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Paid virtual learning courses
Creation and sale of virtual learning course content on a subscription-based learning model so that member organizations can pay an annual or monthly access fee in exchange for educational resources.
Paid virtual learning courses don’t have to be done just by you. External subject matter experts or content producers can also be a feasible and prudent option. Expert members can contribute trustworthy information in blog entries, educational videos, and more.
Your organization’s responsibility is to establish a good learning environment and structure for offering high-quality learning solutions. This significantly enhances the non-dues revenue for associations.
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Training in leadership and soft skills
Along with basic skill sets, and training, soft skills are in great demand across industries. Therefore, to hone their talents and create non-dues revenue, associations might train resources from other sectors for future leadership positions.
Young members are always looking for ways to learn, and including online learning as part of your membership could benefit them and your organization. In addition, when members have online learning possibilities with desired courses as a reward, they are more likely to stay loyal and attract new members in the long run.
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Industry education led by experts
This provides industry-best practices in their associated areas of specialization to members and staff through interactive events such as training seminars, guided exercises, and webinars with a small participation or registration fee from learners.
Recognize your members’ educational needs and provide them with accreditation programs and credentials to help them advance in their chosen field. In addition, it increases members’ trust in your organization and assists you in developing a product that benefits both members and non-members in the same industry.
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Sponsorship is a great way to boost non-dues revenue for associations. You can use your audience to your advantage if you have one. For example, the sponsorship model works well for live events and online learning. Consider recruiting partners willing to provide sponsorship or scholarships for a webinar series and invite their specialists to speak during the webinar to enhance credibility. Another option to monetize your audience without asking for money is to use your social media space for sponsored posts and “takeovers.”
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Programs for Certification and Accreditation
The work market is challenging, and now that people aren’t commuting, they have more free time. So, to attract professionals by offering accreditation and certification programs to help them advance in their careers.
Consider your devoted members. What are their special industry-specific continuing education requirements? By providing what your members require and becoming a career center, you help your members build an enticing product that meets their needs while also attracting non-members in the same sector.
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Membership for life
Online education is a great way to generate non-dues money while simultaneously improving your membership and dues collection. In addition, younger association members want and expect educational benefits as part of their membership benefits, and your recruitment and retention methods should reflect this.
Did you know that only 47% of members believed their association provided “good or excellent” online training, according to a recent survey? Yet, demand exists, as does the potential for expansion. So, delight your members by giving them what they want and need, and you’ll enhance your chances of gaining new ones.
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Concentrate on building a learning experience
Professional learners can almost always pull together free resources from the Internet to build their own personalized learning experience. However, while the price is reasonable, the overall learning experience may be uneven, and engagement, spaced recall activities, and collaboration with other students are likely lacking.
Not only will providing a comprehensive, engaging, and meaningful learning experience differentiate your learning and brand, but it will also deliver considerable value to both members and non-members.
