Employer Branding Strategies from Working at Uber, WeWork and Autodesk

The Magnet: Attract Candidates To You

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

A Complete List of Employer Branding Strategies for Job Descriptions

The Magnet: Attract Candidates To You

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

The Magnet: Attract Candidates To You

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

5 Reasons to Use Talent Mapping in Your Business Growth Strategy

Vsource.io

Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

Five Recruiting Tips to Increase Diversity in the Workplace

TalentCulture

A new Deloitte survey finds companies’ interest in diversity in the workplace is focused on bias in recruiting and the use of new tools to reduce this bias. 68% of companies they surveyed measure and monitor diversity and inclusion in their recruiting.

Getting it Right – Diversity & Inclusion at Work (Part 2)

Jeff Waldman

Further, without minimizing the importance of “diversity”, the real impact is felt when organizations design and implement inclusive business practices. A great quote from leading diversity and inclusion expert, Verna Myers. Real Business Measures and Metrics.

What is Talent Brand Management?

Everwise

If you’re paying attention to the HR space, you’ve no doubt heard the words “employer brand” pop up lately. In the current fight to attract and retain top-tier talent, companies are spending a significant amount of time and effort on illustrating who they are as an employer.

From Branding, Sourcing, and Diversity to Data Analytics: Five Talent Powerhouse Takeaways

Entelo

The value and impact of employer branding on engaging candidates and retaining employees. The key to getting executive buy-in on diversity hiring. Your employer brand matters to potential hires and your current team. Data Diversity employer brand

5 Stats & Tips on Gender Diversity Recruiting

The Magnet: Attract Candidates To You

“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy.

Prediction: A tight talent market will force differentiation in rewards

Bersin with Deloitte

As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand.

Two Talent Metrics HR Should Know (and Why It’s Important)

ApplicantPro

As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand.

? How HR can get over their love/hate relationship with metrics

Oracle HCM - Modern HR in the Cloud

HR leaders have a love/hate relationship with metrics. Let’s begin with the positive: metrics add structure to the way HR teams work and help guide their decision-making. Andy Campbell, HCM Strategy Director at Oracle.

The Importance of Diversity and Inclusion On Employee Engagement

Achievers

The fact of the matter is, workplace diversity has a huge impact on employee engagement. Canadian top 5 bank, RBC, is well known for its principled stance on workplace diversity — “To win in your market, you need to hire your market.” By: Jeff Waldman.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

15:50 Creating an award-winning employer brand. It seemed like a really good, diverse, fun group to be a part of. And then on the candidate side, you need to build out this employer brand that excites candidates, entices them to answer your email or your linkedin message.

Why Events Are the Backbone of Any Diversity and Inclusion Strategy

Avature

Even though events are a well-known strategy for some roles, such as recruiting programmers or recent graduates, they are somehow overlooked for other TA challenges like sourcing diverse talent. There is growing consensus worldwide that workforce diversity and inclusivity (D&I) drive company performance. The idea that diversity improves decision-making, operation, and results is leading companies to seek talent with diverse experiences in various areas, like veteran status.

Innovative HR and Why Technology Innovators Can’t Survive Without It

Visier

There are a few areas where technology companies commonly struggle to improve when it comes to their people: Recruitment, Workforce Diversity, Retention, and Strategic Workforce Planning. Develop The Right Mix of Workforce Diversity.

5 Must-Read Digital HR and HR Tech Articles of June 2018

Digital HR Tech

Welcome to this brand new edition of our ‘Must-Read Digital HR and HR Tech Articles’. 4: 7 Critical Elements of Best-in-Class Diversity and Inclusion Strategies. Halter has found that there are seven critical elements of best-in-class diversity and inclusion strategies: 1.

Cracking the Boston Talent Market: Hiring Tips from HubSpot, Wayfair, and TripAdvisor

Entelo

Candidates are often more familiar with companies as brands, not employers. Where does the disconnect lie between connecting employers with potential employees? Inbound recruiting, engagement, and employment branding – these three are closely interconnected.

Innovative HR and Why Technology Innovators Can’t Survive Without It

Visier

There are a few areas where technology companies commonly struggle to improve when it comes to their people: Recruitment, Workforce Diversity, Retention, and Strategic Workforce Planning. Recommended Read: Five Awesome Recruitment Metrics for Tech Innovation Success ].

5 Ways to Promote More Gender Equity in the Workplace

Visier

In a world where employer brand and brand sentiment are increasingly interlinked, and corporate transparency in people practices is becoming the new golden rule, this decision could hurt the company. HR Leadership compensation gender diversity

Why Accountability is Key to Effective Recruiting

Entelo

For sourcers and recruiters, it’s important to establish timelines and metrics. First things first: tracking your recruiting metrics is absolutely key for accountability in your recruiting. How Hiring Freethinkers Encourages Diversity of Thought.

Pitchfest Winner to Highlight Hiring Bias

HRExecutive

Stephanie Lampkin says that when it comes to hiring a diverse and inclusive workforce, “companies may be investing in marketing to say they care about it, but if you peel it back you see they haven’t done much.”. Diversity in hiring is a topic Lampkin knows all about.

5 Ways to Promote More Gender Equity in the Workplace

Visier

In a world where employer brand and brand sentiment are increasingly interlinked, and corporate transparency in people practices is becoming the new golden rule, this decision could hurt the company. Talent Management compensation gender diversity

Why HR Is The New Marketing

SuccessFactors

In the battle for new talent, HR departments have been forced to expand their role from hiring and firing, overseeing personnel systems and processes, and handling benefit management to include leadership development and training, employer branding, and diversity initiatives.

Video 76

T3- Jobvite’s Annual Recruiter Nation Report

The Tim Sackett Project

Here are some of my favorites from this year’s report: – 51% say that employment branding is their #1 investment that they will make in the next 12 months! An organization can be great at attracting talent with a brand no one knows. – According to recruiters, 43% of them rated diversity as somewhat or very important when making a hiring decision. But 40% of them were neutral about diversity and its influence.

12 Marketing Trends Every Top Brand Needs To Know In 2016

SAP Innovation

According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. That’s why many top brands today are implementing lead nurturing programs that are personalized to the needs, interests and actions of different prospects, so they are sent off to the appropriate nurture paths. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success.

Video 30

Top HR & Recruiting Resources to Use in 2018

ClearCompany HRM

2017 Goal is Overdue: Diversity Statistics That Will Make You Rethink Your Hiring Decisions. Companies need diversity. Have you started making the case for a diverse team? Recommended for 2018: If you didn’t focus on diversity in 2017, make 2018 the year you do.

12 Ways to Go From Administrative HR to Business Impact HR

Visier

Prior to 2019, every corporate HR function had no choice but to develop its own set of HR metrics to report internally or externally. As a result, only social media savvy, market research, and data-driven marketing experts will be allowed to work in recruitment messaging and employer branding.

From Employment Opportunity to Employment Value

Brandon Hall

During the hiring process, both employer and prospective employee consider the benefits to both parties. Ensuring cultural fit starts with developing and maintaining an employer brand that the highest performing candidates have come to expect. Inclusion and Diversity.

HR Conferences to Attend in 2019

The Magnet: Attract Candidates To You

Employer branding strategies. HR Metrics & Analytics Summit (Feb. How analytics can help foster a more diverse, dynamic workforce. Employing people with intellectual and developmental disabilities. Next-generation diversity and inclusion. Talent Brand Summit (Mar. A 2-day workshop designed to pioneer the next level of employer branding and your talent brand strategy. How to tackle unconscious bias to increase diversity.