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2021 Employer Branding Strategy

Blu Ivy Group

Predicting the next twelve months can feel somewhat daunting when reflecting on the year we have just had. That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Today, I wanted to add something to that conversation because there’s one aspect of the model that I can see being underutilized and it’s shared media. Shared media takes place when others share the messaging that you’re sending out. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. Communicating the employee experience to candidates, served up at the right time to the right person, is necessary to stay competitive. .

The best employer branding podcasts: listen and learn

Stories Incorporated

Reading Time: 7 minutes When screen fatigue sets in, change the channel, literally, and turn on a podcast. Your ears and mind will be opened by new strategies and stories from innovators in the talent marketing industry. Start with some of our favorite employer branding podcasts.

11 Videos Show How Diverse Employment Branding & Recruiting Really Is

Workology

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video. We are living in a candidate controlled job economy right now which means we have to work to woo not just our employees with attractive perk programs, time off and other benefit packages.

Employer Branding Strategies for the COVID Era

Vantage Circle

The digital revolution in the information age has made the concept of employer branding more significant, which helps in nurturing and retaining the best-in-class talent today. Most of the companies must be making transparency the primary policy.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This has always been the case, but in 2020? The COVID-19 pandemic has shaken the globe and upended the lives of your coworkers.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. Virtual tours of the office. They aren’t always the best for #employerbranding.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

One of the hottest topics in the business world these days is focusing on purpose as a key business driver. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. When exploring company purpose, the benefits of corporate charity partnerships cannot be understated. 94% are more likely to trust the company. The SickKids Experience.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Recruiting Microsites. It’s one of the most effective and direct ways to reach your talent pipeline. They make candidates fill out a talent network form before getting to the online job application. Employer Review Sites.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

The world of work is changing. As candidates are acting more and more like consumers, employers have had to adapt. Creating a positive work environment has become essential to attract and retain talent, and communicating that fact to candidates and the community at large is necessary to stay competitive. . And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. I’ve been in-house, the agency side, you name it.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Build a better employer brand for all.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Build a better employer brand for all.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated HR

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. You’ll find (even more) employee stories tied to mission and purpose, which is a recruitment marketers’ dream… but you can’t shout those inspiring specifics from the rooftops, which is a real recruitment marketers’ challenge. To combat this challenge, we ask what the overall organization has done for them.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. And most employees want to learn.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. Little to no EB efforts are carried over to their job descriptions where the conversions are made. Why Is Employer Branding Important on Job Descriptions?

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths. Here are four eye-opening insights from a top thought leader in the employer branding space: 1.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? It’s not what traditionally comes to mind — Nike’s athletic shoes and “Just do it” slogan, or Subaru’s sedans and SUVs that are, apparently, the official vehicles of outdoorsy dog lovers. An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. My brand plummeted.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. And most employees want to learn.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Employers should always be open to using new and different strategies to help them recruit the best new talent. Establishing, maintaining and nurturing a strong employer brand is one of the most effective ways to attract top candidates. Flex the rules.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether you are just starting out or you are looking to discover new ways to revamp your employer brand, here at Rezoomo.com we have put together a list of what potential candidates want to see when they visit your page.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Obvious touch points include the organization’s website, email signatures, hiring process, PR efforts and culture.

Launching an Employer Brand Partner Search

exaqueo

These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins.

Everything you need to know about 'Employer Branding' with Devan Bhalla

Vantage Circle

Employer branding is the mechanism whereby work seekers, employees and key stakeholders handle and influence your image as an employer. This includes everything you do to put your company as a desired employer. 08:09) What should you not do for employer branding? (11:42)

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? The answer is to know your audience and speak directly to their interests. A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message.

6 Things To Include in an Employer Branding Video

Rezoomo

Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Job posts get 36% more applications if accompanied by a recruiting video. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. Do you have training programs?

How to Improve Your Diversity Recruitment Strategy

Vantage Circle

Today, with all the equality movements and the support that’s going to different minority groups, it’s hard to imagine that any company would allow itself not to make the workplace more diverse and inclusive and continue discriminating against certain genders and nationalities.

The Importance of Inclusive Recruitment

Hireology

Diversity and Inclusion are terms often grouped together in the workplace, meant to encompass a company’s efforts toward a more equitable workforce and employee experience. Inclusive recruitment is designed to eliminate as much bias as possible when hiring for your open positions.

A Diversity Boost

HRO Today

In today’s increasingly diverse world, the case for corporate D&I initiatives that deliver real progress is stronger than ever. If it’s not real, it won’t feel authentic to your candidates and your employees, no matter how well you source diverse talent,” he explains.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! Coming Up In the World. What are the main responsibilities of you and your team?

7 elements companies can’t fake about their employer brand

cipHR

A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Some brands might be tempted to try and game the system, faking their employer brand, rather than putting the time and effort into building one naturally and for the right reasons. Here are 7 elements of employer branding that simply can’t be faked: 1.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. Getting this right will reveal organizational authenticity and attract the best recruits. In this post, we explore the value of being an ethical business and how such organizations can reveal their values and principles to candidates. . We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. What Will A Lack of Diversity Lead To?

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

exaqueo

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong! S HOULD YOUR BRAND BE FAMILY FRIENDLY? BE REAL ABOUT DIVERSITY AND YOUR EMPLOYER BRAND Diversity isn’t just checking off the boxes.

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Effective employer branding offers you the opportunity to excite top talent about joining your team, helping you stand out from other employers in today’s competitive hiring market.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. Promoting from within can be disastrous if not done with the right information and planning. While there are benefits to recruiting from within your organization, there are also dangers associated with it. A Diverse Workforce Represents a Diverse Customer Base. Spending a lifetime at one company is a thing of the past.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.