have to be about the company as a whole.

Showcasing Truly Diverse & Inclusive Organizations

Jeff Waldman

I recently published 3 blog posts about my take on diversity and inclusion in the workplace. What does it matter that your organization is diverse when you are not supporting and including your employees in all aspects of work? What is Diversity Factor?

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

In the past year, Delta Air Lines was named: Most On-Time Global Airline by Flight Global Most Innovative Companies Worldwide by Fast Company One of Fortune magazine’s Most Admired Companies for the fifth consecutive year In the first half of 2018, Delta’s net promoter score (NPS) was 43.9%, up 187% from its 2010 score (15.3%) ( Inc.com ). Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course.

What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

HR Tech 2015: Employer Branding is on the Rise

Cielo HR Leader

So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics. Here are two examples: UnitedHealth Group leveraged consumer marketing best practices to bring their employer brand to life.

Gender inclusion in the workplace: Going beyond diversity

Workable

Diversity vs. Inclusion: why they’re not the same. It’s not by chance that when we talk about diverse teams and diverse workplaces, we, ultimately, mention diversity and inclusion (D&I). For example, if you’re hiring employees from underrepresented groups (e.g.