2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

9 Great Employer Branding Examples to Inspire You in 2021

Digital HR Tech

Good employer branding examples come in many different shapes and sizes, and from different industries. As candidates increasingly look at what it’s really like to work at a company, your employer brand becomes more and more important. Employer brand vs. EVP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. In fact, it’s standard that marketers have a budget equal to their salary to spend on marketing programs and initiatives.

Politics, activism and employer brand

Stories Incorporated

co-founder Scott uses Coinbase’s new policy on workplace activism and politics to examine the importance of aligning all aspects of an employer brand—from mission to brand messages to cultural norms. An employer brand is the sum of all touchpoints.

6 Steps Proven To Boost Your Employer Brand

GoodTime

your employer brand… and whether or not they can visualize themselves being part of it. In a world where your reputation as an employer can be discovered in just a few clicks, leveling up is mission-critical. Employer brand starts with employee value proposition.

How to Use Visual Storytelling to Communicate Your Employer Brand

Craft My Content

You may want to beef up your employer brand with visual storytelling. That is of course, only possible when you understand that a professional video does not equal formal scripts and wooden employees acting out something they don’t believe in.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. She spoke about how to build a brand that women will care about and buy from…and how could these lessons not also apply to employer branding? How to build an employer brand that women will care about: As Molly pointed out, women control a lot of buying power as consumers, and this is also reflected in the working world.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. She spoke about how to build a brand that women will care about and buy from…and how could these lessons not also apply to employer branding? How to build an employer brand that women will care about: As Molly pointed out, women control a lot of buying power as consumers, and this is also reflected in the working world.

Prioritising Diversity

HRO Today

However, the challenge of finding and growing new talent is now becoming as pressing of an issue in diverse ways. Effectively they’re working to change the pipeline of talent and by doing so will increase gender diversity. The post Prioritising Diversity appeared first on HRO Today.

New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.”

How AI Helps HR Achieve Gender Equality in Hiring

Eightfold

Since the pandemic, gender equality in the workplace has become a critical issue. . That’s why hiring teams need to examine their talent-acquisition processes and implement the following changes to promote gender equality in the workplace. . Build Diverse Interview Panels.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether you are just starting out or you are looking to discover new ways to revamp your employer brand, here at Rezoomo.com we have put together a list of what potential candidates want to see when they visit your page.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

Prioritising Diversity

HRO Today

However, the challenge of finding and growing new talent is now becoming as pressing of an issue in diverse ways. Effectively they’re working to change the pipeline of talent and by doing so will increase gender diversity. The post Prioritising Diversity appeared first on HRO Today.

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding. We’ll take you through the basics: why it’s important, what a typical employer branding framework looks like, and key strategies to securing and attracting millennials today. How important can employer branding possibly be? Are the people diverse and wholly accepted?

5 Meaningful Employer Branding Trends That Emerged in 2020

Linkedin Talent Blog

At the beginning of the year, the phrase “employer branding” tended to conjure up images of sleek offices, fun company retreats, and enviable perks. As 2020 draws to a close, that idea of employer branding has been turned on its head. Future of Recruiting Employer Brand

A Diversity Boost

HRO Today

In today’s increasingly diverse world, the case for corporate D&I initiatives that deliver real progress is stronger than ever. If it’s not real, it won’t feel authentic to your candidates and your employees, no matter how well you source diverse talent,” he explains.

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Below are some ways in which you can develop a strong employer brand. 59% of employers felt that investing in an employer brand enhances engagement." - LinkedIn/TMP. Employer advocacy.

5 tips on making workplaces LGBTQ inclusive

Workable

This demonstrates their desire to support all diversity groups, including LGBTQ groups. Instead, make sure your staff understands employees treat every other employee and client equally across the board. Encouraging validated pre-employment testing.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why Is Diversity In The Workplace Important?

How to measure diversity in your candidates using surveys

Workable

Table of contents: How to measure diversity: Best practices. We’re definitely doing that reflection on our brand.”. How to measure diversity: Best practices. How to measure diversity: Survey questions. You can use surveys to measure diversity.

What is diversity?

Workable

The diversity definition refers to the existence of variations of different characteristics in a group of people. To better understand and define diversity, we can think about it in a social context. While the first things that come to mind when we talk about diversity are race and gender, there’s more than that. For a deeper analysis, you can refer to the breakdown of the different types of diversity. What is diversity in the workplace?

Gender inclusion in the workplace: Going beyond diversity

Workable

Diversity vs. Inclusion: why they’re not the same. It’s not by chance that when we talk about diverse teams and diverse workplaces, we, ultimately, mention diversity and inclusion (D&I). But you of course don’t want to be in the employer’s position in the first place.

EBOOK: Storytelling for Gender Equality in the Workplace

Stories Incorporated

Achieving gender equality in the workplace is a goal that’s near and dear to our heart here at Stories Inc. Right this way for…gender equality in the workplace. The post EBOOK: Storytelling for Gender Equality in the Workplace appeared first on Stories Incorporated.

eBook 52

6 Ways to Advocate Company Diversity through Your Recruitment System

Manatal

According to a study by Robert Walters , 85% of employers say that developing company diversity is becoming a priority. Apart from the social aspect of acceptance, inclusion, and promotion of equal opportunity, it reaps more rewards to the organization than you might think.

How Sephora Built a Global Employee Value Proposition (EVP)

Blu Ivy Group

However, despite the strength and fame of the Sephora Brand, studies conducted by Blu Ivy and Sephora HR teams showed that the attractiveness and external image of Sephora as an employer didn’t fully reflect the internal experience and strong commitment of employees to the company.

Are your DEI efforts having the right effect??

Blu Ivy Group

Diversity, Equity, and Inclusion (DEI) has finally emerged as a top priority for businesses everywhere and rightly so. According to a recent piece in the New York Times, “ while businesses targeting diversity are flourishing, diversity is not. ” .

International Women’s Day: Addressing Gender Pay Equity

Ultimate Software

Yet, despite political attention and federal regulations—the Equal Pay Act was established in 1963 !—there Next week, we’ll suggest actionable strategies leaders and organizations can employ, from policies to technology and legal assistance.

4 Quick Tips on Authenticity from LinkedIn’s Talent Connect

WorkHuman

It’s quite loud and showy, and—one could argue—similar to the way some employer brands operate today. In HR, we talk a lot about diversity and inclusion (D&I), but is it enough? Pat suggested a few small ways that each of us can create more belonging moments at work , like going out of our way to welcome new employees, delegating equally across a team, or simply listening to people’s stories. Can you relate to any of these employer brand challenges?

What does it take to build a diverse workforce?

Teamtailor

Diversity is everywhere. In particular, diversity as a concept in the workplace is crucial to how we perceive businesses and how they succeed. It’s unlikely you’ll find any leaders of top organisations who will disagree with having a diverse workforce.

A Comprehensive 101 Guide To The Responsibilities of The HR Manager

Hubert

known as diversity and inclusion. Diversity in the Workplace - Benefits, Challenges, and Profitability. Benefits and compensation management Compensation and benefits may sound dry, but like all other things in human resources, this is a diverse, challenging and important topic.

Importance of Cultural Diversity in The Workplace

Vantage Circle

This reason makes cultural diversity a top priority for most organizations. Embracing cultural diversity in the workplace is essential for every business that wants to establish its brand value. What is cultural diversity in the workplace? to reach gender equality.

Apple’s Diversity And Inclusion Report Offers Lessons For All Brands

SuccessFactors

I have consistently been vocal about the need for diversity and inclusion in our workforce. Whether hiring (and fairly paying) more females or underrepresented minorities, Apple has stepped up to the plate and shown some tremendous progress in its “ Diversity and Inclusion ” webpage with brand new data. Here are a few lessons that every brand can take from Apple’s bold moves to close the gaps. Openness about commitment to equal pay and diversity is absolutely critical.

Diversity in the Workplace - Benefits, Challenges, and Profitability (Infographic included)

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why Is Diversity In The Workplace Important?