Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

Data Proves that Culture, Values, and Career are Biggest Drivers of Employment Brand

Josh Bersin

We just completed a detailed analysis of Glassdoor data among more than 6,000 companies and 2.2 million employees and I wanted to share a few important findings. Employee Engagement Sourcing and Recruiting career culture development employment brand glassdoor recruiting

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon


Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. Authenticity activator, corporate brand humanizer, #TalentBrand philosopher and occasional #Keynote.

Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Employee Experience. Employee Experience.

10 Employee Survey Questions to Use in Your Employment Branding Campaign


At its simplest level, employer branding is defined according to Universum as the process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. What is Employer Branding?

Ethical Employer Branding: How to Attract Candidates With Shared Values


Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We

Talent and HR News Update: Employer Brand and Employee Engagement


Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 1) Searching For The Perfect Employee Engagement Tool? Seven Things To Consider from Forbes Engaged employees are the cornerstone of every successful company.

8 Influential Employee Engagement Trends for 2019


Employee engagement will be one of the most important differentiators for organizations in 2019, and it’s an issue that nearly every organizational leader has thought about recently. It’s the emotional commitment an employee has to their role, their organization, and stakeholders.

The Role of Communication in Employee Experience and Employer Branding


But many of us forget how significant communications is to the bottom line, or how detrimental lack of communication is to the employee experience. They also found that a disengaged employee costs a company $10,000 in revenue annually , according to a survey of more than 7,000 enterprises.

Spoiler alert: employer branding is a thing and it matters to your company.


And lately, it feels like everyone is talking about “employer branding” and whether they have one, need one or where they can go to get one. Unfortunately, “employer branding” isn’t just another cliche phrase you can ignore. What is employer branding?

Employee happiness is not the same as employee engagement


Here’s a contradiction for you: a happy employee is not necessarily an engaged one. Happier employees contribute to a more positive workplace culture , which can promote greater levels of engagement. What’s the difference between happiness and engagement?

What does Elon Musk have to do with employer branding?


Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Musk makes such a profound point, and immediately makes me think of employer branding. Over the years, I’ve observed that sometimes, some companies seem to rush straight to the “leaves” of their employer brand work, before truly understanding the “trunk.” They miss the mark on speaking to their own employees.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. By employee engagement.

The Weekly Dose of HR Tech: @HRmarketer now has Employer Brand Advocacy!

The Tim Sackett Project

On the Weekly Dose this week I review HRmarketer’s new Brand Advocacy product. They were originally developed as a real-time data and HR industry insights product to help drive HR marketing and media relations campaigns, primarily for the HR vendor community to sell better to all of us (and they still do a great job at doing that!). Since they already built a brand advocacy tool for vendors, building one for employees was pretty similar with a few changes.

Employer Branding Survey – What’s the Real Value?

Blu Ivy Group

When we suggest an employer branding survey, we often have clients ask us why they should invest the time, energy, and money. And it’s not just a question of limited resources, there’s the issue of survey fatigue – there are already too many surveys being conducted at work, whether they’re on employee engagement or looking for employer feedback. Conducting an employer branding survey is not as complicated as you might think.

Imagine Employer Branded Emotional Workplace Raincoats

SAP Innovation

Also from the data: Less than half of new hires received a phone call from their hiring manager during the onboarding process, and less than one-fifth engaged in any social connection with their future team members. Interestingly, the 2014 CandE data shows low investment priority (45.1

Building Your Company Culture and Employee Engagement Dashboard


More than ever before, leadership teams and human resources departments understand the important role company culture and employee engagement play in remaining competitive and innovative in the long-term. . Recommended Company Culture and Employee Engagement Dashboard Metrics.

Talent and HR News Update: Employer Brand Trends for 2018


So, we rounded up some of the best reads from around the web to help you have a great year of employer branding and recruiting. Sixty one percent of recruiters expect to hire more people in 2018 than they did in 2017, and 42 percent of employers are worried they won’t be able to find the talent they need. Your time and budget are limited, and data helps you make more informed decisions about the most efficient use of your recruiting resources.

6 Employer Branding Trends For 2019

Blu Ivy Group

2018 was truly explosive for the employer brand industry, really it was the year that we saw the strategy move from an emerging and leading-edge solution, to one that is now adopted by small and large organizations across a variety of industries worldwide.

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

SAP Innovation

Pondering the recent data breach of 21.5 million federal employees , I’m in one of those bottom-line moods, so let’s talk bottom line. One common misconception is that a good employer brand starts with pricey image consultants.

The 4 Rules Of Employee Engagement According To My Dad


As I was developing my own knowledge base on what galvanizes talent into something called employee engagement, I was constantly struck by my dad’s example. No surprise that it correlates with some of the best ideas on engagement out there now.

8 Employer Brand Essentials To Spice Up Candidate Experience

SAP Innovation

We’re finding scopey, tastier, far more effective strategies for recruiting tech talent and engaging our candidates. Your employer brand matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process.

The Importance of Diversity and Inclusion On Employee Engagement


It is no secret that there is a positive correlation between highly engaged workforces and strong employee productivity and business performance. Depending on who you talk to the numbers may vary, but all the data points to the fact that engagement drives performance.

Employee Engagement 101: Does Your Culture Value Humans?


What’s the distance between your company culture and your brand? Consider employee engagement, a key indicator for one thing, more quantitative data (such as career satisfaction) can be gleaned by employees already at a workplace than those still considering it.

Employee Engagement as a Strategic Business Imperative

Jeff Waldman

I am 100% confident when I say that the most strategic thing HR can do is drive employee engagement. Employee engagement drives business outcomes, both positively or negatively depending on how engaged your employees are. Oh and by the way, employee engagement is NOT the same thing as employee happiness so please stop saying that it is. How you go about doing it is another story, but “what” engages people is the same.

Three ways to deliver a stand-out recruiting pitch


They know how to find candidates, engage with them, conduct interviews, make job offers and so on. If you’re working for a large enough employer and you’ve handled this procedure enough times, you become fairly set in your ways. Empower your employees to recruit top talent.

Employer Branding: Bridging the Gap Between HR and the Business.

Blu Ivy Group

And while HR departments are busier than ever, keeping up with a myriad of legislative, technological, and social changes that are changing the way we work, HR is sometimes accused of working in silos and being out of touch with the business, employees, or both. Employer Branding

The Role Of Communication In Employee Experience And Employer Branding

SAP Innovation

But many of us forget how significant communications is to the bottom line, or how detrimental lack of communication is to the employee experience. A recent study by AON Hewitt on global employee engagement trends shows a -26 percent downward slope in overall work experience between 2013 and 2014. The study also found that a disengaged employee costs a company $10,000 in revenue annually , according to a survey of more than 7,000 enterprises.

Improving Employee Engagement with HCM Technology


There is a great deal of responsibility and work involved in fostering positive relationships with your employees. Many businesses fail to realize that the employee/employer relationship begins long before a new hire’s first day. Improving Employee Engagement with HCM.

Five Barriers to Improving Employee Engagement


And How Top Workplaces Prevent These Challenges on the Engagement Journey. After much debate about the merits of employee engagement, even the most critical executives will now admit employee engagement is a tremendous asset to an organization – perhaps even a strategic advantage.

How Data Is Driving Employee Burnout – And What To Do About It


Big Data has gone from buzzword to business staple , affecting everything from how companies recruit and hire to how employees perform core functions in the workplace. Let’s examine the state of employee burnout in 2017 – and, more importantly, point out what you can do about it.

Employee happiness is not the same as employee engagement


Here’s a contradiction for you: a happy employee is not necessarily an engaged one. Happier employees contribute to a more positive workplace culture , which can promote greater levels of engagement. What’s the difference between happiness and engagement?

6 Ways HR Improves Employee Experience


A study based on Glassdoor data found that culture, values and career opportunities are the most important elements in determining whether an employee would recommend her company as a place to work. With job seekers behaving like job shoppers — choosing an employer based on all these elements rather than salary alone — it is important for modern companies to build a brand. An employer brand isn’t built overnight. Employee experience goes a long way.