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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Navigating Talent Recruitment Needs in Manufacturing and Skilled Labor Industries: A Guide for HR Leaders

Blu Ivy Group

We’ve been reading the headlines and economic reports over the last few years and now is the time for organizations to refresh, relook, and invest in their employer brand strategy and recruitment marketing strategies. From the headlines: Over 700,000 skilled tradespeople are expected to retire by 2028.

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Why You Should Wait to Overhaul Your Careers Site

Blu Ivy Group

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . This is especially true for employers seeking to hire hourly workers, who have more competing choices than ever before. .

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Employer Brand Strategy for Startups

Blu Ivy Group

Early-stage startups don’t have the brand awareness that other, more established companies do, so it can be hard for them to even get the attention of top talent, let alone compete on offers. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

For example, for small to medium-sized organizations, a common objective is building employer brand awareness and preference since you’re competing with larger, more established brands and enterprises. Employer Brand Content Marketing 101. To measure brand awareness, you should track metrics like engagement (i.e.,

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Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. That’s why, to keep you motivated, we wanted to give you a little inspiration and explain precisely how Employer Branding can help you win in today’s job market. .

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Employee Value Proposition Trends In 2022

Blu Ivy Group

By taking the time to understand and communicate to each core segment, the recruitment marketing strategy will begin to see greater efficiencies and impact. Today, it is no longer a nice to have, but more of a necessity for those looking to compete and build sustainable talent models. MBO Partners ).