Top 20 HubSpot Integrations to Streamline Your Marketing Efforts

In 2023, being a marketer means knowing how to keep up with today's fast-paced digital world. Recent studies show that effective marketers are 46% more likely to use automation in their roles as a way to stay ahead of the game. Practical tools to streamline your marketing efforts are essential for your marketing success.

HubSpot has become a go-to solution for many marketers to amp up their game. With an incredible amount of features and functionalities, it has revolutionized how the world markets. However, the best way to unlock its unleashed potential is to integrate HubSpot with other powerful tools.

This article will explore 20 HubSpot integrations that will take your marketing efforts to the next level.

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What is a HubSpot Integration?

A HubSpot integration is the process of connecting the HubSpot platform with other third-party applications or software systems. To enhance its capabilities and make it more efficient, integrating HubSpot with other tools is essential.

The purpose of integrating HubSpot with other tools is to streamline workflows, automate repetitive tasks, and create a more unified experience for marketers and sales teams. It allows businesses to centralize their data, avoid manual data entry, and leverage the strengths of different software systems to optimize their marketing, sales, and customer service efforts.

Why Should You Use HubSpot Integrations?

With the right integrations in place, you can level up your marketing efforts, deliver a personalized customer experience, and drive better results across the entire customer journey.

Here are some key reasons why you should consider using HubSpot integrations:

• Centralized data management
• Streamlined workflows
• Enhanced marketing automation
• Better lead management
• Improved sales enablement
• Real-time analytics and reporting
• Scalability
• Competitive advantage

As you can see, HubSpot integrations can completely change your marketing efforts by streamlining workflows, enabling better data management, and empowering your team to deliver a more personalized and efficient customer experience.

20 HubSpot Integrations to Streamline Your Marketing Efforts

Now that we know what HubSpot Integrations are and why you should use them, let's take a look at the top 20 HubSpot Integrations, divided by category, that you need to use to streamline your marketing efforts.

1. Xoxoday Integration

This app is critical for helping businesses grow and reach the next level. Xoxoday is a unified marketing solution to manage global rewards, payouts, benefits, and commissions.

Why do you think this is the best?

This integration will help you track the success and return on investment of your reward campaigns in real-time through key data points like redemptions, clicks, opens, reward balance, and more.

Key features

• Employee engagement surveys
• Team building activities
• Reward/loyalty program

Pros

• Customization
• User-friendly
• Robust analytics

Cons

• Potential integration Complexity

Pricing Structure

• Contact sales

Case Studies

• Employee engagement. Yarra Trams used the Xoxoday integration to enhance employee engagement. The integration has transformed their employee engagement strategies, improving the overall work experience for their staff.
• Product roadmap. Barraiser utilized Xoxoday's Plum platform for employee engagement. They improved employee motivation, productivity, and retention by using Plum's rewards and recognition features.

Companies using this product: Bosch, Amazon, Microsoft

G2 rating: 4.5 out of 5 stars (216 reviews)

Capterra rating: 4.4 out of 5 stars (139 reviews)

2. HubSpot for WordPress Integration

Creating great content is one of the main challenges to a great website. Hubspot for WordPress facilitates your other website needs, such as forms and popups, live chats, and email automation, among others.

Why do you think this is the best?

Integrating HubSpot with WordPress allows you to create powerful landing pages, track visitor behavior, and capture valuable leads directly from your website.

Key features

• Seamless contact and lead management
• Email campaign integration
• Content optimization and analytics

Pros

• Streamlined data synchronization
• Enhanced marketing and sales alignment
• Access to HubSpot's marketing and CRM tools

Cons

• Learning curve for new users
• Costs associated with HubSpot subscriptions

Pricing Structure

• Free if you have a WordPress site
• $13/mo if need hosting

Companies using this product: Reddit, Loom, Soundcloud

G2 rating: 4.4 out of 5 stars (10,075 reviews)

Capterra rating: 4.5 out of 5 stars (5,652 reviews)

3. Drift Integration

Drift is a conversational marketing platform that combines chat, email, video, and automation to facilitate the buying process.

Why do you think this is the best?

Integrate HubSpot with Drift to enable live chat and conversational marketing on your website. Engage visitors, capture leads, and deliver personalized experiences all in one platform with this integration.

Key features

• Real-time chat and messaging
• AI-powered lead qualification
• Targeted account-based marketing

Pros

• Improved customer engagement
• Enhanced lead conversion
• Seamless integration with CRM

Cons

• High learning curve
• Pricing can be expensive

Pricing Structure

• Premium (2,500/mo)
• Contact sales for Advanced and Enterprise plans

Case Studies

• Attributed pipeline. This case study shows how SAP Concur used Drift's conversational marketing platform to enhance its customer engagement and support processes. It highlights the successful implementation of Drift's solutions, resulting in improved customer experiences and increased conversion rates for SAP Concur.
• Scaling growth. Okta needed help growing and Drift's conversational marketing platform was the tool they needed to enhance their lead generation and customer engagement efforts. The case study underscores the positive outcomes achieved by Okta, including increased lead quality and quantity, as well as improved customer interactions and support through Drift's solutions.

Companies using this product: SAP Concur, Wake Forest University, Okta

G2 rating: 4.5 out of 5 stars (1,009 reviews)

Capterra rating: 4.5 out of 5 stars (179 reviews)

4. Salesforce Integration

Salesforce is a customer relationship management platform. Its primary function is to help its users manage their customer relationships while progressing through the sales funnel.

Why do you think this is the best?

HubSpot's integration with Salesforce enables seamless data synchronization between marketing and sales teams. This integration ensures a unified customer experience, improves lead tracking, and enhances sales efficiency.

Key features

• Robust customer relationship management
• Customizable workflows and automation
• Extensive app marketplace

Pros

• Streamlined sales and marketing processes
• Comprehensive data analytics
• Scalability and flexibility

Cons

• High implementation costs
• Complex pricing structures

Pricing Structure

• Contact sales

Case Studies

• Scaling higher education. Arizona State University (ASU) leveraged Salesforce to enhance its recruitment efforts through personalization. Salesforce's solutions helped ASU tailor their communication and engagement with prospective students, resulting in improved recruitment outcomes and a more personalized experience for potential enrollees.
• Building relationships with data and AI. Retailer John Lewis harnessed Salesforce's data and AI capabilities to build trusted customer relationships. Salesforce's technology made it easy for John Lewis to enhance customer experiences, increase personalization, and foster deeper connections with their clientele, ultimately driving business growth and customer satisfaction.

Companies using this product: Casey’s, Canva, Ford

G2 rating: 4.3 out of 5 stars (15,779 reviews)

Capterra rating: 4.4 out of 5 stars (17,773 reviews)

5. Slack Integration

Slack is a messaging app for businesses that connects people to the information they need and transforms how businesses communicate within themselves.

Why do you think this is the best?

Stay on top of your marketing activities by integrating HubSpot with Slack. Receive real-time notifications, updates, and performance metrics, keeping your team well-informed and coordinated.

Key features

• Real-time messaging and collaboration
• File sharing and integration capabilities
• Threaded conversations for organization

Pros

• Enhanced team communication and productivity
• Integration with a wide range of tools
• Customizable notifications and channels

Cons

• Learning curve for some users
• Limited search functionality in free version

Pricing Structure

• Free
• Pro ($7.25/mo/user)
• Business+ ($12.50/mo/user)
• Enterprise Grid (contact sales)

Case Studies

• Build coworker connections. Flatiron needed Slack to strengthen connections within their organization. Slacked helped them facilitate better communication, collaboration, and knowledge sharing, ultimately enhancing team teamwork and productivity.
• Streamline operations. Spotify needed a partner to help boost ad sales and streamline operations. Once they implemented Slack, they saw improved internal communication, collaboration, and efficiency, resulting in increased ad revenue and enhanced operational processes for the music streaming platform.

Companies using this product: Verizon, CapitalOne, IBM, OpenAI

G2 rating: 4.5 stars out of 5 stars (31,675 reviews)

Capterra rating: 4.7 out of 5 stars (23,049  reviews)

6. Stripe Integration

Stripe is a payment services provider that lets merchants accept credit and debit cards or other payments. It is well-suited for online sales transactions.

Why do you think this is the best?

Make manual data entry a thing of the past by syncing contacts between HubSpot and Stripe. This integration will allow you to manage quoting, invoicing, and billing all within HubSpot.

Key features

• Online payment processing
• Subscription management
• Fraud prevention and security

Pros

• Seamless payment integration
• Developer-friendly APIs
• Global payment support

Cons

• Transaction fees apply
• Customization may require technical expertise

Pricing Structure

• 2.9% + 30¢ per successful card charge

Case Studies

• Cross-border payments. Amazon aimed to simplify cross-border payments as it expanded into new markets. To achieve this, they partnered with Stripe, leveraging its support for numerous payment methods and currencies, allowing Amazon to swiftly enter various countries and provide a seamless payment experience for customers. This collaboration helped Amazon reduce barriers to entry in new markets and optimize the checkout process.
• Single payment platform for global payments. Atlassian partnered with Stripe to simplify its global subscription management and billing system. By leveraging Stripe's flexible billing solution, Atlassian consolidated its payments and billing systems, reducing operational costs and enhancing revenue opportunities, ultimately streamlining subscription offerings and benefiting from Stripe's machine-learning capabilities.

Companies using this product: Amazon, Shopify, InstaCart

G2 rating: 4.3 out of 5 stars (266 reviews)

Capterra rating: 4.7 out of 5 stars (2,942 reviews)

Note: This is a popular "coming soon" feature for HubSpot Integrations.

7. Zapier Integration

Zapier is a no-code automation tool that lets you connect your apps to automated workflows so that every person and business can move forward quickly.

Why do you think this is the best?

With Zapier, you can connect HubSpot with more than 1,000 apps and automate repetitive tasks effortlessly. Whether it's lead enrichment, data entry, or email notifications, Zapier makes it easy.

Key features

• Automation of workflow tasks
• Integration with 2,000+ apps
• Multi-step Zaps for complex workflows

Pros

• Simplifies workflow automation
• Wide range of supported apps
• No coding skills required

Cons

• Free plan has limitations
• Complex Zaps may require premium plans

Pricing Structure

• Free
• Starter ($19.99/mo)
• Professional ($49/mo)
• Team ($69/mo)
• Company (contact sales)

Case Studies

• Spanning the gulf between lead-gen apps and CRMs. TikTok for Business leverages Zapier to facilitate lead generation and CRM integration through lifecycle marketing emails. This allows TikTok to enhance user experiences and drive conversions.
• Driving long-term growth. Unbounce needed to automate lead information transfer across various marketing apps without relying on developers. Unbounce resolved this by integrating Zapier into their platform, allowing users to connect with thousands of apps, automate workflows, and enhance marketing campaign performance seamlessly.

Companies using this product: Slack, Meta, Dropbox, Asana

G2 rating: 4.5 out of 5 stars (1,158 reviews)

Capterra rating: 4.7 out of 5 stars (2,728 reviews)

8. Google Ads Integration

Google Ads is Google's pay-per-click platform, which allows businesses to gain visibility across Google's properties. Whether you are tracking clicks or how many applicants clicked on an Apply Now button, Google ads will show you valuable insights.

Why do you think this is the best?

Enhance your marketing analytics with the HubSpot-Google Ads integration. Create highly targeted audiences, track the success of your targeted keywords, and create a more consistent marketing campaign with this integration.

Key features

• Keyword-based ad campaigns
• Performance tracking and analytics
• Ad extensions for enhanced visibility

Pros

• Targeted advertising to reach specific audiences
• Detailed campaign performance metrics
• Integration with Google's advertising network

Cons

• Costly clicks in competitive industries
• Ongoing optimization effort required

Pricing Structure

• Average cost is $1-2 per click

Case Study

• Growing from brick-and-mortar to online. Bliss Gift & Homewares faced adversity when devastating bushfires disrupted their peak season and traditional brick-and-mortar business model. Google Ads helped them transition so that most of their sales come from digital channels.

Companies using this product: Walmart, Uline, Progressive Insurance

G2 rating: 4.2 out of 5 stars (1,880 reviews)

Capterra rating: 4.5 out of 5 stars (837 reviews)

9. Facebook Ads Integration

Facebook Ads is a digital advertising platform that allows you to create and run targeted ad campaigns on Facebook, reaching specific audiences based on demographics, interests, and behaviors.

Why do you think this is the best?

Amplify your social media marketing efforts by integrating HubSpot with Facebook Ads. Monitor ad performance, generate leads, and improve audience targeting, all in one place.

Key features

• Audience targeting and customization
• Ad performance insights and analytics
• Ad creative and format options

Pros

• Extensive reach on Facebook and Instagram
• Precise audience targeting options
• Access to comprehensive ad metrics

Cons

• Ad costs can be high, especially for competitive audiences
• Frequent algorithm and policy changes

Pricing Structure

• Average cost is $1.68 per click across all industries

Case Studies

• Researching holiday shoppers. Pink Panda aimed to enhance brand awareness during its winter holiday campaign by shifting from product-focused messages to brand-centric ones. Their in-house creative team collaborated with Meta to create mobile-first video ads that prioritized upfront brand elements, captivating visuals, and sound-off messaging.
• Generating qualified leads. SumUp switched from optimizing for lead volume to quality leads in their ad campaign by integrating their CRM with Meta's Conversions API. Meta’s A/B testing solution helped SumUp target relevant audiences and improve lead quality and conversion rates.

Companies using this product: GAP, Wendy’s, Homesick

G2 rating: 4.2 out of 5 stars (1,326 reviews)

Capterra rating

4.4 out of 5 stars (2,179 reviews)

10. LinkedIn Ads Integration

LinkedIn Ads is an advertising platform that allows you to create and manage targeted ad campaigns to reach its audience. Through LinkedIn ads, you can promote content, generate leads, and engage with professionals.

Why do you think this is the best?

Extend your reach and engage with the right audience by connecting HubSpot with LinkedIn Ads. This integration lets you manage ad campaigns, measure ROI, and capture leads directly from LinkedIn.

Key features

• B2B audience targeting
• Sponsored content and InMail
• Lead generation forms

Pros

• Targeted reach to professionals
• Access to decision-makers and industry leaders
• Detailed campaign analytics

Cons

• Higher cost per click (CPC)
• Smaller audience compared to other platforms

Pricing Structure

• Average cost is between $5-6

Case Studies

• Creating engaging content. Foleon faced the challenge of communicating the benefits of its platform amid the dominance of traditional PDFs in B2B marketing. They chose LinkedIn for its precise targeting capabilities, using humor in animated ads to engage their audience and highlight the advantages of Foleon's content format.
• Building a global business with ads. HireQuotient wanted to change how companies hire employees using advanced technology. They used LinkedIn to customize their message for each country they worked in. This helped them connect with more people and grow their business internationally.

Companies using this product: Adobe, ADP, Chase

G2 rating: 4.3 out of 5 stars (1,750)

Capterra rating: 4.5 out of 5 stars (121 reviews)

11. SurveyMonkey Integration

SurveyMonkey is an online survey platform that allows you to create, distribute, and analyze surveys. It offers a user-friendly interface with a wide range of question types.

Why do you think this is the best?

Gather valuable customer feedback and insights by integrating HubSpot with SurveyMonkey. You can then track responses, and analyze results to refine your marketing strategies.

Key features

• Online surveys and questionnaires
• Customizable templates
• Data analysis and reporting tools

Pros

• User-friendly interface
• Extensive question types
• Integration options

Cons

• Limited free plan features
• Pricing can be expensive for smaller agencies

Pricing Structure

• Individual ($39/mo)
• Team Advantage ($25/mo/user, minimum 3 users)
• Team Premier ($75/mo/user, minimum 3 uers)

Case Studies

• Gathering customer and member feedback. OneDigital, a leading HR advisory firm, prioritizes its customers' members and uses SurveyMonkey Enterprise to collect feedback, driving strategies and programs that improve customer service and engage customers' members in their health and benefits programs. This focus on end-users helped OneDigital innovate, retain customers, and enhance employee benefits offerings.
• Keeping remote workers engaged. The State of Michigan's Department of Technology, Management, and Budget adapted to remote work by using surveys for employee feedback. They upgraded to SurveyMonkey Enterprise with Microsoft Teams integration to maintain collaboration and communication opportunities for remote employees.

Companies using this product: Golden State Warriors, Vanguard, Audi

G2 rating: 4.4 out of 5 stars (18,518 reviews)

Capterra rating: 4.6 out of 5 stars (9,859 reviews)

12. Typeform Integration

Typeform is an online form and survey software that offers a conversational and engaging user experience and provides a user-friendly way to create and collect data.

Why do you think this is the best?

Create interactive forms by integrating HubSpot with Typeform. Capture lead data, conduct surveys, and enhance user experience on your website.

This can be especially useful if you intake clients using forms like The Patel Firm does. They use their integrated form on their homepage to capture lead data and then follow up with leads automatically through software like HubSpot

Key features

• Interactive and engaging forms
• Logic-based branching
• Integration with other apps

Pros

• Modern and sleek design
• Tons of integration options
• Real-time response tracking

Cons

• Premium pricing gets expensive
• Steeper learning curve for complex forms

Pricing Structure

• Basic ($25/mo)
• Plus ($50/mo)
• Business ($83/mo)
• Enterprise (contact sales)

Case Studies

• Mindful forms and empowered decision-making. Calm, the meditation and relaxation app, uses Typeform to gather customer feedback and drive product innovation. They engage with users through surveys to learn what works and what doesn't in their app to make data-driven decisions and improve their app's user experience.
• Using quizzes to select a signature scent. Fiole, a boutique perfume company, uses a Typeform-powered quiz called the Fiole Fragrance Finder to match customers with their ideal fragrances.

Companies using this product: Calm, Unsplash, Modern Health

G2 rating: 4.5 out of 5 stars (679 reviews)

Capterra rating: 4.7 out of 5 stars (772 reviews)

13. Eventbrite Integration

Eventbrite is an online ticketing and event management platform that allows you to create, promote, and sell tickets for a wide range of events.

Why do you think this is the best?

If you organize events, integrating HubSpot with Eventbrite is a must. Capture event registrations, nurture attendees, and measure event success with ease.

Key features

• Event management and promotion
• Online ticketing and registration
• Attendee tracking and analytics

Pros

• User-friendly event creation
• Integration with payment systems
• Robust event promotion tools

Cons

• Fees for paid events
• Limited customization optionsevent

Pricing Structure

• Flex (pay as you go, starts at $9.99 for 100 tickets)
• Pro ($29/mo)
• Premium (contact sales)

Case Studies

• Helping event products make better ads. Duck Club used Eventbrite for their ticketing and event management needs. They have successfully grown their business with Eventbrite's support and utilize Eventbrite's AI and marketing tools for quick ad generation and effective targeting. 
• Streamlining ticket sales for an airshow. The Oregon Air Show needed to modernize its event operations. They partnered with Eventbrite to upgrade their ticketing process, allowing for better tracking and analysis of ticket sales. This improved data insight enabled them to target their marketing efforts more effectively, resulting in a better attendee experience and increased ticket sales.
  

Companies using this product: Caribu Coffee, Macy’s, The North Face

G2 rating: 4.4 out of 5 stars (755 reviews)

Capterra rating: 4.6 out of 5 stars (4,862 reviews)

14. Mailchimp Integration

Mailchimp is an email marketing platform that allows you to create, send, and manage email campaigns to reach your target audience.

Why do you think this is the best?

Combine the power of email marketing with HubSpot by integrating with Mailchimp through niche-specific articles. 

For example, if you are a lawyer, an article about the difference between a lawyer and attorney will speak volumes. Once you have a great article, send it out through targeted email campaigns to your audience. This integration allows you to segment your audience and track email performance seamlessly.

Key features

• Email marketing campaigns
• Marketing automation with prebuilt journeys
• Contact management and segmentation

Pros

• User-friendly drag-and-drop editor
• Extensive email templates
• Integration with various platforms

Cons

• Limited functionality on free plan
• Pricing can be costly for large lists
• Deliverability issues for some users

Pricing Structure

• Free
• Essentials ($13/mo)
• Standard ($20/mo)
• Premium ($350/mo)

Case Studies

• Building customer connection through empathy. Honeywell Biscuit Co leveraged customer input to enhance its email marketing strategy. Through MailChimp, they introduced an opt-out campaign for Mother's Day promotions, which was met with a surprising response from customers. 
• Connecting with customers based on interest and behavior. Neon Workshops utilizes Mailchimp's segmentation tools to connect with customers based on their interests and behaviors, allowing them to target specific audiences with relevant information. 

Companies using this product: The North Face, SEO, Inc., Edmunds

G2 rating: 4.3 out of 5 stars (12,367 reviews)

Capterra rating: 4.5 out of 5 stars (16,282 reviews)

15. Zoom Integration

Zoom is a cloud-based video conferencing and online meeting platform that allows you to host virtual meetings, webinars, and web conferences.

Why do you think this is the best?

Integrating HubSpot with Zoom streamlines event registrations, attendee tracking, and post-event follow-up. If you are a lawyer, for example, you could consider hosting a webinar and later follow up with all the attendees and offer more insight into your services. By offering something free to your clients, you will be able to capture their emails and build your prospect database. Hubspot’s integration with Zoom simply makes tracking so much easier. 

Key features

• Video conferencing and webinars
• Screen sharing and collaboration tools
• Recording and cloud storage

Pros

• Easy-to-use interface
• Reliable performance
• Integration with popular apps

Cons

• Time-limited free meetings

Pricing Structure

• Zoom’s pricing structure is based on number of attendees. For 100 attendees per meeting:
  • Zoom Sessions ($99/mo/license)
  • Zoom Events ($149/mo/license)

Case Studies

• Migrating completely to the cloud. Werner Enterprises, a transportation company, adopted Zoom's cloud-based communication tools, including Zoom Phone and Meetings, to simplify their communications infrastructure and streamline management. This transition allowed them to reduce onboarding time and provide a unified communication experience for associates.
• Producing a film with every meeting via Zoom. The University of Miami adapted to the challenges of the COVID-19 pandemic by using Zoom for interactive instruction. Students and faculty explored innovative applications of Zoom, including remote filmmaking, where students collaborated on a film project using Zoom for production meetings, location scouting, and live direction.

Companies using this product: Warner Brothers, Ally, Werner Trucking, University of Miami-Florida

G2 rating: 4.5 out of 5 stars (53,495 reviews)

Capterra rating: 4.6 out of 5 stars (13,632 reviews)

16. Google Calendar Integration

Google Calendar is a free web-based calendar service with several tools to help you keep track of your busy schedule.

Why do you think this is the best?

Simplify your scheduling and event planning by connecting HubSpot with Google Calendar. Manage appointments, set reminders, and stay organized effortlessly.

Key features

• Schedule management
• Integration with Google services
• Collaboration tools

Pros

• User-friendly interface
• Cross-platform access
• Event reminders

Cons

• Limited offline functionality
• No integration with video conferencing platforms other than Google Meet

Pricing Structure

• Google Calendar is part of the Google Workspace package. Pricing for Google Workspace:
  • Business Starter ($6/mo/user)
  • Business Standard ($12/mo/user)
  • Business Plus ($18/mo/user)
  • Enterprise (contact sales)

Case Study

• Transforming sales network communication. Insurance agency Generali Hungary turned to Google Workspace for improved communication and collaboration. They use Gmail, Meet, Calendar, Contacts, and Groups to streamline communication among sales units, resulting in better tracking of team activities. 

Companies using this product: Asana, Atlassian, Nielsen Ratings

G2 rating: 4.6 out of 5 stars (40,626)

Capterra rating: 4.8 out of 5 stars (3,017 reviews)

17. Calendly Integration

Calendly is a scheduling automation platform that helps eliminate the back-and-forth emails to find the perfect time for both scheduled parties.

Why do you think this is the best?

Streamline meeting scheduling and appointment bookings by integrating HubSpot with Calendly. Provide a seamless experience for your prospects and customers.

Key features

• Schedule automation
• Integration with calendars
• Customizable availability

Pros

• Streamlined scheduling process
• Time zone detection
• User-friendly interface

Cons

• Limited customization in free version

Pricing Structure

• Basic (free)
• Essentials ($8/seat/mo)
• Professional ($12/seat/mo)
• Teams ($16/seat/mo)
• Enterprise (contact sales)

Case Studies

• Maximizing customer outreach. ClickUp's Customer Advocacy team enhanced customer engagement and project turnaround times by streamlining communications with Calendly. They reduced the inefficiencies of manual scheduling, allowing customers to easily book and reschedule meetings.
• Increasing ROI. Calendly helped Churchill Mortgage efficiently connect customers with Home Loan Specialists, eliminating manual processes and improving the customer experience.

Companies using this product: Airtable, Muckrack, ClickUp, Dartmouth College

G2 rating: 4.7 out of 5 stars (1,907 reviews)

Capterra rating: 4.7 out of 5 stars (2,829 reviews)

18. Hotjar Integration

Hotjar is a web analytics and user feedback tool that provides valuable insights into how visitors interact with your website.

Why do you think this is the best?

Gain deeper insights into visitor behavior on your website by integrating HubSpot with Hotjar. Visualize user interactions, heatmaps, and behavior analytics.

Key features

• Heatmaps
• User session recordings
• Feedback and surveys

Pros

• Easy to use
• User behavior insights
• User feedback through surveys

Cons

• Limited free plan
• Limited integration options

Pricing Structure

• Basic (Free)
• Plus ($32/mo)
• Business ($80/mo)
• Scale ($171/mo)

Case Studies

• Heatmap case study. Taskworld is a project management solution that relies on its sign-up page to convert leads into users and customers. Their team wanted to understand how people were interacting with the page and find opportunities for improvement, so they partnered with Hotjar to put a heatmap on it. 
• Session recording case study. Plutio used Hotjar to identify a mobile user experience issue where users accidentally refreshed the page while trying to close a mobile menu due to the close proximity of the main logo and navigation menu items. By making a simple UI change on the mobile version, they improved the user experience and resolved the problem.

Companies using this product: Zoom, Wordpress, IBM, Business Insider

G2 rating: 4.3 out of 5 stars (294 reviews)

Capterra rating: 4.7 out of 5 stars (492 reviews)

19. Wistia Integration

Wistia is a video hosting and marketing platform designed for businesses and content creators.

Why do you think this is the best?

For video marketing enthusiasts, integrating HubSpot with Wistia allows you to track video interactions, analyze viewer behavior, and measure video marketing return on investment.

Key features

• Video hosting and management
• Analytics and engagement tracking
• Customizable video player

Pros

• High-quality video streaming
• Detailed video performance data
• Video customization options

Cons

• Pricing can be expensive for large-scale use
• Some advanced features may require higher-tier plans

Pricing Structure

• Plus ($24/mo)
• Pro ($99/mo)
• Advanced ($399/mo)
• Premium (contact sales)

Case Studies

• Increase engagement and convert more customers.Kovai leveraged video, analytics, and Wistia to boost audience engagement by 60% and convert 30% more free trial users into paying customers. 
• Helping customers choose the right product. Sticker Mule faced the challenge of helping customers choose the right product. They created an informative video featuring each sticker type illustrated icons, allowing viewers to easily navigate to specific sections of interest, enhancing conversions and user experience.

Companies using this product: CoSchedule, HubSpot, Sticker Mule

G2 rating: 4.6 out of 5 stars (528 reviews)

Capterra rating: 4.7 out of 5 stars (165 reviews)

20. Shopify Integration

Shopify is a widely used e-commerce platform that enables you to create and manage your online store.

Why do you think this is the best?

Elevate your ecommerce marketing efforts by integrating HubSpot with Shopify. Capture customer data, track purchase behavior, and automate personalized marketing campaigns.

Key features

• Multi-channel e-commerce platform
• Customizable online store
• Payment processing integration

Pros

• User-friendly interface
• Extensive app ecosystem
• Mobile commerce support

Cons

• Transaction fees on certain payment gateways
• Limited customization for some aspects
• Ongoing subscription costs

Pricing Structure

• Basic ($39/mo + transaction fees)
• Shopify ($105/mo + transaction fees)
• Advanced ($399/mo + transaction fees)

Case Studies

• Boosting average order value. Abode Living faced challenges in replicating its in-store experience online using its previous platform. They migrated to Shopify and the transition allowed them to create a high-quality online shopping experience and efficiently manage international shipping.
• From “Shark Tank” to re-platforming and growing. Grace & Lace faced limitations with its previous ecommerce platform despite having over $1 million in annual sales. After migrating to Shopify Plus, the company gained access to a flexible app ecosystem, and implemented effective upsell and cross-sell promotions. 

Companies using this product: Red Bull, Heinz, Sephora, Fitbit

G2 rating: 4.4 out of 5 stars (4,389 reviews)

Capterra rating: 4.5 out of 5 stars (6,124 reviews)

Final thoughts on HubSpot Integrations to streamline your marketing efforts

Integrating HubSpot with these tools can significantly improve your marketing efforts and drive better results.

By streamlining your processes, you can focus on building strong customer relationships and creating impactful marketing campaigns. Embrace these integrations to unlock your campaign's full potential and transform how you market your business.