Culture is a destination not a starting point
APRIL 4, 2008
I was just checking out the results of the recent AIIM Survey on Enterprise 2.0. (My My company, Socialtext, was one of the underwriters.) There's a lot of great material there about how managers perceive Enterprise 2.0. I was particularly struck by how prominently culture appears as a theme in the responses. There is a view out there that an organization needs to have a "culture of collaboration" culture in order to successfully employ wikis and other Enterprise 2.0 tools.