Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. It promotes the company and instills pride.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). But why not for recruiting talent?

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Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand?

Employer Branding vs. Recruitment Marketing

Employment Metrix

So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. However, if your organization is in the “faxing” camp, let me toss out a couple of thoughts to consider: The kind of technology your organization uses says a lot about your company.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

Capitalist Note : This post is part of a series on Building/Reinforcing Company Culture Through Great Recruiting and Talent Acquisition Practices. . Let's face it people, " company culture " is a loaded phrase. Still, Employment Brand matters - a lot.

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

Well, in the modern talent-driven workplace, retaining the most qualified and skilled employees is a must for every company. For example, would you prefer to join a company with a bad reputation among its employers? And we all know what a high turnover rate means for companies.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Start your companies journey with us today!

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. It's basically the reputation of a company as seen from the point of view of the employees already working there. Recruitment Employer Brand

Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding?

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

The 5-Step Guide to Recruiting Top Talent Through Employer Branding

Fond

Are you struggling to attract talented employees to your company? Many businesses don’t consider that employee branding might factor into this challenge. Top candidates are already employed by companies with a high brand reach. Audit Your Employer Reputation.

10 Ways to Turbocharge Your Employer Branding

Get Hppy

A Good Employer Brand equals BETTER Talent, LOWER Turnover, and GREATER Business ROI. Let’s look at 10 things you can start doing (or just do more of) today to build an employer brand your competitors will be jealous of.

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. Do Employer Branding and Recruitment Marketing have anything in common?

Employer Branding for Recruitment

Paycor

Your recruiting team has the opportunity to be a key ambassador of your company’s brand. Here are 5 tips to help ensure your employment brand is on target, giving your company the opportunity to snap up that top talent before your competitors do.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. It works for connecting companies with candidates, too. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. Your company’s history is a story.

How to Build an Employer Brand from the Inside Out

Vignette Agency

The dynamic is shifting and companies now have to do a better job marketing the employee experience to attract everyone from tenured managers to hourly employees. Start from within, engaging your employees so they support the employer brand, from the inside out.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values.

Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Companies are now using visual more creatively to tell their stories. times more often than a HR/recruiter message.

Strategic Recruitment Marketing Made Simple

Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera

By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.

#WorkTrends: Great Expectations: Living Your Employer Brand

TalentCulture

This month TalentCulture has been focusing on how people and companies can learn to do better. Nowhere is that more crucial than in the sphere of employer brands. But an employer brand isn’t just an academic exercise, as Meghan […].

How to Protect Your Employer Brand and Culture During COVID-19

Blu Ivy Group

Organizations the world over are working diligently to safeguard their companies, employees, and communities; health, safety, and day-to-day crisis management are primary as they should be. What is the company’s future outlook? Culture Employee Value Proposition (EVP) Employer Brandin

Netflix for HR: The Fyre Festival Documentary & Your Employment Brand.

The HR Capitalist

This documentary is a primer on two things: 1-- How to market and get buzz - which has implications for your employment and cultural brand at your company. 2-- The peril of overpromising and underdelivering related to what's possible at your company.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

Purpose allows an organization to make company values public and to differentiate itself to both customers and employees. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values.

Blending Tech & Personalization into the Candidate Experience

Speaker: Tasha Altorfer, Talent Acquisition Manager, Ceridian

For candidates, getting an automated email to confirm you have received their application is no longer cutting it. Why would candidates want to work for a company where they are just Applicant No. 16478? Which is why the candidate experience is so essential. Join Ceridian Talent Acquisition Manager Tasha Altorfer to learn how you can create a personalized candidate experience from beginning to end.