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Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!).

Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

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The Rise of Employer Brands on Tik Tok

Blu Ivy Group

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. Why is Tik Tok Interesting for Employer Brands to Consider? Employer Branding

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

Purpose allows an organization to make company values public and to differentiate itself to both customers and employees. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values.

11 Videos Show How Diverse Employment Branding & Recruiting Really Is

Workology

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Company Job Pages. Employer Review Sites. Recruiting Microsites. Some companies take it a step further. Start a company career blog. Company Job Pages.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Three pillars of a successful employer brand for women: 1. Why should it be any different for an employer brand?

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Three pillars of a successful employer brand for women: 1. Why should it be any different for an employer brand?

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer.

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated HR

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. Challenge 2: Many team members are out at the client sites, rather than their employer’s office.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Why Is Employer Branding Important on Job Descriptions? Job Page Branding.

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. Companies spent $164.2

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. Companies spent $164.2

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. How you communicate your company culture and atmosphere is key to your recruitment process.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

7 elements companies can’t fake about their employer brand

cipHR

A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Getting this right will reveal organizational authenticity and attract the best recruits. companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change.

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire HR Trends

Use this audit checklist to evaluate and improve the effectiveness of your recruiting process-related content. If you don’t have a benchmark from which to grow, your organization will have a tough time figuring out which recruiting content is worth the investment of time and money.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Build a Diverse Workforce with These 5 Best Practices in Mind

ClearCompany HRM

Higher revenue, better job performance, a more trusted employer brand, and increased customer base are just a few of the benefits of a diverse workforce. The need for companies to diversify their workforce continues to grow. Company Culture diversity hiring

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Is the company hard to get into—or will it hire just about anybody?

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Recruiting manager.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. While there are benefits to recruiting from within your organization, there are also dangers associated with it. A Diverse Workforce Represents a Diverse Customer Base.

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. It gives job seekers a glimpse into what it is like to work for your company. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message.

6 Things To Include in an Employer Branding Video

Rezoomo

Forbes) They want a job that they love doing, a job that provides opportunities for growth and a company culture that fits who they are. What does this mean for companies hiring today’s job seekers? Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. It makes your company more tangible, honest, and real.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Can you share some examples of how a D&I policy affected your company in a positive way?

Recruitment marketing strategy: why it pays to be authentic

Workable

Susan is a copywriter and has just found an interesting job ad from the company “White Lies”. The role is what she’s looking for and the company looks like a great place to work at, with employees enjoying their beautiful offices and organizing fun events and trips. Meet Susan.