Expert insights. Personalized for you.
The world of work is changing. As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. MORE
In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., MORE
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. MORE
You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. Virtual tours of the office. They aren’t always the best for #employerbranding. MORE
Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Obvious touch points include the organization’s website, email signatures, hiring process, PR efforts and culture. MORE
Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. What the Heck is Tik Tok? Why is Tik Tok Interesting for Employer Brands to Consider? MORE
This is probably not the first time you have heard that 2016 will be the "Year of the Employer Brand.". In its Global Recruiting Trends Report for 2016 , LinkedIn found that employer branding has made a comeback as a top priority. 59% of the world’s employers are boosting their investment in brand creation and management this year. Cielo's clients certainly have employer branding at the top of their agendas for 2016. MORE
The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. We are going hold each team member to the same standard as everyone else. MORE
Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. And most employees want to learn. MORE
Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. And most employees want to learn. MORE
founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. The 25.3% MORE
There are a ton of great HR/Recruitment blogs. But which ones get the most traction and are right for you? We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Top 3 HR/recruitment blog posts. MORE
A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Today, I wanted to add something to that conversation because there’s one aspect of the model that I can see being underutilized and it’s shared media. MORE
As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Flex the rules. MORE
First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. What is the goal? Training 4. MORE
Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Job posts get 36% more applications if accompanied by a recruiting video. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. Do you have training programs? MORE
Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? The answer is to know your audience and speak directly to their interests. A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. MORE
Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true. MORE
Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture . MORE
As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong! S HOULD YOUR BRAND BE FAMILY FRIENDLY? BE REAL ABOUT DIVERSITY AND YOUR EMPLOYER BRAND Diversity isn’t just checking off the boxes. MORE
Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. If you’re working in a secured environment, you can’t show the office (and oftentimes employees are working on client sites anyway). MORE
Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. MORE
There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! Coming Up In the World. What are the main responsibilities of you and your team? MORE
In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., MORE
Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . MORE
The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths. MORE
If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. MORE
One of the hottest topics in the business world these days is focusing on purpose as a key business driver. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. MORE
These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins. MORE
Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. MORE
It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. Promoting from within can be disastrous if not done with the right information and planning. A Diverse Workforce Represents a Diverse Customer Base. MORE
A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity. MORE
A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. MORE
As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video. MORE
A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. How you communicate your company culture and atmosphere is key to your recruitment process. MORE
Susan is a copywriter and has just found an interesting job ad from the company “White Lies”. The role is what she’s looking for and the company looks like a great place to work at, with employees enjoying their beautiful offices and organizing fun events and trips. Meet Susan. MORE
The Pew Research Center is calling Gen Z the best educated and most ethnically diverse generation. According to their research , 62% believe increasing racial and ethnic diversity is good for society. Still, employers shouldn’t assume they are “hungry.” MORE
Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. Getting this right will reveal organizational authenticity and attract the best recruits. The Shared Characteristics of Ethical Employers. MORE
What’s an employer brand? It’s not what traditionally comes to mind — Nike’s athletic shoes and “Just do it” slogan, or Subaru’s sedans and SUVs that are, apparently, the official vehicles of outdoorsy dog lovers. My brand plummeted. MORE
“Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The discussion was raw, rich and eye-opening and what follows are the biggest takeaways that I hope others can incorporate into their own D&I programs. Don’t go the business case route,” urged Huang, head of D&I at Culture Amp. MORE
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Recruiting Microsites. Employer Review Sites. MORE
Compliance Training Diversity Employer Branding Recruitment 
HR Bartender
JUNE 28, 2018
A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Today, I wanted to add something to that conversation because there’s one aspect of the model that I can see being underutilized and it’s shared media.
Blu Ivy Group
MAY 28, 2020
Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. What the Heck is Tik Tok? Why is Tik Tok Interesting for Employer Brands to Consider?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Workology
AUGUST 3, 2016
As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video.
Blu Ivy Group
APRIL 10, 2019
One of the hottest topics in the business world these days is focusing on purpose as a key business driver. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values.
Ongig
JULY 1, 2019
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Recruiting Microsites. Employer Review Sites.
Stories Incorporated
SEPTEMBER 24, 2019
The world of work is changing. As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer.
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Ongig
APRIL 11, 2019
If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.
Stories Incorporated HR
NOVEMBER 15, 2018
In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc.,
Stories Incorporated HR
NOVEMBER 15, 2018
In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc.,
Stories Incorporated HR
SEPTEMBER 6, 2018
Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. If you’re working in a secured environment, you can’t show the office (and oftentimes employees are working on client sites anyway).
GetFive
MARCH 16, 2020
What’s an employer brand? It’s not what traditionally comes to mind — Nike’s athletic shoes and “Just do it” slogan, or Subaru’s sedans and SUVs that are, apparently, the official vehicles of outdoorsy dog lovers. My brand plummeted.
|
Ongig
MARCH 28, 2019
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.
Yello
JANUARY 9, 2019
The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.
cipHR
NOVEMBER 29, 2018
A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. How you communicate your company culture and atmosphere is key to your recruitment process.
Workable
MARCH 6, 2017
Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. And most employees want to learn.
Workable
MARCH 6, 2017
Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. And most employees want to learn.
Rezoomo
AUGUST 16, 2018
Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .
exaqueo
AUGUST 2, 2017
Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.
Hubert
JANUARY 10, 2020
First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. What is the goal? Training 4.
Eightfold
OCTOBER 21, 2019
Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. Getting this right will reveal organizational authenticity and attract the best recruits. The Shared Characteristics of Ethical Employers.
exaqueo
OCTOBER 25, 2018
These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins.
Hireology
JUNE 24, 2019
Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .
cipHR
JULY 8, 2016
A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.
BirdDogHR - Recruitment
AUGUST 21, 2017
Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.
FlashPoint
SEPTEMBER 3, 2015
Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Obvious touch points include the organization’s website, email signatures, hiring process, PR efforts and culture.
Hireology
MARCH 8, 2019
A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent.
Blu Ivy Group
APRIL 27, 2018
It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. Promoting from within can be disastrous if not done with the right information and planning. A Diverse Workforce Represents a Diverse Customer Base.
Rezoomo
JUNE 1, 2018
Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? The answer is to know your audience and speak directly to their interests. A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message.
Rezoomo
JUNE 1, 2018
Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Job posts get 36% more applications if accompanied by a recruiting video. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. Do you have training programs?
NextWave Hire
JULY 24, 2017
There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! Coming Up In the World. What are the main responsibilities of you and your team?
Sapling
OCTOBER 13, 2019
The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. We are going hold each team member to the same standard as everyone else.
Workable
DECEMBER 10, 2019
Susan is a copywriter and has just found an interesting job ad from the company “White Lies”. The role is what she’s looking for and the company looks like a great place to work at, with employees enjoying their beautiful offices and organizing fun events and trips. Meet Susan.
cipHR
SEPTEMBER 13, 2017
As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Flex the rules.
exaqueo
DECEMBER 20, 2017
As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong! S HOULD YOUR BRAND BE FAMILY FRIENDLY? BE REAL ABOUT DIVERSITY AND YOUR EMPLOYER BRAND Diversity isn’t just checking off the boxes.
HR Daily Advisor
AUGUST 12, 2015
founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. The 25.3%
Yello
DECEMBER 9, 2019
The Pew Research Center is calling Gen Z the best educated and most ethnically diverse generation. According to their research , 62% believe increasing racial and ethnic diversity is good for society. Still, employers shouldn’t assume they are “hungry.”
Vsource.io
MARCH 25, 2019
Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.
Entelo
JULY 27, 2018
“Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The discussion was raw, rich and eye-opening and what follows are the biggest takeaways that I hope others can incorporate into their own D&I programs. Don’t go the business case route,” urged Huang, head of D&I at Culture Amp.
Cielo HR Leader
FEBRUARY 9, 2016
This is probably not the first time you have heard that 2016 will be the "Year of the Employer Brand.". In its Global Recruiting Trends Report for 2016 , LinkedIn found that employer branding has made a comeback as a top priority. 59% of the world’s employers are boosting their investment in brand creation and management this year. Cielo's clients certainly have employer branding at the top of their agendas for 2016.
Ongig
APRIL 17, 2020
There are a ton of great HR/Recruitment blogs. But which ones get the most traction and are right for you? We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Top 3 HR/recruitment blog posts.
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