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Ten Benefits Of Building An Exceptional Brand

Forbes Coaches Council

CEO & Founder of Nida Leard Consulting & Coaching. I help coaches, consultants and experts reinvent, innovate and become a category of one.

While most entrepreneurs know it’s important to differentiate your business, not many understand why it’s important to build a brand that leads the market. My No. 1 passion when it comes to entrepreneurship is about building a highly exceptional business that serves its clients at the highest level. While it may be obvious to most why we should build something of high quality, not everybody is aware of the practical benefits this can offer for the business.

In this article, I’m going to share ten practical benefits of building an exceptional brand.

1. Low or no competition. Being exceptional automatically sets you apart from the rest of the industry. This leads to your business attracting higher-quality leads and customers and fewer objections coming from clients when it’s time to buy.

2. You feel alive, fulfilled and proud of what you do, what you stand for and what you are known for in the world. As entrepreneurs, when we aren’t providing the best service and expertise through our business, on a deep level we don’t feel good about ourselves because we feel out of alignment with our integrity.

3. Referrals. You get a lot of referrals because you are known by people in the industry for being the best of the best. People will talk about you and refer you. Remember the number-one rule of referrals: People don’t want to risk referring incompetent people to others because it reflects badly on them. They want to refer exceptional people who will deliver exceptional results because they will be thanked and appreciated for it.

4. Free PR. People want to feature you if you are exceptional and a well-recognized leading expert in your field. When you are exceptional, you provide high value. When the media features you, your content reflects on the quality of their platform, as well. Your exceptionality, therefore, attracts attention.

5. You will attract other exceptional people into your power circle, whether it be like-minded entrepreneurs, clients, cross-industry experts or others. Remember that exceptional people like to hang out and connect with exceptional people. We’ve heard it again and again: Your network is your net worth. Surround yourself with the best and you become more of who you want to be.

6. You get to hire the best people in the market—and that, in turn, also sets your business on the path to becoming even more exceptional and more successful.

7. You can rely less on marketing and advertising because your name speaks value for itself. People talk about you, they know about you and they want to work with you without needing to be convinced.

8. Synergy. Being known as the go-to person in a specific field sets you up to attract more interesting projects and the opportunity to collaborate with other like-minded entrepreneurs who are exceptional like you are.

9. You get to become a leading brand or top-of-mind brand in your industry. In advertising and marketing, we know how beneficial this is. Basically, customers recognize and recall your brand first when it comes to your industry. This influences buying decisions, brand loyalty and the effectiveness of your advertising and marketing campaigns.

10. You get to set a better example, challenge the status quo and raise the bar in your industry.

I hope this article was helpful in demonstrating the benefits of building an exceptional business and brand. I hope I was able to shed some light on the reasons why businesses should take their game to the next level.


Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?


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