Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). But why not for recruiting talent?

Why a Strong Employer Brand Means Everything in Healthcare Recruitment

Vsource.io

And this means that for some less well-known employers or lower ranked healthcare facilities, finding suitable candidates who are willing to apply is an extremely difficult task.

Global Employer Brand and Diversity Recruitment Strategy at Amgen

Your HR Buddy

can go on an on when I think of the Amgen‘s Employer Brand. They recently launched their Diversity recruiting activation (In My Code – [link] which I am so intrigued by. Bringing your employees stories to life is authentic content marketing at its best.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

11 Videos Show How Diverse Employment Branding & Recruiting Really Is

Workology

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. Choose to work with charities that can authentically build your brand story and create a true impact on society.

The Importance of Diversity in Healthcare Recruitment

Vsource.io

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

70+ Expert Insights into Diversity Recruiting

ClearCompany HRM

An increase in revenue, better job performance, a trusted employer brand and increased customer base are just a few of the benefits of a diverse workforce. Did you know 67% of current job seekers said that a diverse workforce is an important factor when seeking out an employer?

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Three pillars of a successful employer brand for women: 1. Why should it be any different for an employer brand?

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. Three pillars of a successful employer brand for women: 1. Why should it be any different for an employer brand?

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated HR

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. Challenge 2: Many team members are out at the client sites, rather than their employer’s office.

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer.

Challenges in Healthcare Recruitment

Vsource.io

Hiring for the healthcare industry is one of the most challenging and stressful tasks a recruiter can undertake.

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. How you communicate your company culture and atmosphere is key to your recruitment process.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Getting this right will reveal organizational authenticity and attract the best recruits. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

The Stories Countdown: The Best Recruitment Marketing and Employer Branding Content of 2018

Stories Incorporated HR

Each one of our clients has a distinct culture, unique set of challenges, and different employer branding priorities. Because of this, every project takes on a life and story of its own and contributes to our growth as recruitment marketers. We love our work.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire HR Trends

Use this audit checklist to evaluate and improve the effectiveness of your recruiting process-related content. If you don’t have a benchmark from which to grow, your organization will have a tough time figuring out which recruiting content is worth the investment of time and money.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

SpamBrands: Is there really any difference between Employment Brands?

The Tim Sackett Project

I have a belief that 9 out of 10 employment brands are exactly the same. Meaning, if you were to really go out and ask candidates to give you specific differences between employment brands, they wouldn’t be able to tell brands apart. EB #1 only hires the best talent, treats their employees with dignity and respect, values diversity, has a fun work environment, and really listens to their employees. Our brand is just like that brand, but better!

Launching an Employer Brand Partner Search

exaqueo

These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Like many in the brand and advertising industry, I don’t support the idea of spec work. Order to chaos.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. That gave us a lot more context about the parts of diversity that we hadn’t exactly considered.

7 elements companies can’t fake about their employer brand

cipHR

A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. While there are benefits to recruiting from within your organization, there are also dangers associated with it. A Diverse Workforce Represents a Diverse Customer Base.

Why Now Is the Time to Map Your Graduate Programs for 2020

Vsource.io

As the end of the year approaches and company departments wind down for the holiday season, now is the time for the savvy recruiter to get a head-start on preparations for 2020.

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. and diversity of teammates. There simply is too much noise.

6 Things To Include in an Employer Branding Video

Rezoomo

Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Job posts get 36% more applications if accompanied by a recruiting video. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. Showcase diversity in the workplace.