Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? Metrics. If you don’t have a ‘North Star’ metric then you’re going to burn time and money, real quick.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Gaining Executive Buy-in for Your Employer Brand

exaqueo

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Enter employer brand. Don’t sell employer brand … yet. Walking the walk = living the brand.

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

PlayStation Builds its Employer Brand on the Cheap

HRExecutive

also hires software engineers, cybersecurity experts, data analysts and market strategists, to name a few. At the time they started out—in 2015—PlayStation had little in the way of brand content. Anthony offered an important piece of advice: Establish metrics for success early on.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

Wnat to level up your employer brand? Think like a marketer!

Working Girl

Getting attention starts with your employer brand. You may think branding is marketing’s job, but it’s HR’s job to create an employer brand that people want to work for and that attracts people you want to hire. Stories are also a good way to build brand awareness.

Candidate experience metrics FAQ

Workable

Here are frequently asked questions and answers on candidate experience metrics to help you create a welcoming hiring process for candidates and strengthen your employer brand: What is candidate experience? how they performed on a pre-employment test.)

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

Making Company Culture More Than a Rah Rah Activity

HR Bartender

Culture drives branding, talent acquisition, decision-making , etc. In fact, my position about metrics and measurement has really evolved. And that’s true, HR does need to understand metrics, data, analytics, etc. Create a data point between the behaviors and the habits.

Introduction to Recruiting Metrics FAQ

Workable

Recruitment metrics help you gauge the effectiveness of your recruitment process. Here are frequently asked questions and answers about recruiting metrics to help you understand recruiting data and use it to boost your hiring: Intro to Recruiting Metrics.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

Talent Data ” I explained how you can impress your CEO by converting your Talent Acquisition results into dollars. It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. This metric is a measure of your talent competitiveness.

Your Crash Course in Employer Branding from Two Marketing Execs

Linkedin Talent Blog

If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. So both brands add value alone, but the real magic happens when they’re combined. Develop your brand. Bring your brand to life across channels. Employer Brand

Why is Talent Mapping So Important?

Vsource.io

There are so many aspects of recruitment these days that it’s hard to keep up with exactly what’s going on. From diversity to culture fit, there seems to be a new point of focus for the industry with each passing month.

Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

Linkedin Talent Blog

But not Marta Riggins , the head of employer brand for Instacart , the online grocery shopping and delivery service. “I So, I would argue that it’s time now to have a really strong employer brand.” The two had worked together to develop Pandora ’s employer brand.

Cost-per-hire metrics, demystified

Workable

Cost-per-hire (CPH) is one of the most intriguing recruiting metrics. Employer branding activities (e.g. It has the same formula, but uses different sets of data. SHRM and ANSI define this additional cost-per-hire metric. This metric can be more useful than CPH.

Looking Ahead: 6 Employer Branding Trends to Watch Out For in 2018

Blu Ivy Group

As always, we’re focused on employer branding trends – what’s going to stop, start, grow, and continue in 2018, and how we can leverage those trends to bring our clients the very best in employer branding services. Employer branding is getting more and more creative.

6 Employer Branding Trends For 2019

Blu Ivy Group

2018 was truly explosive for the employer brand industry, really it was the year that we saw the strategy move from an emerging and leading-edge solution, to one that is now adopted by small and large organizations across a variety of industries worldwide.

Quality of Hire: A Vaguely Valid Metric?

China Gorman

Turns out they did a bit of a miscalculation and corrected data that looked askew. As I looked at a relatively new infographic about their survey data, I was again intrigued by some of their findings. Employers are finding quality hires faster through professional networks.

Why Now Is the Time to Map Your Graduate Programs for 2020

Vsource.io

As the end of the year approaches and company departments wind down for the holiday season, now is the time for the savvy recruiter to get a head-start on preparations for 2020. And we’re not just talking about hitting the ground running on January 1st, we’re planning much farther ahead.

Job offer acceptance rate metrics FAQ

Workable

Job offer metrics help you measure the quality of your job offers and, by extension, your recruitment process. Here are frequently asked questions and answers on job offer metrics: What is the offer acceptance rate metric? What is the “Reasons Offers are Being Accepted” metric?

Key hiring metrics: Useful benchmarks for tech roles

Workable

You may know your own key hiring metrics like your average time to fill or how many qualified candidates you need to make a hire, but what’s the significance of these numbers? This metric is part of the overall group of metrics called recruiting yield ratios.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Audience question: How do you capture this data when people don’t feel comfortable?

How to measure talent pipeline metrics

Workable

Talent pipeline metrics help you measure the effectiveness of your sourcing strategies in finding and engaging those candidates. Here’s a primer on five common talent pipeline metrics and how to calculate them: Source of hire. Track this metric per position and per hiring manager.

5 Reasons to Use Talent Mapping in Your Business Growth Strategy

Vsource.io

Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.

Lessons from HR Tech: Candidate Transparency, Employer Branding, and the Future of Hiring

Entelo

iCIMS CEO Colin Day joined Entelo CEO Jon Bischke to chat about life after 17 years in business, why creating APIs is so key to iCIMS strategy moving forward, and how leveraging data is the future of HR tech.

Employer Branding: Bridging the Gap Between HR and the Business.

Blu Ivy Group

I’ve also seen firsthand that HR has the ability to profoundly impact the world of work, and that employer branding solutions can be a catalyst for change. Understand and manage your reputation as an employer. Do they leave as employer brand ambassadors?

Key hiring metrics: Useful benchmarks for tech roles

Workable

You may know your own key hiring metrics like your average time to fill or how many qualified candidates you need to make a hire, but what’s the significance of these numbers? This metric is part of the overall group of metrics called recruiting yield ratios.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

That was the topic of Thursday’s panel, hosted by Sapling in downtown San Francisco, where the company brought together talent acquisition professionals and employer branding aficionados to discuss what it takes to not only walk the talk, but talk the talk and make sure the right ears are listening. My advice was to show these metrics to your leadership team and fight for more resources to formalize a plan for diversity and inclusion, but Steven Huang disagreed.

Transform Recruitment Marketing Live Stream Registration is Now Open! (Free!)

The Tim Sackett Project

Association of Talent Acquisition Professionals Candidate Experience Data Analytics Employment Brand Hiring HR Technology Marketing Metrics Recruiting Recruitment Marketing Social Recruiting Sourcing TA Technology Talent Acquisition

The digital revolution and your candidate as customer

Bersin with Deloitte

HR for humans: How data, digital, and human-centered design can transform HR. Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates.

Company News: Talmetrix Acquires Seattle-Based Critical Metrics

Talmetrix

Talmetrix Acquires Seattle-Based Critical Metrics. a leading Cincinnati-based employee feedback and talent analytics firm, today announced the acquisition of Critical Metrics LLC, a Seattle-based boutique consulting firm specializing in employee engagement and human capital ROI.

Talent Acquisition Chatbots: Providers, Metrics and Everything You Need to Know [New Research]

Ben Eubanks

We answer that question in the report along with sample data on ROI, metrics to consider, and more. The post Talent Acquisition Chatbots: Providers, Metrics and Everything You Need to Know [New Research] appeared first on Lighthouse Research & Advisory.