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The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. Choose to work with charities that can authentically build your brand story and create a true impact on society.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

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9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. 7 Examples of Well Written Job Descriptions [With Tips!].

What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Here are 11 simple steps you can take to develop a strong employer brand. .

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Examples of Ethical Organizations in Practice. companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. The Importance of Employer Brand .

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

Traditional consumer marketing has led with their ‘why’ for quite some time, which is probably why the first examples that popped into my head (and yours, too, I would bet) were consumer-facing. By its very nature, Netflix is a brand that connects audiences with characters and stories.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

Traditional consumer marketing has led with their ‘why’ for quite some time, which is probably why the first examples that popped into my head (and yours, too, I would bet) were consumer-facing. By its very nature, Netflix is a brand that connects audiences with characters and stories.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Can you share some examples of how a D&I policy affected your company in a positive way?

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why Is Diversity In The Workplace Important?

15 Best Job Ads Examples (2019)

Ongig

Today I’m going to reveal the best job ads examples in 2019. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. Employer of Choice Awards — Another form of social proof that engages candidates. Employer Review Site Widgets — Candidates are going to look at employer review sites. Now, let’s look at the job ads examples.

Engaging Employees in Your Company Purpose: 4 Key Drivers & Why They Matter: Employer Branding Driven by Storytelling (part 4 of 4)

Vignette Agency

Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding. An employer brand drives the perception of your company Employer branding is a buzzy term that gets thrown around a lot, particularly in the recruiting world. Here’s how we see it: A company’s consumer brand is based on its reputation in the marketplace for its product and services. Zappos is another great example.

#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Instagram posts tagged with one or more hashtags have 12.6%

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. To start, gather a group of colleagues to apply to a few of your own requisitions and experience what your application process is like. Be sure to apply from different browsers and devices so you’re capturing a diverse data set. Delta Air Lines was the third largest airline in the U.S.

Showcasing Truly Diverse & Inclusive Organizations

Jeff Waldman

I recently published 3 blog posts about my take on diversity and inclusion in the workplace. What does it matter that your organization is diverse when you are not supporting and including your employees in all aspects of work? What is Diversity Factor?

What is diversity?

Workable

The diversity definition refers to the existence of variations of different characteristics in a group of people. To better understand and define diversity, we can think about it in a social context. For example, at work, you might interact with coworkers of different genders, age groups, faiths and so on. While the first things that come to mind when we talk about diversity are race and gender, there’s more than that. What is diversity in the workplace?

Gender inclusion in the workplace: Going beyond diversity

Workable

Diversity vs. Inclusion: why they’re not the same. It’s not by chance that when we talk about diverse teams and diverse workplaces, we, ultimately, mention diversity and inclusion (D&I). For example, if you’re hiring employees from underrepresented groups (e.g.

HR Tech 2015: Employer Branding is on the Rise

Cielo HR Leader

So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics. Here are two examples: UnitedHealth Group leveraged consumer marketing best practices to bring their employer brand to life.

Five Recruiting Tips to Increase Diversity in the Workplace

TalentCulture

A new Deloitte survey finds companies’ interest in diversity in the workplace is focused on bias in recruiting and the use of new tools to reduce this bias. 68% of companies they surveyed measure and monitor diversity and inclusion in their recruiting.

5 Ways to Amplify Your Diversity Recruiting Efforts

Workology

Diversity, in my mind isn’t just about race, being female or a military veteran , but it can be. Diversity can also be about diversity of life, experiences and points of view that drive change, engagement and drive us to do work differently. Diversity Job Boards and Forums.

What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

Recruitment marketing strategy: why it pays to be authentic

Workable

The problem begins when companies brand themselves as something different – even slightly – than what they really are. Or another company that advocates for diversity when all employees in senior management are white males. For example, look at HireVue , the video interview software.

While Companies Make Strides Towards Diverse Workplaces, Political Diversity Struggles in Tech

Select Software Reviews

Despite increased pressure to create a more diverse and inclusive workplace, diversity is still an area where many companies struggle. Businesses also fail to create an inclusive workplace when they focus on hitting diversity quotas rather than on shifting the company culture.

Five reasons why diversity and inclusion at work matters

cipHR

While diversity and inclusion (D&I) has been on the radar of smart organisations for years, in recent months the impetus for true inclusion has grown significantly, with high-profile initiatives such as gender pay gap reporting in the UK, and the widespread reporting of sexual harassment in the film industry , pushing the agenda forward significantly. million disabled people are in employment. The same reasoning applies to customers in other demographic groups, too.

How to Create a Strong Diversity Recruiting Strategy

Yello

What Is a Diversity Recruitment Strategy? A diversity recruitment strategy defines goals, accountabilities, action items and success measures for attracting, engaging, assessing and hiring diverse talent to drive business success. A diversity recruitment strategy can help. .

How CEB is Using Employee-Led Groups to Foster Diversity and Inclusion

Linkedin Talent Blog

Considering they’re a company providing best practice insights, it makes sense that CEB would prioritize diversity. After all, there are countless studies out there that show diverse companies outperform non-diverse companies, along with creating larger societal benefits.

Embracing Gender Diversity in the Workplace for a better tomorrow

Pragna Technologies

Diversity is imperative to all workplaces. For example, tech industry roles are typically filled by men, while nursing roles are typically filled by women. In each case, the customers are more diverse than the people serving them, which don’t bode well for understanding their needs.

Finance Has a Diversity Problem. Here’s How AI-Based Recruiting Can Solve It.

Eightfold

The finance sector faces a growing diversity problem. Although greater gender, racial and ethnic diversity is proven to boost company bottom lines, discussions of diversity’s benefits don’t always translate to action for hiring managers in US banks and financial institutions.

3 Steps to Energizing Your Employer Brand Through Humor (Hilarious Examples and All)

Linkedin Talent Blog

If you want to stand out in the sea of boring employer brands, my advice is to be funny or emotional. Some companies have gotten better at connecting their employer brand to the heart , but many are afraid to use humor. Take Deloitte, for example. Employer Brand

The most common recruiting challenges and how to overcome them

Workable

For example, need someone with a clean driving license? Building a strong employer brand. A good employer brand helps you attract and engage better candidates. Organizations that invest in employer branding are three times more likely to make a quality hire.