9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor). Employer Review Sites.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

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4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

Launching an Employer Brand Partner Search

exaqueo

These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Like many in the brand and advertising industry, I don’t support the idea of spec work. Order to chaos.

Build Your Employment Brand

FlashPoint

I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand. Smart employers showcase their employees’ volunteer efforts (e.g.,

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Survey: Workplace Diversity Critical to Veteran Recruiting Programs

Yello

To compete for and win members of this valuable talent pool , employers need targeted veteran recruiting strategies that align with veteran’s preference about workplace diversity and recruiting. Military Veterans and Service Members Share Their Thoughts on Diversity.

How to Create a Strong Diversity Recruiting Strategy

Yello

What Is a Diversity Recruitment Strategy? A diversity recruitment strategy defines goals, accountabilities, action items and success measures for attracting, engaging, assessing and hiring diverse talent to drive business success. A diversity recruitment strategy can help. .

Comparably: The New Glassdoor Alternative

Ongig

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space.

Why Dealership Employees Are Critical to the Car Buying Journey

Hireology

And if they don’t have a great experience with your dealership employees, your prospective customers might bring their business to a competing dealership. Maintain a Strong Dealership Employment Brand.

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Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

15:50 Creating an award-winning employer brand. Really at an agency, I learned how to get comfortable working with high volume reque’s and managing multiple hiring managers with various competing personalities – no, some competing priorities, not personalities, sorry!

Wooing top tech talent: Recruiting in the Boston tech scene

Workable

This isn’t just a problem for employers; it’s a problem for recruiters as well both in terms of cost and overall disruption. Erica spoke at length about these expectations, including diversity and inclusion as part of the package. Diversity isn’t just a token.

Indeed Interactive 2018 Highlights: Most Valuable Tweets

Ongig

They provide important data and insights that help employers improve their recruiting processes. Employer Branding. Diversity and Inclusion. Recruitment #Recruiting #Employers pic.twitter.com/uJ35Bxr9TN. Performance profiles guide performance by mapping the mindsets, skills & core competencies” via @AnoukKon #indeedinteractive pic.twitter.com/iRmPvrDPx3. Employer Branding. Diversity and Inclusion.

Retail talent in the spotlight

HR Times

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. Additionally, retailers can invite freelancers to promote their brand on social media to increase sales during the holidays.

CHRO 82

Retail talent in the spotlight

HR Times

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. Additionally, retailers can invite freelancers to promote their brand on social media to increase sales during the holidays.

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Launching a Diversity and Inclusion Program Isn’t Enough – Here’s How to Make a Meaningful Impact

Linkedin Talent Blog

This is shocking, considering that 97% of respondents report that their company has a diversity program in place. Simply launching a diversity and inclusion (D&I) program isn’t enough. The diversity and inclusion (D&I) initiatives that all employees rank as highly effective.

Employee Well-Being: Is It Critical For Your Growth Strategy?

SuccessFactors

Studies have found that this well-rounded approach supports and improves workforce inclusion, diversity, and, consequentially, better innovation and performance.”. Do employee well-being programs really work?

[Infographic] Recruiting trends to watch in 2020

Teamtailor

You don’t have to go full-blown AI, but consider how you can best utilize chatbots, inclusive hiring and how AI can positively impact your employer branding. With the need to hire the best talent, companies are competing when it comes to recruiting.

9 Companies Getting Branding Right and What Talent Teams Can Learn From Them

Entelo

Your brand identity is priceless. Here's what you can learn from nine organizations with stellar branding – vividly illustrating their employees’ story, instilling interest in potential candidates, spotlighting company culture and the importance of their values.

The Inability to Respond

NoExcusesHR

As Human Resources leaders, we care deeply about leadership competencies in two ways: - The first, is putting forth the effort to identify, develop, and implement them. - Not Unwilling.Just Unable Back to leadership competencies.

Does Your Corporate Culture Need A Tune-Up?

TalentCulture

This was the first step to a more clear employer brand. Training to ensure skill levels and competency: Necessary to ensure all employees trusted the skill levels of their colleagues. What makes a great leader? Maybe it depends.

Why Accountability is Key to Effective Recruiting

Entelo

The upshot is that, according to Gallup , a strong culture of accountability, “leads to improved competency, commitment to work, increased employee morale and work satisfaction.”. How Hiring Freethinkers Encourages Diversity of Thought. Recruiting Company Culture employer brand

Recruiting’s New Reality: A People-Centric Paradox

SAP Innovation

HR itself is experiencing above-average growth as well: The number of employed human resources and labor relations specialists is expected to increase 13 percent per year, some 2% faster than the average for all occupations. There’s diversity.

The Clever Plan One Company Devised to Recruit an Engineer

Linkedin Talent Blog

You’re competing for the same talent as Google, Facebook, and Uber, without the shiny brand or fancy perks. Employer Brand Recruiting StrategyHiring is hard, and especially so if you’re a startup.

What is unconscious bias and why it should be reduced in talent recruitment?

Cognisess

Sometimes they’re useful – like when we stubbornly always choose to stay at our favourite brand of hotel; but often they’re not. This is important in building a credible employer brand and reputation to compete in the talent market. Unconscious bias: a brief overview.

Why you can’t ignore unconscious bias in the workplace

cipHR

Unconscious bias adversely affects diversity within an organisation and the benefits that a workforce with varying backgrounds and experiences offer. Enhanced talent and employer brand. Google publically admitted that when it comes to diversity, it could do better.

What is blind recruitment – and does it work?

cipHR

Discover why hiding personal details from candidates’ applications helps to improve the diversity of new hires, and how to introduce it to your organisation using an ATS. Blind recruitment is gaining traction as an effective way to recruit more diverse staff. Those with ‘male’ names were rated as “significantly more competent and hireable”. Read more in our article, five reasons why diversity and inclusion at work matters.

12 Marketing Trends Every Top Brand Needs To Know In 2016

SAP Innovation

According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. That’s why many top brands today are implementing lead nurturing programs that are personalized to the needs, interests and actions of different prospects, so they are sent off to the appropriate nurture paths. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success.

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Make Technology Compliance Sexy: Embrace The Culture

TalentCulture

HR wants to focus on talent acquisition across all the shiny platforms; to forge new paths for talent management; to help create amazing employer brands that practically vacuum eager talent our way; to futurecast. Make a clear part of the employer brand.

Do Hefty Payouts for Employee Referrals Work?

Jeff Waldman

If you employ 500 employees and each employee has an average network size of 100 people then that’s potentially a 50,000 person network that you could tap into. A few potential risks are the lack of innovation, lack of workplace diversity and inclusion and inability to creatively solve problems. Of course every single Canadian tech company is competing with each other in Canada, and in the United States.

How to grow your startup with a great company career page

Collage

How to build diversity and inclusion into your hiring process. In a 2017 study that looked at 180,000 job seekers, 58% said that company career sites are their top channel for researching an employer, followed by personal referrals at just 36%. Attract diverse candidates.

How The Biggest Trends Of 2015 Have Impacted HR And Recruitment

SAP Innovation

This unique—and massive—generation and the influence they wield is something that can’t be ignored, and had a massive impact on how businesses adjusted their strategies and employment practices in 2015. As technology has allowed work and life to blend seamlessly these days, today’s up-and-comers, a full 88 percent, expect “work-life integration” to be a natural part of their employment experience. It’s safe to say that 2015 truly became “the year of digital technology.”

Engaging Employees Through Wellness Programs

SuccessFactors

From the impact on engagement, employer brand and loyalty, harmony and happiness, productivity and potential, there are so many value levers. An effective work-life balance is the best prevention that employers can offer employees in terms of health and wellness.

How To Deal With Astonishing Growth in Global Talent Acquisition

Pragna Technologies

In 2018, virtually 75% of employers struggled to fill positions with the proper candidates.Unfortunately, this talent shortage is simply worsening. As we intensify our understanding of the massive increase in global hiring, we must also endow ourselves to compete effectively.

4 HR Challenges That Can Be Improved Upon In The Retail Industry

Workuments

Employing workers that don’t take the job and training seriously affect customer service and overall team morale. Diversity – In an industry with a lot of different types of cultures and backgrounds it is critical to not only understand the differences of coworkers, but also accept and celebrate those differences. Integrating a Human Resource Management System can help manage a diverse environment and help prevent any issues that may be damaging to the company.