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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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DEIB Is Not Dying. In Fact, It’s Needed More Than Ever.

Blu Ivy Group

Navigating the landscape of Diversity, Equity, Inclusion, and Belonging (DEIB) today demands a nuanced understanding of the evolving dynamics. The dwindling numbers of Chief Diversity Officers (CDOs) and the accelerated decline of DE&I roles amidst layoffs reflect a concerning trend.

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

They share insights on how their employer brand strategy and employee value proposition drive measurable business impact by elevating employee experience and integrating diversity, equity, and inclusion initiatives. They’ve brought together their culture, brand, people, and communications functions under one roof.

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Big Promises, Small Rewards: Why Talking about DEI Doesn’t Work

Blu Ivy Group

We see organizations becoming increasingly transparent in their diversity and inclusion efforts. Performative Diversity: Over-Promising, Under-Delivering . However, promises with unclear or unattainable goals leave people – especially the diverse or marginalized populations – feeling left behind, forgotten, or lied to.

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Is your DEI Strategy Working?

Blu Ivy Group

The issue of diversity, equity, inclusion (DEI) is an ongoing challenge for organizations around the world. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

When we break it down – Diversity, Equity, Inclusion and Belonging – we see how the employee experience motivates an employee to be their best self and achieve their highest level of engagement: . . Diversity: The psychological, physical and unique social differences that occur among any and all individuals. .

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The Workplace Privileges We Rarely Talk About

Blu Ivy Group

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.