Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

Price spoke about building a social army at this year’s Society for Human Resource Management (SHRM) Talent Conference. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

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Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

HRmarketer

Using HRmarketer software, we analyzed the #EBrandCon website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this HR conference! Event Name: Employer Branding Strategies Conference.

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

HRmarketer

Using HRmarketer software, we analyzed the #EBrandCon website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this HR conference! Conference Twitter Primer Employee Advocacy Employer Branding

4 Effective Tips For Creating a Strong Employer Branding Strategy

Get Hppy

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates.

Humanizing Your Employer Brand

WorkHuman

You already have tons of brand ambassadors on your payroll. When your employees represent your brand, they attract like-minded individuals. Seferine Baez is a 2018 Workhuman Fellow who develops digital content for the conference. By Seferine Baez —. Technology gives us more information at our fingertips than ever before. There are millions of ways to connect.

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

TalentCulture

For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well.

Employer Branding Best Conferences to Attend

Nextwave Hire

Here are a list of the top conferences that focus on topics related to employer branding: Content Creation, Social Recruiting, Talent Acquisition, Sourcing, etc. If you have a conference that we’ve missed and should be on the list, shoot us an email! Employer Branding Strategies. The Employer Branding Conference. Employer Branding Day.

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

exaqueo

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into.

Conference Twitter Primer: Social Recruiting Strategies Conference #SRSC

HRmarketer

Using advos by HRmarketer software, we analyzed the #SRSC website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this important HR event.

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

exaqueo

When I landed in San Diego for the Employer Branding Strategies Conference , I wasn’t sure what I was going to walk into. However, walking into the conference center on the first morning, I could tell this conference would be different. Regardless of your industry or the size of your team, allocating budget to attend conferences can be sparse. COMMUNITY OVER COMPETITION Employer branding is a new industry, and yet it’s not.

Making the Most of Employment Branding

HR Daily Advisor

Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.”

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

Purpose is Crucial to Employment Branding

HR Daily Advisor

In yesterday’s Advisor , Bob Kelleher, author/speaker at the SHRM 2016 Annual Conference & Exposition discussed engagement and hiring. Today we’ll hear what he has to say about employment branding and developing brand ambassadors. Brand Ambassadors.

How to build your employer brand online and offline

Workable

Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Employees serve as ambassadors for your employer brand.

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Provide them with a corporate narrative, brand standards, and any employer brand guidelines. Blog Strategy and Planning Employer Branding

7 Ideas to Build An Engaging Employer Brand

Get Hppy

While some of them might offer great job openings, in an open-environment that promotes engaging work and encourages learning and development, if they haven’t built a strong employer brand, they might be left sending countless emails to potential hires.

#TChat Recap: How Employee Engagement Empowers The Employer Brand

TalentCulture

This week Stacy Zapar, Founder of Tenfold , and recruiting strategist, trainer & advisor joined us to discuss how employee engagement empowers the employer brand. and that storytelling IS your employer brand messaging.

Four Ways the Super Bowl Can Inspire Your Employer Brand

exaqueo

So what does the Super Bowl have to do with employer branding? >Click So, with that same sentiment in mind, are you doing anything to make your employer brand memorable? You wouldn’t want your employer brand to be lackluster in the eyes of the best-fit talent you’re trying to attract and retain. But, what are you doing to make your employer brand effective and unforgettable to your target audience? Employer Branding Blog

Awesome Interview with “Employment Brand Boundary Breaker”

Ongig

Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security).

Employer Brand Doesn’t Depend On One Candidate Experience

TalentCulture

While that’s certainly not a bad thing to do, what’s wrong with relating it to the employer brand? You can’t devise an entire brand off of one candidate experience. Your employer brand is formulated by all of your candidates’ experiences.

Dropbox Refines Its Employer Brand

HRExecutive

If, to paraphrase Jeff Bezos, your employer brand “is what people say about you when you’re not in the room,” then you need to “weaponize” an all-too-underutilized resource (your employees) to help ensure those conversations will be positive, The Muse CEO Kathryn Minshew told attendees at the HR Technology Conference on Wednesday afternoon.

Imagine Employer Branded Emotional Workplace Raincoats

TalentCulture

Two weeks on the new job, alone at a conference 3,000 miles away from home, and no where near the office I was onboarded and trained. In fact, just imagine employer branded emotional workplace raincoats. “C’mon you little fighter. No need to get uptighter.

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally

exaqueo

Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. Over the past few weeks, I’ve had a number of calls with individuals new to or interested in employer branding. By 2013, employer brand as a profession was on its way to the mainstream.

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. Here are the steps we took to build our employer brand , which you too can use as a framework to build your own: 1. Our sense of humor is a cornerstone of our employer brand and a core piece of our identity.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

The Morning After: Employer Branding

Robin Schooling

The other night, while scrolling through my Twitter feed after a lovely dinner at the neighborhood Tex-Mex restaurant, a headline jumped out at me – “A Holistic Approach: Branding the Entire Employee Lifecycle.” I wrote about employer brand and employer branding. Reason 1: Employer Branding is sexy. There are Employer Branding Conferences and Summits. “Isn’t branding like sales?”

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

exaqueo

All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

The Power of 3: Employer Branding Themes from #EBrandCon

exaqueo

On the heels of the Employer Brand Strategies Conference (#EBrandCon) last month, I started thinking about how the rule of three both connects in employer brand and three key themes interwoven throughout the conference. Everyday they are working within your organization, representing your brand, and setting it apart in unique and differentiating ways. As in many epic stories, your employer brand unfolds in three parts.

PlayStation Builds its Employer Brand on the Cheap

HRExecutive

“We’re also an e-commerce software company,” said Director of Talent Acquisition Nick Barker at last week’s LinkedIn Talent Connect conference in Anaheim, Calif. At the time they started out—in 2015—PlayStation had little in the way of brand content.

The Role of HR in Protecting the Employer Brand

RiseSmart

Moving forward, the organizations that take the lead as employers of choice will have systems in place to connect each and every employee to the work they’re doing and will help team members find fulfillment, no matter the job title. Conferences and industry events.