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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated HR

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . And so, employer branding and recruitment marketing were born. . What is an employer brand?

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The ROI of employer branding (and a calculator!)

Stories Incorporated HR

The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. ROI of employer branding. Get our ROI calculator spreadsheets & more assets in our ebook. Contact Us.

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The Top 8 Recruiting Trends (and Challenges) for 2023—and Beyond 

MP Wired For HR

Top Recruiting Trends (and Helpful Hints for Addressing Them) While many an article has been written about each of the challenges called out below, we wanted to give you a good starting point for addressing those areas where you may require assistance. Trend 3: Employer Branding. Being able to rapidly adapt is key.

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DEIB in 2024: No Longer Important in Tech Hiring?

HIRED

20% of tech employers surveyed told Hired they plan to deprioritize or discard ‘Diversity Hiring Rate’ as a recruiting metric in 2024. Hired’s survey also revealed that 31% of tech employers do not have a person or team dedicated to DEIB. Download our eBook, 10 Things You Can Do to Reach DEI Goals , for actionable steps.

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Employee Engagement: How to Measure What Matters

Achievers

Successful employee engagement programs should tie back to specific organizational goals, help to align employee values with company values, and ultimately — drive improvements in overall performance. Having a better understanding of what makes your organization tick can help you find a competitive edge that you didn’t know existed.

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How to Manage Inbound Applications & Rethink Talent Sourcing Analytics: Tips for Recruiters

HIRED

Enhance employer brand It’s also possible you have a high volume of applicants because people are just looking at the job and have no idea what your company does. Address this by creating an employer branding campaign to make more people aware of what your company does. That’s not just the source of the applicants.

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25 HR Blogs to Subscribe to in 2022

Analytics in HR

Not only will this help you be successful in your role, but it will also help you see where HR is heading over the coming years and help you prepare for an ever-changing labor market. Here are the best 25 HR blogs and newsletters right now to help you stay on the pulse. How often do they publish? Every couple of days.